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1. Facebook Timeline
and Business Pages,
Perfect Together
Facebook's Timeline becomes mandatory for all Pages tomorrow. Here's
how to use the format to your best advantage.
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By Mikal E. Belicove

2. updated 4/1/2012 5:18:24 PM ET
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Facebook told marketers that its new Timeline interface would
improve consumer interaction with brands. Timeline is living up to that
promise, according to a new study.
The study, by Seattle-based social engagement analytics firm Simply
Measured, focuses on 15 large brands, including Toyota, Ben &
Jerry's, and The Humane Society. It compares each brand's
engagement rate with its fans both before and after Timeline was
made available earlier this month.
The results indicate that brands are enjoying an average 46 percent
increase in engagement per post.
One reason: Timeline is conducive to larger photographs and videos.
What's more, the Timeline user interface is starting to behave more
like a website, by offering more control over the look and feel of
content.
The new format becomes mandatory for all Facebook Pages
tomorrow. Here are some suggestions on how to use it for your
business:
1. Experiment with photos and video. The brands in the study
that took advantage of multimedia content fared the best.
2. "Star" and "pin" your status updates, photos and videos.
When you "star" a photo, it calls attention to the post by doubling

3. its size and expanding the width of your Timeline. "Pinning" a
post keeps a story or article at the top your Timeline.
3. Create an editorial calendar. Use it to guide your content on
Facebook and to experiment with the frequency and timing of
your posts. Stick to your copy deadlines. Visually, the new format
is pleasing to the eye, but stale content is likely to turn off fans.
4. Conduct your own study. Measuring your Page's performance
will give you a better handle on the impact of the new format on
your business.
How do you plan to use Timeline to connect with your
customers? Let us know in the comments below.
This article originally posted on Entrepreneur.com
Copyright © 2012 Entrepreneur.com, Inc.
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3 Reasons Facebook
Brand Pages Are
Good for Businesses
March 30, 2012 by Christian Taylor 16
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7. Christian Taylor is founder and CEO of Payvment
and developer of the number one Facebook e-commerce platform for brands, agencies and
merchants, and the world’s only Facebook Shopping Mall.
Not everyone is cheering over the recent switch to Facebook Timeline for businesses. But the
reality is, the new layout will present many great opportunities, particularly if companies
properly use it to merchandise their products. So be afraid, if you must, but then check out the
three reasons why Facebook’s new brand pages will benefit sellers and social commerce as a
whole.
1. It Encourages Fresh Content and Active Conversation
With the new Timeline, business pages now look and behave like personal profile pages. This
means a Facebook storefront can no longer be the landing page for new visitors using the old
“default tab” setting. While this was useful to ensure more visibility for the storefront, it was also
a crutch for not actively creating fresh content, which is the most effective way to drive new
traffic to the store.
With the new Timeline layout, building exposure for the storefront and its products will rely on
frequently posting promotions and deals. While a post can be “pinned” at the top of the Timeline
for up to seven days, smart sellers will create a daily posting plan to develop continuous
awareness with their fans. Better yet, they will look for ways to actively encourage comments on
their posts by asking questions, creating polls, or publishing other content designed to provoke
responses and make their stream an active discussion forum.
2. It Provides a Richer Canvas for Seller Expression
The new Facebook pages give sellers more real estate to showcase their brand and products,
starting with the cover photo. While there are some content limitations for the cover photo, it is a

8. really great way to attract new visitors and engage current fans with a core brand message. The
ideal dimension for a cover photo is 850 pixels wide by 315 pixels tall, and it’s a good idea to
create several for regular rotation.
Storefront applications will also be a more visible part of the page. The old tabs on the left of the
page have been replaced by a large 111 pixel by 74 pixel icon that can be placed just under the
cover photo. This icon is automatically filled by the storefront application, but the seller has the
option to create a custom icon.
The new application canvas for the storefront will also play a larger part. All of the profile
information that used to be on the left of the page will move to the top, allowing sellers to deliver
an 810 pixel wide experience for shoppers instead of the previous 520 pixels wide. This means
more products above the fold, or larger product photos, or both.
3. It Offers Deeper Engagement Insights and Tools
The older version of Facebook Insights did not deliver real-time data, so it could take up to two
days to get analytics on a post. With the new Insights, sellers can now track how a post is doing
within five to ten minutes after publishing, allowing them to immediately tweak their posts
depending on how they are performing. Sellers can then immediately amplify the reach of well-
performing posts by turning them into a premium ad or a sponsored story. Some other new or
enhanced metrics include:
People Talking About Engagement: This is the total number of people that have engaged in any
way with your page, including users liking your page, commenting on or sharing a post from
your page, or answering a question you’ve asked on your page. Sellers can use this to measure
engagement with their brand across all Facebook activities and track the success of their
programs beyond “likes” and clicks.
Friends of Fans: This is the total number of friends all your fans have. Sellers can use this to
track the growing (or declining) influence of their fan base. As the average goes up, so does the
potential reach for a seller’s campaign or promotion.
Reach: This is the total number of people who have seen content associated with your page.
Understanding how far and wide messages are traveling will enable sellers to optimize their
content to generate maximum reach.
Virality: This is the percentage of people who saw a story from your Page and “talked about it.”
Again, knowing what’s being shared can help sellers assess what is actually of interest to their
fans and customers.
Facebook Timeline is a radical new profile page design that Facebook will launch around
the end of September 2011. It was announced by Mark Zuckerberg at Facebook's F8
conference following an introduction from SNL's Andy Samberg. (See pictures of
Facebook Timeline here.)

