Let us help make you the Superhero in your marketplace!

1. EvEr hEard of a
dynamic solo?
solutions for Business

2. We didn’T
Think so.
There’s a reason why superheroes have sidekicks.
1. Sidekicks intuitively know what their heroes need.
2. They work just in time to help keep their heroes safe.
3. Sidekicks always know the right buttons to push.
4. They never mind that the heroes get all the glory.

3. Are you being asked to deliver powerful
results with fewer resources and dollars?
Thank you for your interest These days, even the strongest help you with customized solutions
in One Source Solutions. marketing departments have their and programs to help grow your
This brochure will give you some limitations. But that doesn’t mean your customer list… increase business
quick insight into our company, performance has to suffer – not when with existing accounts… and rekindle
and how we can support you. One Source Solutions is at your side. old relationships.
3
To learn more, please visit our
website – www.onesourcenj.com. We’re intent on supplying extraordinary You can count on us for multiple,
assistance to our clients. So while many integrated components that will make
Even better, just give us providers in our space merely sell printing mighty impressions on people you
a call at 973.242.4040. by the pound, we pride ourselves in need to reach.
delivering solutions by the mind full.
Talking to you would be just super. Connecting with them now is more
We’ll think of effective ways to boost critical than ever. The following pages
your marketing strategies. Then we’ll explain why.

4. Battling the recession is done.
It’s time to take on the recovery.
Marketing books and articles are And now that the economy is turning
filled with the wisdom of advertising around, this advice carries even
in a recession. Experts say the last more weight. The brands that will
thing you should do is reduce your win in the long term are the ones
marketing efforts just because prepared for recovery, the ones able
everybody else is cutting back. They to execute their marketing plans
4
advise just the opposite. Stay in the quickly and effectively.
fray. Flex your muscle. Fill the void with
a mighty presence. That’s where we come in.
The company courageous enough to stay in the fight when everyone else
is playing safe can bring about a dramatic change in market position.
Harvard Business Review
One Source Solutions

5. We’re fully prepared to spring into action.
Finding customers. Growing existing your product offering, your
clientele. Regaining lost business. market reach, and your current
These can be tough challenges to customers’ demographics. With a
conquer all on your own. thorough understanding of the people
you best serve (and why), we can
So let’s double-team them. identify your prospects.
5
We’ll start by focusing on the who, what, Once all this is quantified, we can
where and when of your marketplace. suggest how to market your goods
Our mission? An in-depth analysis of and services. With impact.
Marketing that works is marketing that people choose to notice.
Seth Godin, author of Permission Marketing and other best sellers
Multi-Channel Marketing

6. Traditional Marketing Technologies
These are tried and true ways of turning An effective program includes both
prospects into customers. Basically, proactive and reactive strategies.
traditional marketing involves putting Proactively, you can mine available
something into the hands of your market data for prospects. Reactively,
prospect to evoke an action. you can reach out to a list of prospects
6 compiled by your sales force, or target
It might be direct mail in the form of a prospects who attended a trade show.
postcard, letter or newsletter. Sometimes,
a three-dimensional marketing piece Traditional techniques also work well
can be the smartest solution. when combined with other components.
An investment of $1 in direct marketing advertising expenditures is predicted to
return, on average, $11.73 in incremental revenue across all industries in 2010.
Direct Marketing Association
One Source Solutions

7. E-marketing Technologies
How do you reach the vast, vast For powerful cost-effectiveness,
spaces of the marketing universe? send e-mail and e-newsletters
It doesn’t take a special cape, or even that direct each reader to his/her
a lot of money. You can get to almost own personalized website (PURL).
anyone via the Internet, and experience You can generate amazing
a remarkable ROI. response rates, which our software
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readily measures.
This is why e-marketing techniques are
great ways to cultivate more business We’re also fans of blogging,
with existing clients, establish new tweeting on Twitter, putting company
relationships, enhance customer loyalty videos on YouTube, and using other
and perhaps regain lost business. social networks.
Standard direct mail response rates of 2-3% can be boosted
10X – up to 30% – when personalized URLs (PURLs) are used.
InfoTrends, Inc.
Multi-Channel Marketing

8. Cross Channel Marketing Technologies
Cross channel marketing is like a devising a method to drive your
one-two punch. In its most basic form, prospects there is like throwing a
it marries traditional marketing with party without inviting any guests.
electronic marketing for multi-touch
impact. The more sophisticated combos? We suggest sending e-mail,
They’re up to your imagination. The as well as postcards, to announce
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possibilities are limitless. And we’d be what’s new at your URL. The
remiss if we didn’t explore them. same strategy should be used to
launch a new product… promote
Take your website, for example. a special offer… the list goes
To us, posting a new website without on and on.
Cross channel campaigns directing people to your website can keep mailing lists
current and generate new e-mail addresses for opt-in newsletters and RSS feeds.
Roy Winters, One Source Solutions
One Source Solutions

9. Up, Up and Away
Our goal is to help you meet yours. companies, products and services.
Ultimately, the key to growing your We’ll examine your marketing
business may lie in starting a challenges, and discuss how to get
marketing program or retooling a where you want to be.
program already in place.
One Source Solutions will help plan
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This is where we put our powers to and implement your strategy, monitor
work. First, we want to get to know and evaluate results, then tweak
you – not as provider and client, but as and improve on your progress.
partners in your success. Working as
a team, we’ll learn about each others’ Liftoff? Any time you want.
Multi-Channel Marketing

10. An all-star partner, at your service.
Established in 1984, One Source generated a loyal following among
Solutions has evolved over time into a companies in all kinds of industries.
marketing service provider with many They rely on us for database
dimensions. But we’ve always had procurement and management,
one singular focus: helping to make digital and offset print technologies,
10 our clients the heroes of their markets. complete mailing and fulfillment
services, and more.
By specializing in products and
technologies that cross the boundaries We welcome the opportunity to
of online and offline marketing, we’ve be this kind of partner for you.
One Source Solutions

11. Your sidekicks are waiting.
Sherri Winters, developer of the Roy Winters brings you the business
program Hugging Your Customer, acumen developed over many years Give us the signal.
is an expert in ensuring excellent in Fortune 500 companies – as a We’re ready to assist.
customer relationships. She has earned chemical engineer, marketing one source solutions
a bachelor’s degree in psychology executive and acquisitions manager. 40 Commerce Street
Newark, NJ 07102 11
from Hunter College, a master’s in With an MBA in marketing from Lehigh
education from Kutztown University, University, Roy blends sharp strategic Phone: 973.242.4040
and the respect and appreciation of thinking with technical expertise and Fax: 973.242.8344
Toll Free: 888.50.COLOR (888.502.6567)
every One Source Solutions client. invaluable practical experience.
www.onesourcenj.com
Multi-Channel Marketing

12. www.onesourcenj.com
973.242.4040