SlideShare una empresa de Scribd logo
1 de 37
Descargar para leer sin conexión
WELCOME!
LIBRARY AT YOUR FINGERTIPS WORKSHOP II



Tracking Down the
Best on the Web…

Presenter: Shelley Roseman, UConn
Waterbury Library
                                         1
TODAY’S AGENDA

      11:30-12:15 Presentation

        •Health
        •Wealth
        •Hobbies
        •Politics
        •Fun

      12:15-12:45 Hands-On
2

      12:45-1:00 Wrap-Up/
         Questions/Comments
Peter Steiner created this famous
     cartoon on July 5th, 1993 for The
     New Yorker




ON THE INTERNET NOBODY KNOWS         3


         YOU’RE A DOG
GOOGLE
think of it as a highway to
almost anywhere
www.google.com
                         click MORE




                 click EVEN MORE      4
GOOGLE EARTH
 It also finds
 maps,
 driving
 directions,
 hotels, and
 restaurants
 nearby…
                 5
NEWEST IN SEARCH ENGINES
 SEARCH ME: A Visual Search Engine
 http://www.searchme.com/
                            “…you’ll see pictures of web pages that
                            answer your search”




                                          click the magnifiying
                                          glass to browse
move the bar
and a new page
comes along


                                                                      6
WHAT ARE PEOPLE SEARCHING?

 Top 10 Search Terms by Category, Four
 Weeks Ending February 28, 2009
 (Search Engine Watch http://searchenginewatch.com/3633050)



                              6. netflix
 1.   paypal
                              7. hotels.com
 2.   myspace
                              8. viagra
 3.   cnn
                              9. coupons
 4.   pizza hut
                              10. perez hilton
 5.   toyota                                                  7
THE DARK SIDE OF THE INTERNET




 Scams     counterfeit websites  lies
 misinformation   fraud identity theft
 plagiarism misinformation phishing                                                                     spam
                                                                                                               8
  http://www.educationau.edu.au/jahia/webdav/site/myjahiasite/shared/siteimages/Darkside_internet.jpg
DOMAIN GRABBING &
      CYBERSQUATTING
“cybersquatting
Registering an Internet domain name for
the purpose of reselling it for a profit. One
of the more notable transactions was the
domain name wallstreet.com, which was
registered in 1994 for $70 and sold for one
million in 1999. Some people have
registered every common name and name
combination they can think of with the
hopes of making a profit”
                                                                         9
            http://encyclopedia2.thefreedictionary.com/Domain+grabbing
WORDS OF WISDOM
“Phishingquot; -- Phishing is a way of accessing your
account and can lead to identity theft.




•
               Don’t click X from pop-up ads
•
• Be careful when following links asking you to confirm
changes to your account
•Beware of a messages with general greetings: quot;Dear
Valued Customerquot; or quot;Please Confirm” “Esteemed
Friend”
•Take the phishing test: Phishing IQ Test                 10

http://www.sonicwall.com/phishing/
INTERNET FOLKLORE




                                                                 11


http://www.lehman.edu/lehman/irishamericanstudies/folklore.gif
9-11 TOURIST GUY
A MISSING   TOURIST ON THE OBSERVATION
           NORTH TOWER, STRUCK BY
DECK OF THE
AMERICAN AIRLINES FLIGHT #11 ON 9/11




                                         12
COUNTERFEIT SITES




“Beware of Imposters”
                        13
BANANAS FROM COSTA RICA




Circulated to thousands via emails 1999
                                           14


                       Bogus institution
http://www.makah.com/
The actual site is makah.org

                        MAKAH PEOPLE




                                                       15

              http://www.makah.com/
MARTIN LUTHER KING- STORMFRONT SITE




THIS SITE WAS
COPIED TO
RESEMBLE
WEBSITE FROM
WWW.KINGCENTER.COM

                                                        16
                     http://www.martinlutherking.org/
WORLD TRADE ORGANIZATION
                           http://www.gatt.org/
The official WTO site      “At a Wharton Business
is http://www.wto.org       School conference on
                         business in Africa that took
                                   place on
                        Saturday, November 11, the
                             WTO announced the
                           creation of a new, much-
                        improved form of slavery for
                         the parts of Africa that have
                        been hardest hit by the 500-
                           year history of free trade
  COUNTERFEIT                                         17
                                    there.”
PARODIES & SPOOFS




