Klout

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A short presentation about Klout and it's features.

Business Technology

Presented by: Shinjini Sur
@shinjinisur

Klout | noun
/Klaut/ measuring tool
• Standard of Influence
• Score from 1 to 100
• Average score is not 50
• Access to various SM sites
• Three distinct measures

True Reach | noun
/trureech/ number of people influenced by user
• Used to calculate Klout
• Filters out spammers and bots for accuracy
• Accounts taking action on UGC

Amplification | noun
/aamplifike shun/ the amount of influence
• Used to calculate Klout
• Tracks people who respond and spread
UGC
• High reciprocated action = high score

Network | noun
/net werk/ influence of people engaged

• Used to calculate Klout
• Measures the influence of connections
• More influential people = higher score

Is this measure relevant?
Is this measure arbitrary?
Is this measure useful?

Incentives for Use

Klout Points

Klout Perks

@cocacola @pepsi @mashable

@unmarketing @lancomeparis @lorealparisfr

@tigerwoods @ricebunny @ladygaga

@charliesheen @yorkuniversity @schulichschool

Thank you for listening 
@shinjinisur

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Klout

1. Presented by: Shinjini Sur @shinjinisur

2. Klout | noun /Klaut/ measuring tool • Standard of Influence • Score from 1 to 100 • Average score is not 50 • Access to various SM sites • Three distinct measures

3. True Reach | noun /trureech/ number of people influenced by user • Used to calculate Klout • Filters out spammers and bots for accuracy • Accounts taking action on UGC

4. Amplification | noun /aamplifike shun/ the amount of influence • Used to calculate Klout • Tracks people who respond and spread UGC • High reciprocated action = high score

5. Network | noun /net werk/ influence of people engaged • Used to calculate Klout • Measures the influence of connections • More influential people = higher score

6. Is this measure relevant? Is this measure arbitrary? Is this measure useful?

7. Incentives for Use

8. Klout Points

10. @cocacola @pepsi @mashable @unmarketing @lancomeparis @lorealparisfr @tigerwoods @ricebunny @ladygaga @charliesheen @yorkuniversity @schulichschool

11. Thank you for listening  @shinjinisur