Presentation bootcamp

Everything should be made
as simple as possible,
but not simpler.
Albert Einstein

The simple 3
step process for
opening is…

The 3 steps…
That is easy to
answer
ASK A FACT
To connect to
presentation
LINKTo engage
audience
SEEK OPINION

The 3 areas to focus…
As few as possible
Bullets
Consistent
As little as possible
Font/CopyHigh resolution
Art/Images

If you must use bullet points
remember the
Rule of Too

The Rule of Too
• Too many words
• Too many visuals
• Too many irrelevant slides
• Too cumbersome
• Too little WIIFM
©2015 James Feldman

Bullet Points have been boring
• Too much information
• Too many bullet points
• Too many fonts
• Too many low rez images
• Too many directions

Bullet Points don’t have to
be boring
• Reduce information
• Reduce bullet points per slide
• Reduce Blah Blah Blah

Persuasive Presentations
1-Structuring Your Slides for Maximum Visual Impact
2-Developing a Strong Opening
3-Using Color to Evoke Emotion
4-Effective Use of Animation
5-Best Ways to Incorporate Multimedia
6-Handling Numbers and Other Complex Concepts
7-The Right Way to Use Handouts
8-Closing with a Bang

be boring
• Use short copy.
• Use strong graphics.
• Use ‘wipe’ in animation to show only
on bullet at a time.
• Build slides work best for bullets.
• To persuade, less is more.

be boring
Here are examples that use
short copy
and strong graphics.

STRUCTURING YOUR SLIDES
STRONG OPENING
USING COLOR
MULTIMEDIA and ANIMATION
1
2
3
4
PERSUASIVE CONTENT

USING HANDOUTS
CLOSING
HANDLING NUMBERS
PERSUASIVE CONTENT

Bullet Points don’t have to be boring
1. Classify your outlets into A, B, C
2. Finalize plans and volumes for the day
3. Review of balance of month’s target
4. Kit check for Point of Sale Merchandise
Steps before Sales call
to distributor point

Bullet Points don’t have to be boring
Bullet Points Comparison

W
h
a
t
Vary your style with use of illustrations, images, etc.

Think of every presentation
as a movie
Or Television Show

MPLC License
http://tiny.cc/MPLC
Almost any
FILM
TV Show
Special

Take Outs
Take outs =sound bites
Make it YOUR message
Create something that
stands out

Take Outs
I created a graphic
to show the audience
that I wanted them to
have an ‘AHA’ from my
take outs.

According
To Jim...
Aha

Aha
Great presentations are not
about great content
but great performances.

Aha
Focus on creating content.
It’s 40% of a great
presentation.
The other 60% is practice.

Persuasive Presentations
CREDIBILITY
HONESTY
VALUE
WIIFM?
CONNECTION
ACTION

When you Cut-Paste every
slide seems important
Every Presentation has the
deadline of yesterday
Presentations take at least
twice the estimated time
Just when you need them,
ideas refuse to flow
GOAL
TOUGH
PATH
Barriers to Good Presentations

Your audience files you away in
the first 2-3 minutes…
YOUYOU

Your slides do not always reflect what
you have in mind

Focus 100% on their problem

Pre-Plan
Get down to work right away

Do your
homework

stop doing it the old way

start doing what works

If the presentation does
not answer
“What is in it for me?”
audience switch off

The Rule of 3’s
1-Right Place
2-Right Time
3-Right Tools

How do YOU
become a
PowerPoint or
Keynote
ROCK STAR? ©2015 James Feldman

Just ‘be’ yourself.

Cluttered

I use the Slide Sorter feature
to create my story board

K.I.S.S.
Keep It Ship-shape and Supportive.
• Keywords
• No sentences-In keynotes OK in training
• Never read

• Don’t’ copy & Paste from different sources
• KISS
• EASY
• HIGHLIGHTS
• MINIMAL COPY
• Keep fonts consistent
Compose Slides

Use Contrast
• Copy MUST be readable
• Copy must be >32 points < 28 point min
• Highlight your message with visuals
• High resolution images
• 4:3 or 16:9 screen

Use Consistency
• Same Font
• Match Colors
• Use ColorBlender for PC
• http://www.colorblender.com/browse.asp
No image. No background.
Focuses audience on content but creates boredom.

Use Graphs
• Same Font
• Match Colors
• No image
• No background
• Focuses audience on content but creates
boredom
.

