1. Feb 2013
Running a
successful website

2. Agenda
■ Launching your website
■ Tools to monitor your website
■ Increasing traffic to you website
■ Key factors for running a successful website
■ How to use Social media on your website
■ SEO Myths
■ Conclusion

3. Your Online journey ….
“If you don’t know where you are going, you
might not get there ”

5. Buyers complete 60% of their
buying cycle before they contact
your organization.
CEB 2012

6. What are their goals & objectives?

7. What issues &
challenges do they
face that you can
help with?

8. What’s the Root Cause?
We’re too focused on what we
want them to know about us.
• Gracious welcome
• Overview of company
• Wonderful product line
• Extraordinary services
• Unique differentiators

9. It is easy to get ahead of your competitors

10. 3 keys to a successful website

11. All websites need landing pages

12. Google Analytics

13. Confirm with an A/B test

14. Measuring results

15. These are vanity metrics

16. No connection to your business

17. Be careful with web analytics

18. This tells us where are customers come from

19. Define your funnel

20. Funnels track two metrics at each step

21. Funnel tracking

22. Ideas, insights and information about:
• Business challenges they’re facing
• Value they’d get from switching
• How other companies address the same issues
• How to better achieve their objectives
• Industry, marketplace or customer trends
• Factors to consider in making a good decision

23. What’s Tempting?
Blog Posts Articles Audios Ebooks
Kits Videos ROI Tools Infographix
Demos Case Studies Checklists
White Papers Interviews
Quizzes Trend Reports
Webinars Guides

24. Hosting… Does it matter
• Direct impact on your revenue
• Customer experience
• Repeat customers
• Mobile users

25. Check your website inventory
Take a inventory of your website assets
• Content
• Keyword ranking
• Social media sentiments
• Inbound links
• Conversion rates

26. Google webmaster tools

27. XML Sitemap

28. Google + local

29. Long tail keywords

30. Need for speed

31. Create great content by blogging

32. Blogging attracts more links

33. Blogging attracts more visitors

34. Blogging brings social media success

35. Top 10 marketing challenges

36. How does Google decide ?

37. On page optimisation

38. Off page optimisation

39. Golden rules of Social marketing

40. Create a Social Plan

41. Content mix matrix

44. Use Social apps to engage and share

45. Make every Campaign and Channel Social

46. LinkedIn

47. Facebook for B2C & LinkedIn for B2B

55. Conclusion
• Q&A
• http://www.netregistry.com.au/resources/workshops/
• Thank you !!!
• Sam Shetty sam.shetty@netregistry.com.au