This is slide of Leo Trieu's sharing session about his startup journey and growth hacking in HCM, Mar 17

1. Growth Hacking
Leo Trieu, Founder of Code4Startup
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2. Startup – What we see everyday
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3. Startup – What we see everyday
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4. Startup – What we see everyday
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5. Damn, I want to… !!!
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6. 90% of Startups fail
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7. Getting Customers
“Almost every failed startup has a product.
What failed startups don’t have are enough
customers.”
Traction: A Startup Guide to Getting Customers
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8. Growth Hacking Cases Studies 1/4
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9. Growth Hacking Cases Studies 2/4
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10. Growth Hacking Cases Studies 3/4
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11. Growth Hacking Cases Studies 4/4
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12. But, what if we grow… too fast
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13. But, what if we grow… too fast
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14. Founder mistakes
“Many entrepreneurs who build great products simply don’t have a good
distribution strategy.”
Marc Andreessen, founder of Netscape
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15. Founder mistakes
Founders spend their time building products/features based on what early users say they
want without caring about traction
=> they think that’s great!!!
You could build something people want BUT:
• … can’t figure out a useful business model (no market)
• … not enough users to reach profitability (small market)
• … reaching to them is cost prohibitive (hard to reach market)
• … a lot of other companies building it too (competitive market)
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16. The 50% Rule
“Traction and product development are of
equal importance and should each get
about half of your attention.
Spend 50% of your time on PRODUCT and
50% on TRACTION ”
Traction: A Startup Guide to Getting Customers
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17. Think big, start small
• Don’t try to serve everyone. Define your niche market and start with
small community.
• Don’t ever think about 10,000 users at first
• Get your first 20 USERS
• Then focus on your first 5 CUSTOMERS
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18. Stage #1: Idea
• Landing Page
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19. Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
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20. Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
• Submit to sites like: Betalist,
LaunchingNext, Earlybird
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21. Stage #1: Idea
• Landing Page
• Create contest (Launch Rock)
• Submit to sites like: Betalist,
LaunchingNext, Earlybird
• Survey
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22. Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
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23. Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
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24. Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
• Story telling
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25. Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
• Story telling
• Press cover
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26. Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
• Story telling
• Press cover
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27. Stage #2: MVP – Getting Users
• Create 2 Free
courses on Udemy
• Post on popular
sites like: PH, HN,
Rd
• Story telling
• Press cover
• Partnership 27

28. Stage #3: Getting Customers
“Do things that don’t scale.”
Paul Graham, Y Combinator
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29. Stage #3: Getting Customers
• Build trust and bring value
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30. Stage #3: Getting Customers
• Build trust and bring value
• Best validation - $$$
– Charge as soon as possible
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31. Stage #3: Getting Customers
• Build trust and bring value
• Best validation - $$$
– Charge as soon as possible
– Crowdfunding
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32. Stage #4: Growth funnel
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33. Stage #4: Acquisition
• Partnership
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34. Stage #4: Acquisition
• Partnership
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35. Stage #4: Acquisition
• Content marketing
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36. Stage #4: Acquisition
• Customer engagement (Tools: Rapportive, Sidekick)
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37. Stage #4: Activation
• Make it easy to sign up
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38. Stage #4: Activation
• Welcome email: “You’re in, PLUS a quick question…”
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39. Stage #4: Activation
• Optimize Landing page:
– Mixpanel
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40. Stage #4: Activation
• Optimize Landing page:
– Content Analytics
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41. Stage #4: Activation
• Optimize Landing page:
– Heat Map
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42. Stage #4: Retention
• Tool: Mixpanel
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43. Stage #4: Retention
• New free/paid courses on regular basis
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44. Stage #4: Retention
• Upselling or Promotion
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45. Stage #4: Referral
• Make sharing easier
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46. Stage #4: Referral
• People sharing their love
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47. Stage #4: Referral
• Word of mouth
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48. Stage #4: Revenue
• One trick that I use
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49. Bonus
I could be biased but you MUST read these two books :)
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