Social Media and SEO: The Impact of Social Media Marketing on Search
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Social media and SEO go hand in hand. This was an 1 1/2 session I gave at the Social Media and A Cappella Conference (#smacc2011) on April 2, 2011. Twitter: @shinng. Email: marketingshindig[at]gmail[dot]com
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Social Media and SEO: The Impact of Social Media Marketing on Search
- 1. SOCIAL MEDIA AND SEOThe impact of social media on search with Nick Shin @shinng April 2, 2011
- 2. Please live tweet! Highly encouraged… Use hashtag#smacc2011 Adding my Twitter handle @shinngwill allow me to connect with you easier!
- 3. What we’ll cover (1) Benefits of social media and SEO (2) Social media strategy framework (3) Best practices and tips in social media optimization What I’ll be blabbing about before the good stuff… Me (just for a couple minutes) A few stats - the “token” slides
- 4. Blah, blah, blah I love what I do and am constantly learning in this evolving industry.
- 6. SEO Matters 80% 76%
- 10. Yes, social media matters Last year: 3 years 2 months 1 day
- 11. Yes, social media matters Now: 3 2 1 week
- 12. Yes, social media matters 456
- 13. Yes, social media matters 6,939
- 14. Yes, social media matters 100,000,000
- 15. Yes, social media matters 1MM or 1/s
- 16. Yes, social media matters 60 days; 60 years
- 17. Yes, social media matters
- 18. Benefits of social media and SEO
- 20. (1) (2) (3)
- 27. Implementing SEO without leveraging social media is an uphill battle
- 28. Implement this 5 step social media strategy framework
- 29. Social media strategy framework (1) Research
- 30. Social media strategy framework (2) Create a Goal with Measurable Objectives
- 31. (2) Create a Goal with Measurable Objectives GOAL: -“Through the engagement of social media communities, our goal is to increase brand identity”
- 32. (2) Create a Goal with Measurable Objectives Be SMART about your OBJECTIVES: -“Increase the ratio of positive mentions to negative mentions by 50% in 6 months” -”Increase referral traffic to website by 25% using social media tactics by the end of the year
- 33. Create a Goal with Measurable Objectives Specific Measurable Attainable Realistic/relevant Timely SMART
- 34. Social media strategy framework (3) DevelopaContent strategy
- 35. Social media strategy framework (4) Optimize tactical mix
- 36. Social media strategy framework Measure
- 37. Best practices and tips in social media optimization
- 38. Best practice #1 Headlines
- 39. Descriptions Best practice #2
- 40. Best practice #3 Keyword Tags
- 42. Take up valuable real estate on search engines
- 45. Tweets
- 46. Use hashtags
- 47. Be retweetable
- 48. Use a URL shortener that 301 redirects like bit.ly
- 50. Always include a bit.ly URL in the description - include http://
- 52. Take up valuable real estate on search engines
- 53. Google and Bing look at links shared on Facebook Pages for organic rankings
- 55. Share photos and videos, AND links
- 56. Headline is important, include keywords
- 57. For a specific campaign, include call to action within the update AND attach a link
- 63. Recap Benefits of social media and SEO Implementing a 5 step social media strategy framework Best practices and tips in social media optimization
- 64. Thank you! Any questions? Nick Shin (@shinng) Online Marketing Strategist (SEO, social media, PPC, web analytics) marketingshindig@gmail.com http://www.marketingshindig.com http://www.linkedin.com/in/nicholasshin http://www.slideshare.net search for user ‘shinng’ http://www.twitter.com/shinng
- 65. Resources SEO resources http://www.mattcutts.com http://www.searchengineland.com Social media resources http://www.socialmediaexaminer.com http://www.mashable.com Stats http://econsultancy.com/us/blog/7027-20-stats-you-might-not-know-about-user-search-behaviour
- 66. Image credits Slide 1 - http://www.flickr.com/photos/nagy/4082274/ Slide 4 - http://www.flickr.com/photos/denverjeffrey/5133538450/ Slide 5 - http://www.flickr.com/photos/edsweeney/4330049107/sizes/m/in/photostream/ Slide 8-9 - http://www.flickr.com/photos/opensourceway/5364620846/ Slide 10 - http://www.flickr.com/photos/neeyumi/3794341784/ Slide 11 - http://www.flickr.com/photos/darthale/5310377925/sizes/z/in/photostream/
Notas del editor
- It’s a hand in hand relationship
- 83%, that’s the percentage of those who use search engines to find specific products or brands according to econsultancy. SEO matters.
- According to econsultancy, 80% use search engines before purchasing online while 76% use search engines before purchasing offline. SEO Matters.
- According to Twitter, it took 3 years, 2 months and 1 dayfrom the very first Tweet to the billionth Tweet
- Now it only takes users 1 weekto send a billion Tweets. The rapid use of Twitter by companies, celebrities, and as a way to communicate across the world is evident now more than ever. Just mind boggling to me…
- Last year a new Tweets per second record was set at 456 when Michael Jackson died on 6/25/2009.
- A new tweets per second record was set 4 seconds after midnight in Japan on New Year’s Day 2011 at 6,939.proves how fast social media has been growing for the past year and that social media is and will continue to be a core piece to the majority of companies and industries.
- who cares
- To put it into a bit of context, roughly 1 million new LinkedIn members signed up each week, which is the equivalent of a rate faster than one member per second. This proves that more and more professionals are joining LinkedIn to be connected. Networking is and always will be the most powerful relationship builder and LinkedIn facilitates this.
- According to YouTube, more video is uploaded in 60 days than all 3 major US networks created in 60 years. YouTube is a vital part of those who find the need to participate in social media.
- Push=social media; pull=SEO. You want to have a combination of both in your mix.
- Branding visiblitytrafficinbound links
- Most major social network sites are nofollowed.
- More content to optimize beyond your websiteTake up more real estate in SERPsSearch engine reputation management
- Search engines do actually follow the links and index the web pages they are referring toSome people think that they also do actually pass along link juiice
- More online awareness of your brand leads to more mentions, which leads to more searches for your brand and more visitors to your site. Links on social media sites may help content get indexed by search engines faster
- Tactics=social media networks like Twitter, FB, LI, etc
- SEO friendly while being catchy=ideal
- Extension of headline.
- To organize and group keywords within internal search engines on social media networks (not Google, Yahoo, etc). This matters.
- (a few min 5:20pm)