9. Facebook Timeline changes the default profile from a list of your most recent updates to
a complete summary of your entire life since birth. It includes photos, videos, status
updates and locations you have visited. The new Facebook profile is divided into two
main columns, with a line down the middle representing the passage of time. Users are
encouraged to add life events which were not captured by Facebook, particularly those
that occurred before the person joined Facebook.
Timeline uses an algorithm to assess the most important moments of your life, which can
then be edited to your satisfaction. Unwanted updates can be hidden from the Timeline.
The new profile pages are thought to constitute one of Facebook's most extreme
redesigns so far, completely reimagining what a social networking profile can be.
Timeline also means that Facebook now bears fewer similarities to Google+, a social
network from Google which currently uses the standard format of showing the most
recent updates first.
Facebook made Timeline available for testing on September 22, 2011 (see How to Enable
The New Facebook Timeline"). The response to the new layout has been mixed, with
Mashable editor Lance Ulanoff penning an article entitled "Facebook Timeline,
Zuckerberg's Biggest Gamble Yet". Charlie White, meanwhile, praised the changes in an
article titled: Why I Love the New Facebook Timeline".
Criticisms of Facebook Timeline include claims that by requesting users "complete" their
profiles, Facebook is seeking to capture more user data to make its service more
appealing to advertisers. Others have expressed concerns about Facebook Timeline's
ability to surface information about a person that was previously hard to access, and that
Facebook's encouragement to add your date of birth to your profile (among other
incentives to add additional personal information) may encourage identity theft.
Facebook Timeline has yet to be launched to all of its 800 million users.
Why Facebook is Important to your Business — Presentation
Transcript
1. Facebook Marketing for Business How and why to use Facebook to help reach customers and
capture leads Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
Digital Hill is a Web Design & Internet Marketing firm with offices in Goshen and Indianapolis
offering website development, e-commerce websites, application development, and Social
Media Marketing integration.
2. Agenda • Why Facebook is important to your business • Importance of a Custom Landing
Page for your Fan Page • Value of having a “Like” Page strategy • Opportunities for Lead
Cultivation • Most Common Mistakes by Businesses • Strategies for Building your Fan Base
Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
3. It’s where the people are! Digital Hill Multimedia, Inc. www.DigitalHill.com
www.Facebook.com/DigitalHill
4. - More than 665 Million active users on Facebook, 13% growth since January - 50% of users
log on every day - The average User has 130 friends - The average user is connected to 80 pages,
groups, & events - The average US user spends over 7 hours on Facebook per month ( Nielsen
2010) [#2: Google at 2:05] PEOPLE ON FACEBOOK: Credit: Transform Your Marketing by
HubSpot Internet Marketing Digital Hill Multimedia, Inc. www.DigitalHill.com
www.Facebook.com/DigitalHill

10. 5. Why is Facebook important to your Business? It can help you: - Get found - Build Credibility -
Engage with your Target market - It’s low cost Marketing - Increase your online footprint - Build
community - Did we note , “It’s where the people are!” Digital Hill Multimedia, Inc.
www.DigitalHill.com www.Facebook.com/DigitalHill
6. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of having
a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes • Strategies
for Wall Posting Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
7. First, Why Create a Facebook Page? - Interact and Engage - Highlight Specials / Events -
Update your fans quickly/easily - Did we mention… “It’s where the people are!” Digital Hill
Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
8. Why Create a custom Facebook Landing Page? - It introduces Your Page & why it matters with
much more detail - Show much more company info - Extend Your Brand Visually to Facebook -
Did we mention… “It’s where the people are!” Digital Hill Multimedia, Inc. www.DigitalHill.com
www.Facebook.com/DigitalHill
9. Why Create a custom Facebook Landing Page? - Showcase Testimonials - Inform, Educate -
Extend loyalty and deepen interaction - Create Call to Action - Did we mention… “It’s where the
people are!” Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.com/DigitalHill
10. Agenda • Why Facebook is important • Importance of Custom Landing Page • Value of
having a “Like” Page strategy • Opportunities for Lead capture • Most Common Mistakes •
Strategies for Wall Posting Digital Hill Multimedia, Inc. www.DigitalHill.com www.Facebook.co
Facebook Timeline is a radical new profile page design that Facebook will launch around
the end of September 2011. It was announced by Mark Zuckerberg at Facebook's F8
conference following an introduction from SNL's Andy Samberg. (See pictures of
Facebook Timeline here.)
Facebook Timeline changes the default profile from a list of your most recent updates to
a complete summary of your entire life since birth. It includes photos, videos, status
updates and locations you have visited. The new Facebook profile is divided into two
main columns, with a line down the middle representing the passage of time. Users are
encouraged to add life events which were not captured by Facebook, particularly those
that occurred before the person joined Facebook.
Timeline uses an algorithm to assess the most important moments of your life, which can
then be edited to your satisfaction. Unwanted updates can be hidden from the Timeline.
The new profile pages are thought to constitute one of Facebook's most extreme
redesigns so far, completely reimagining what a social networking profile can be.
Timeline also means that Facebook now bears fewer similarities to Google+, a social
network from Google which currently uses the standard format of showing the most
recent updates first.
Facebook made Timeline available for testing on September 22, 2011 (see How to Enable
The New Facebook Timeline"). The response to the new layout has been mixed, with
Mashable editor Lance Ulanoff penning an article entitled "Facebook Timeline,
Zuckerberg's Biggest Gamble Yet". Charlie White, meanwhile, praised the changes in an
article titled: Why I Love the New Facebook Timeline".
Criticisms of Facebook Timeline include claims that by requesting users "complete" their
profiles, Facebook is seeking to capture more user data to make its service more
appealing to advertisers. Others have expressed concerns about Facebook Timeline's
ability to surface information about a person that was previously hard to access, and that

11. Facebook's encouragement to add your date of birth to your profile (among other
incentives to add additional personal information) may encourage identity theft.
Facebook Timeline has yet to be launched to all of its 800 million users.