  “Domain grabbing and squatting have
accounted for enormous traffic to a number
           of counterfeit sites.”        18
       http://www.infotoday.com/searcher/sep00/piper.htm
http://web.archive.org/web/20011201004044/http://whitehouse.org/




 “WHITE HOUSE”--- THE ACTUAL SITE IS                               19

 WHITEHOUSE.GOV
ANOTHER “WHITE HOUSE”
“WHITE HOUSE”--- THE ACTUAL SITE IS
WHITEHOUSE.GOV




        http://whitehouse.net/

                                      20

             Bogus endorsement
THE ONION


www.theonion.com




                   21
FACTS ABOUT AIDS




University of Santa Anita



                    by Dr. Juatta Lyon Fueul
                    Departmnet of Public Health and Public
                    Interest Enrichment
                                                             22
http://www.ithaca.edu/library/research/AIDSFACTS.htm
FIVE CRITERIA FOR
     EVALUATING WEB
                      PAGES

http://www.library.cornell.edu/olinuris/ref/webcrit.html
                                                           23
ACCURACY
 Is the page written by an expert?
 Does the data seem distorted?
 How current is the information?
 Is the information cited properly?




 Hint:   Look for an “About Use” section   24
AUTHORITY
 What   is the domain of the webpage?
 What are the credentials of the author?
 Is the author/organization qualified?


Hint: Check URL (web address)


                                            25
OBJECTIVITY
 Is there a bias?
 Why was this page written?
 Is it a mask for advertising/propaganda?



 Hint: Any pleas for help and invitations
  to join?
                                             26
CURRENCY
 When   was this page written or updated?
 Are links working properly?
 Does the information seem dated?




 Hint: Beware of dead links!

                                             27
COVERAGE
 Does   the page seem professional?
 Are there missspellings?
 Is the language appropriate?


Hint: Avoid pgs with
flashing pop–up ads.
                                       28
SO, WHAT’S GOOD?


                   29
HEALTH SOURCES
Center of Disease Control
http://www.cdc.gov
WebMD
http://www.webmd.com
National Institute of Health
http://health.nih.gov/
Mayo Clinic
http://www.mayoclinic.com
                               30
CNN Money
FINANCIAL
                                http://money.cnn.com
The Motley Fool                 Yahoo Finance
http://www.fool.com             http://finance.yahoo.com

                                Bloomberg
Current Issues:                 http://www.bloomberg.com
Forbes
http://www.forbes.com

Business Week
        /
http://www.businessweek.com

Fortune
http://money.cnn.com/magazines/fortune
                                                           31
Wall Street Journal
http://online.wsj.com
HOBBIES & INTERESTS

            Inside Hobbies & Games
http://www.about.com/hobbies

                    Yahoo Directory
http://dir.yahoo.com/recreation/hobbies/
From amateur ham radio - writing

Genealogy
http://www.familychronicle.com/webpicks.htm

Cooking                                       32

http://www.epicurious.com
VIDEOS
     Search for your favorite singers, scenes from
     movies, and just about anything you
     want…http://www.youtube.com
                     www.youtube.com/watch?v=eIiAdHGi3AI




                                                           33
AND MORE VIDEOS….

         PBS
 http://www.pbs.org/video


Tip: Browse first at:
http://www.hulu.com/browse/alphabetical/episode
Watch TV episodes, movies free
Includes wide variety from the Addams Family to
National Geographic Channel to The Office
                                                  34
NEWS/POLITICS
  BBC                                  CNN
  http://www.bbc.co.uk                 http://www.cnn.com

  New York Times                       NPR
  http://www.nytimes.com               http://www.npr.org



Listing of U.S. and International Newspapers & Magazines

Tip: Search by Region or Category:
http://dir.yahoo.com/News_and_Media/Newspapers/             35
QUESTIONS?