Use Graphs
What’s wrong with the following graph?
.

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2014* 2016*
75,491 91,830 114,202
US$Millions IRS EXAMINATIONS
.

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2014* 2016*
75,491 91,830 114,202
US$Millions IRS EXAMINATIONSIRS EXAMINATIONS

Write it down first.

Find or create the image

Determine if a font can
add to the
message

Gettysburg Address PP or Keynote Template

Single Phrase or Image
to support “kiss a frog” story

Create Collectables

Pamper Your Audience

Use your stories, photos, etc. to create
Passionate • Enthusiastic
Conversational • Real
Audience Connections

Your slides will
not look like
this…
But like this

Your will not just
be addressing…
But engaging

Your will not just
be explaining…
But using
examples

You will not struggle with
too much content…
But create an impact
with focused content

Welcome to the transformation…
TOFROM
MINIMAL Slide Approach
Vague
USUAL Method
Clear
EFFECTIVE Approach

Bullet Points
The following example shows
Bullet points
Image and Bullet Points
Image with minimal copy
Which one communicates better?

Core Organizational Values
 Provide transformational leadership
 Encourage a strong and vibrant industry
 Require absolute integrity
 Foster innovation
 Offer excellent customer service
 Reflect best practices and standards
 Maintain financial sustainability
 Achieve environmental sustainability
 Nurture professional development, accreditation and community
 Commit to knowledge-based decision-making
 Embrace diversity

This image
was chosen
to illustrate
different
customs/cultures

Core
Organizational Values
 Provide transformational leadership
 Encourage a strong and vibrant industry
 Require absolute integrity
 Foster innovation
 Offer excellent customer service
 Reflect best practices and standards
 Maintain financial sustainability
 Achieve environmental sustainability
 Nurture professional development,
accreditation and community
 Commit to knowledge-based
decision-making
 Embrace diversity

Core
Organizational
Values

Lots of resources
for photos.
Royalty free is
not
‘no charge’
For Use.

Most presentations create a sense of
presence and immediacy.

Give Enough
For your audience to read/listen/grasp your content

3 simple questions:
Who? What? Why?

Who is the ‘last person’?
Who?

The last person is the
one who needs to take
action based on your
presentation.

Build ‘YOU’ Brand

Engage
Your
Audience
Aha

Engage People
Based on what they do ©2015 James Feldman

Engage
People
Right Away

Engag
e
PeopleToward
A Goal

With Measureable Impact
Engage People
Engage People

Engage People
At the speed of digital

Engage People
At the speed of opportunity

Connect with your Audience

“What do I want the last person to do?”
What?

Picture the last
person at every
stage of creating
the presentation
Step 1

Step 2:
“I want you to do
___________
after my presentation”
Complete the following sentence…

Step 3:
“By doing the action I
suggest, you would
gain ________”
Complete the following sentence

Without a clear call to action, a
presentation is a waste of time
Set up
Meeting
Approve
Plan
Make an
investment
Generate
a Report
Change
Behavior
Result:

“Why would the audience benefit?”
Why?

Why take this on?
The future of our industry
is dependent on
becoming client focused.

Involve
Inspire
Imagine Instill
IQ

What do your
customers
Want? Need? Value? Expect?

Imagine a presentation being made…
Blah…

And while you are on stage
presenting…

Your audience is evaluating your relevance
Confidence Clarity

Move from
Podium
Keep Arms
Neutral
Keep Hands
Visible

Be Relevant Save Money
Make Money
Leverage Money

Love your
audience more
than your
PowerPoint

Sound like a trusted peer

It’s not what you think you are but what
your clients think you are.

the achievement of your presentation resides in
their level of contentment with WIIFM

1
2
3
QUESTION 1
Who is the last person?
QUESTION 2
What action
should they take?
QUESTION 3
Why should
they take it?
Ask yourself

Be a
problem solver

It’s not
about being
the best
at what
you do,
but the
only one
that does
what you
do.

People only listen and act on
what interests them.
My thoughts
My Interest
My concerns

Aha
Interesting ideas
come out of listening
AND exploring
Impossible Things

One Size Doesn’t Fit All.
FOCUS

“The value of a big idea lies in using it.”
- Jim Feldman

Talk To Me
Visit ShiftHappens.com or call 312-527-9111
/in/jamesfeldman
@ShiftHappensNow #shifthappens
/shifthappensnow

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