How to improve website conversions

1. Presented by Sam shetty 30th April 20012
How to optimise
conversion rates

2. Agenda
• Mobile revolution
• Understanding Conversion Rate Optimisation
(CRO)
• Tips on CRO
• Q&A

12. Mobile > PC

13. PC > Mobile

16. The traditional shopping process is …
Linear, predictable, analog, brand-controlled
Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive

17. The new purchase journey is …
Non-Linear, multi-channel, digital, consumer-controlled
Source : The OPEN Brand: Digital Trends for 2011 by Resource Interactive

18. Clicks are People !
For you to achieve your goals, your visitor
must achieve their goal first.
“Visitors are only concerned with how they
want to buy and what is relevant to them”

19. Watch your data not just results!!
“Successful marketers know
their goals, and they watch
data everyday and constantly
analyse not only the results,
but what data matters.”

20. What is conversion rate?
• The percentage of your
visitors who end up
reaching a given goal.
• Typical goals include,
making a purchase,
submitting an inquiry
form, and signing up for
a free newsletter.

21. Conversion rates

22. What’s your conversion rate ?
2 %, 5% or 10 % ?
To double your conversion rate, you
need to increase conversion rates of
your:
• Ads by 25 %
• Homepage by 25 %
• Product page by 25 %
• Shopping cart by 25 %

23. Navigation
Easy to
Navigate

24. Design
Professional
Design

25. Content
Answers
Who,
What & Why

26. Accessible
26

27. Not just
sells but
Educates
27

28. #18
Content is
Social &
Shareable
28

29. Promotes
Customer
Success

30. CRO Process
Research & Analysis
Review &
Ideas & Solutions
Implementation
Testing

31. Purchase funnels are changing and
DIGITAL is playing a role at every stage.
Awareness Customers see conversations between brands
& satisfied customers. This builds trust.
Interest
Reviews & active communities show
Desire prospects that desired needs will be met.
Consideration
& Research
Customers rely on a number of platforms to
move to action
Action Engaged new customers become great
Advocacy
ambassadors

32. Mobile site optimisation
The mobile rule of thumb
“ If it cannot be done by the thumb, it cannot be done”
• Buttons should be big
• Buttons should be isolated
• Buttons should be reachable
• Buttons Should be Prioritised
• Buttons Should Use Descriptive Text

33. Ways to improve conversions
• A/B split tests
• Google Adwords
• Web analytics
• Usability testing
• Test your headlines
• Test different offers
• Test different calls-to-action
• Remove clutter
• Test different images
• Don’t ask for too much information

34. Website Usability
• Simple & Easy to use
• Design pages for scanning and not for reading
• Good, visible, site navigation
• Talk the same language like your users
• Prioritize the key information( users look for) above the fold
• Trust & Creditability need to be reinforced

35. Conclusion
• Q&A
• Request a free Consultation for your website
• Thank you !!!
• Sam Shetty sam.shetty@netregistry.com.au