FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Tata motors cross border acquisition of jaguar
1.
2. INTRODUCTION
India based TataMotors acquired the ownership of
luxury brands - Jaguar and Land Rover on June
2, 2008
The deal included the purchase of JLR's
manufacturing plants, two advanced design centers in
the UK, national sales companies spanning across the
world and also licenses of all necessary intellectual
property rights.
3. THE DEAL PROCESS
12/06/2007- Announcement from Ford that it plans to sell Land
Rover and Jaguar
August 2007 - Major bidders were identified Tata Motors
, M&M, Ceribrus capital Management, TPG Capital, Apollo
Management India’s
Tata Motors and M&M arrived as top bidders ($ 2.05b & $
1.9b)
03/01/2008– Ford announces Tata as the preferred bidders
26/03/2008 - Ford agreed to sell their Jaguar Land Rover
operations to Tata Motors.(2.3b)
02/06/2008– The acquisition was complete
4. MOTIVES OF TAKEOVER
Provide significant potential for revenue synergy
including giving TATA greater international
distribution broader product range and better
customer service skills
Tata gains access to world class engineering capability
Strengthens relationship b/w Tata steel and motoring
business
5. POST MERGER IMPACTS
Following Cost Rationalisation initiatives were taken to
improve cash flows:
Single shifts and down time at all three UK assembly
plants.
Supplier payment terms extended from 45 to 60 days in
line with industry standard.
Receivables reduced by £133 million from 38 to 27 days.
Inventory reduced by £217m between June 2008 and
March 2009 from 70 to 50 days .
6. Labor actions
- Voluntary retirement to 600 employees.
-Agency staff reduced by 800.
-Offered leaves to 300 workers of Bromwhich and solihull
plant.
-Additional 450 job cuts including 300 managers.
Agreement with Unions to implement pay freeze and
longer working hours (equivalent to approximately 20%
reduction in labor costs.)
11. Problems
Share prices declined
Rights issue failed
Sales decreased by 35.2%
Bad industry timing
12. Depressed state of the global premium car market
Jaguar/Land Rover lost 306 million pounds ($504 million)
for the fiscal year ending March 2009
Tata Motors reported a net loss of Rs3.29bn ($67 million)
for the quarter to end-June
Tata’s core commercial vehicles market in India is also
suffering from slower sales
Extremely high manufacturing costs in BritainEliminated
more than 2,200 jobs
13. Benefits
Tata wanted to make a global impact and it thinks that
buying these brands at a lower rate now, will give
better value later on.
This acquisition also eases the entry of Tata in
European market which it has been eyeing for long.
Reduce the company dependence on the Indian
market which accounted for 90% of its sales
Increase sales in emerging markets.
Reduce dependence on mature markets
14. Opportunity to spread its business across different
customer segment
At the price staring from 63 lakh and going upto 93
lakh, it seems Tata has just got the right place to
compete with the current market leaders –
BMW, Audi, Mercedes
Publicity on an international scale
Access to large distribution network
JLR had many new models lined up for next 3
years, so no much work just profits
Strong R & D culture and facilities
Component sourcing, engineering and design benefits
15.
16. CONCLUSION
The merger seemed poorly timed
Demand for luxury cars collapsed as a result of financial
crisis
Refinancing from CITI group and JP MORGAN
Started making profits in 2010 upto 41 %
Now an example of a successful merger
Entered CHINA in march 2012 with a joint venture with
Chery automobiles