The document introduces an Entrepreneur's Matrix to help entrepreneurs measure the clarity of their business ideas and execution plans based on attributes of business components. It describes the components of the matrix including finance, resources, product, market, customer, and financial projections. Examples are provided of how the matrix has been used to validate and improve a business idea for an online rental marketplace in India.

1. The Entrepreneur’s Matrix A step forward towards your dream BY ABHAY KUMAR

7. Business Idea Resources Entrepreneur Market Customer Product Business Components Financial projections

8. Entrepreneur’s Matrix Based on the different attributes which are integral part of the business components

9. )FINANCE )FINANCE FINANCE COMPETITION AGE GROUP QUALITY VISION RISK P E R S O N A L C O M M I T M E N T KNOWLEDGE PRACTICALITY M A T E R I A L F O C U S INOVATION COMPETITIVE ADVANTAGE PENETRATION SKILL AND KNOWLEDGE LEVEL B R N D I N G C O S U M E R F R I E N D L Y A V A I L I B L I T Y T R E N D S N E T W O R K I N G T I M E B O U N D V I S I B I L I T Y I N C O M E R A N G E Entrepreneur Business Idea Resources Product Customer R E S O U R C E Market Financial projections MAJOR OPERATIONAL EXPENSES BREAK-EVEN POINT B R E A K E VE V P O I N T F U T U R E I N V I S T M E N T

10. What do the attributes mean?

12. Business Idea 1) Innovation-Any thing new about your business 2) Practicality-How practical is your idea 3) Focus-Are your business idea is focused towards a particular line/domain of business 4) Time bound-Do you have specific time lines for your business idea.

13. Resources 1) Finance-How you going get your financial investment? 2) Knowledge-What kind of technical and functional knowledge/resources you require in your business? 3) Material-What kind of materials you required e.g. land computers? 4) Networking-Do you have people to support your business and to help it to grow?

14. Product 1) Consumer friendly-Easy to use ,less complex with regards to other products available in market 2) Branding-What image you want to create in consumers mind 3) Quality-How dependable is your product wrt to other product 4) Competitive Advantage-Why should customer buy /use your product?

16. Customer 1) Skill and knowledge level - kind of knowledge or skill required to operate/use your product 2) Trends-knowledge of consumer trends regarding your product category. 3) Age group-Which age group you are targeting and why ? 4) Income range-Which strata of society your are aiming and why?

18. Entrepreneur Matrix Barometer Your Score < 84 Ready to start Between 84 and 56 More preparation required >56 Not ready Go to your dash board again Status

21. Read it properly before filling and go according to instructions

24. Level 3 Investor validation check -You can provide this matrix to your investors to validate your business idea/plan (If Investors gives less then 3 in any of the attribute ,Please clarify with stakeholders/Investor why they think so and while making plan keep it in mind) Any individual or institution who is only related with your business through money matters

28. The home page www.rentbazaar.com

29. Thanks for using the matrix Suggestion and new ideas are always welcome Mail ID- [email_address]