Digital marketing is the famous form of advertising. It is different from traditional methods of marketing, but business houses use it with traditional methods in different proportion. It is much cheaper.

1. DIGITAL MEDIA OVERPOWERING TRADITIONAL MEDIA
Importance of advertising
Advertising is the lifeline of every business. It doesn’t matter
which goods or services you offer or produce, a business needs
to advertise it, in order to sell it. Advertising or marketing is an
entirely separate industry that provides marketing or
promotional services to the other industries. Earlier,
newspapers and radio were the only means to advertise about
goods. However, over a period this industry has made a
tremendous growth and today there are several means of
advertising available. Newspaper, radio, television, hoardings,
templates, magazines are few popularly used advertising
methods. Furthermore, new name has been added to this list is
digital marketing.
What is digital media?
Digital marketing is not a new arrival in the list of advertising
means. It is there, since more than a decade but it has made a
gradual progress and influenced number of industries over a

2. period. It is difficult to give any definition or categorized the
digital marketing. However, we can define it as, “everything,
which is advertised on the web, comes under the digital media”.
Digital marketing may be new for many business houses but it
is popular way of promoting a company or goods. Nowadays,
every business house, be it a small or big believes in making
strong digital marketing strategy for promoting their goods and
services. Additionally, business going digital because their
competitors have started using it and to remain into
competition they also have to use it. However, there are still
confusion betweeb digital and traditional marketing methods
and their advantageous.
Difference between traditional and digital media
As said earlier, newspaper, radio, television, hoardings,
templates, magazines are few traditional methods of
advertising. Whereas, digital marketing is newly found love for
business houses and consumers respectively. There is no doubt
that traditional advertising methods are still on the top and
business prefers them for commercializing products. However,
it is equally true that digital media is competing with these
traditional methods and no one wishes to ignore digital method
while planning their advertising strategies. It is often seen that
people use digital marketing and traditional marketing methods

3. in different proportions. However, proportion depends upon
the types of products.
Advantage of digital media
Why digital marketing, despite of having so many traditional
methods for advertisings. This question often swirls in mind.
Let’s sort it out.
1) In comparison with traditional advertising methods like
television commercials digital media is quite cheaper. This
is the biggest reason why business houses believe digital
marketing campaign as an important part of their
advertising strategy.
2) Today’s youth is more connected with internet. Hence, if
your target is youth, you have to make a strong digital
marketing strategy for reaching this young generation.
3) Digital marketing is the only mean where you can expect
the inbound sells. Aside of making blog or a website you
don’t need to do anything and customer automatically will
search you.
4) Digital marketing strategy is often flexible and there is
always a space for improvising.
5) It is cheaper, more effective and most importantly long
lasting.