Social networking
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Social Networking -Trends and Applications
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Social networking
- 1. SOCIAL NETWORKINGTrends & ApplicationsDecember 2009 Teemu Arina tar1natarina.blogging.fi SOCIAL NETWORKINGTrends & ApplicationsDecember 2009 Teemu Arina tar1natarina.blogging.fi
- 5. SEARCH TODAY Search Engines Social Networks Images, Audio & Video Social BookmarkingPeople Web
- 6. PROSUMERS Media Producers Customers Creators Enthusiasts Attention Metadata Explicit Production metadata Metadata Implicit Customers Remixers Descriptive Metadata Usage metadata Ref: Ryan Shaw
- 7. THE TECHNOGRAPICS IS SOCIAL Creators Critics Collectors Joiners Spectators Inactives 18% 39% 25% 43% 12% 14% 25% 58% 48% 66% 44% 26% YouthAdults Blogging, creating video/audio/music Ratings, comments, wiki edits RSS, voting, tagging Social networking Reading blogs/forums/reviews, listening podcasts, watching video None of the aboveRef: Forrester
- 8. SALES FUNNEL REVERSE FUNNEL Linear Non-linear Us – Company Them – Customer Talking at Conversation with
- 9. Searching & Browsing Recommendations & Persuasion Reinforcement & Sacrification Engagement Usage & Value Creation Value Recognition & Self Expression
- 10. Searching & Browsing Recommendations & Persuasion Reinforcement & Sacrification Usage & Value Creation Value Recognition & Self Expression Aware Interested Engaged Aware Interested Engaged SOLUTION
- 11. EXAMPLE: DELL
- 16. 1 800 videos 120 000 000 views 150 000 subscribers REACH OUT TO OTHER SITES 1 800 videos 120 000 000 views 150 000 subscribers REACH OUT TO OTHER SITES
- 17. LET USERS TAKE CONTENT AWAY
- 18. GIVE BETTER BROWSING TOOLS
- 20. KNOW HOW TO MAKE AN IMPACT
- 21. INTERESTED Recommendations & Persuasion Reinforcement & Sacrification
- 26. PROVIDE A FACE
- 29. ENGAGED Usage & Value Creation Value Recognition & Self Expression
- 30. IT IS NOT ABOUT US
- 31. MAKE MEANING
- 32. GIVE CREDIT
- 33. LINK USER CONTEXTS TOGETHER Ask questions via Twitter! Message any question to @ask_company, tag with #product_name
- 34. WHY AND HOW THIS ALL WORKS?
- 35. Ronald Coase Theory of Transaction Costs Ronald Coase Theory of Transaction Costs
- 36. Moore - Metcalfe - Reed Moore - Metcalfe - Reed
- 37. Sarnoff Metcalfe Reed Social Network Broadcast Network Collaboration Communication Publishing Creative Network 1 12 150 1000< Sarnoff Metcalfe Reed Social Network Broadcast Network Collaboration Communication Publishing Creative Network 1 12 150 1000<
- 38. Informal Network Roles ¦Connectors ¦Nomads ¦Experts ¦Bridges ¦Gatekeepers Intelligence Activities ¦Aggregation ¦Transfer ¦Sensemaking Informal Network Roles ¦Connectors ¦Nomads ¦Experts ¦Bridges ¦Gatekeepers Intelligence Activities ¦Aggregation ¦Transfer ¦Sensemaking
- 39. SOCIAL OBJECTS Beat Hum ContinuousOccasional Videos Blog posts Photos Microblogging Presence SOCIALOBJECTTHE UNIFYING CONTEXTRef: Jyri Engeström
- 40. WHAT STRATEGY?
- 42. Users, Brands, Business processes, Values etc. UsefulUseableDesirableSustainableSocial Successful Digital ExperienceReason Purpose Needs Intuitive Easy to use Accessible Differentiated Memorable Aesthetic Maintained Supported Evolving Scaling Conversation Sharing Community Networking Users, Brands, Business processes, Values etc. UsefulUseableDesirableSustainableSocial Successful Digital ExperienceReason Purpose Needs Intuitive Easy to use Accessible Differentiated Memorable Aesthetic Maintained Supported Evolving Scaling Conversation Sharing Community Networking Next Basics level Ref: Original by David Armano 2007, modified by Teemu Arina
- 43. DIGITAL ECOSYSTEMS OLD WORLD DIGITAL ECOSYSTEMS OLD WORLD
- 44. WebsiteEmaile-Business OnlineCollaboration Digital EcosystemsCommunicationVisibilityValue Chain IntegrationImprovingWays of WorkingOpen Innovation DIGITALIZATION IN ORGANIZATIONS Opportunities and sophistication WebsiteEmaile-Business OnlineCollaboration Digital EcosystemsCommunicationVisibilityValue Chain IntegrationImprovingWays of WorkingOpen Innovation DIGITALIZATION IN ORGANIZATIONS Opportunities and sophistication
- 45. ROLES IN THE ECOSYSTEM ROLES IN THE ECOSYSTEM CATALYST Increases chances of survival by supporting the growth of a living and functioning ecosystem. DICTATOR Aims to own and control a large portion of the ecosystem. MILKER Extracts more value from the ecosystem than contributes back. NICHE-PLAYER Builds specialized services & niche skills, which help the actor to differentiate from others.
- 46. NEXT WAVE?
- 47. NOW WEB – JWT Trendletter August 2009 NOWISM – Trendwatching.com
- 48. Ref: Domino–s Pizza, USA
- 50. space around us.– AWARENESS SYSTEMS –...offer tremendous potential for innovation, with a wide range of forms and contexts for transforming the – Panos Markopoulos et al. (2009)
- 51. COMMUNICATION<<2000 CONTENT2000-2008 CONTEXT2008>> 3 MOBILE ERA–sRef: SPRXMobile COMMUNICATION<<2000 CONTENT2000-2008 CONTEXT2008>> 3 MOBILE ERA–sRef: SPRXMobile
- 52. INFORMATION & ATTENTION –What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.– – Social Scientist Herbert Simon (1971)
- 53. CONTINUOUS PARTIAL ATTENTION – Linda Stone (1998)
- 57. CONNECTIVISM & INFOTENTION CONNECTIVISM& INFOTENTION Ref: George Siemens & Howard Rheingold
- 58. Teemu Arina TOMATOES. CEO - dicole ltd. tarina.blogging.fi www.dicole.com teemu@dicole.com MY VCARD TO YOUR PHONE: –Imagination is more important than knowledge.– – Albert Einstein tar1na