             36
THANK YOU
     Contact Information:
shelley.roseman@uconn.edu
  UConn Waterbury Library
        203-236-9908

                            37

Más contenido relacionado

Similar a Ollie I I

SLA 2010 60 Sites in 60 Minutes List
SLA 2010 60 Sites in 60 Minutes ListSLA 2010 60 Sites in 60 Minutes List
SLA 2010 60 Sites in 60 Minutes ListJohn DiGilio
 
Going Social or "Challenges for PR Pros in a Fractured Mediascape"
Going Social or "Challenges for PR Pros in a Fractured Mediascape"Going Social or "Challenges for PR Pros in a Fractured Mediascape"
Going Social or "Challenges for PR Pros in a Fractured Mediascape"Rod Nicolson
 
May 2012 Cultural Fuel Trend Report
May 2012 Cultural Fuel Trend Report May 2012 Cultural Fuel Trend Report
May 2012 Cultural Fuel Trend Report Leo Burnett Frankfurt
 
The Brave New World of Traveler 2.0
The Brave New World of Traveler 2.0The Brave New World of Traveler 2.0
The Brave New World of Traveler 2.0David Griner
 
Seven propositions for the future of the sociable web
Seven propositions for the future of the sociable webSeven propositions for the future of the sociable web
Seven propositions for the future of the sociable webThe New School
 
Web 2.0 Enrichment Slide Show 011409
Web 2.0 Enrichment Slide Show 011409Web 2.0 Enrichment Slide Show 011409
Web 2.0 Enrichment Slide Show 011409Mike Thornburg
 
Printable Letter Writing Template Lovely 178 Best I
Printable Letter Writing Template Lovely 178 Best IPrintable Letter Writing Template Lovely 178 Best I
Printable Letter Writing Template Lovely 178 Best IEmma Burke
 
Thriving In The 21st Century: Speaking the Language of the Digital Native
Thriving In The 21st Century: Speaking the Language of the Digital NativeThriving In The 21st Century: Speaking the Language of the Digital Native
Thriving In The 21st Century: Speaking the Language of the Digital NativeGlenn Wiebe
 
COPYWRITING SECRETS OF THE MASTERS - Brian Clark
COPYWRITING SECRETS OF THE MASTERS - Brian ClarkCOPYWRITING SECRETS OF THE MASTERS - Brian Clark
COPYWRITING SECRETS OF THE MASTERS - Brian ClarkSadiyya Patel
 
The Brave New World of Traveler2.0
The Brave New World of Traveler2.0The Brave New World of Traveler2.0
The Brave New World of Traveler2.0David Stutts
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistEd Schipul
 
Infectious // June // July // 2011
Infectious // June // July // 2011Infectious // June // July // 2011
Infectious // June // July // 2011mindshareinfectious
 
Voluntary Economies v0.2
Voluntary Economies v0.2Voluntary Economies v0.2
Voluntary Economies v0.2rzwitserloot
 
Proposal iwasfa online campaign
Proposal iwasfa online campaignProposal iwasfa online campaign
Proposal iwasfa online campaignminadly
 
Creative Brand Strategy Project: Evita
Creative Brand Strategy Project: EvitaCreative Brand Strategy Project: Evita
Creative Brand Strategy Project: Evitalap3
 
Mac309 Cult Of Amateur
Mac309 Cult Of AmateurMac309 Cult Of Amateur
Mac309 Cult Of AmateurRob Jewitt
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewRob Gallo
 
From Here to Awesome
From Here to AwesomeFrom Here to Awesome
From Here to AwesomeLance Weiler
 

Similar a Ollie I I (20)

SLA 2010 60 Sites in 60 Minutes List
SLA 2010 60 Sites in 60 Minutes ListSLA 2010 60 Sites in 60 Minutes List
SLA 2010 60 Sites in 60 Minutes List
 
Going Social or "Challenges for PR Pros in a Fractured Mediascape"
Going Social or "Challenges for PR Pros in a Fractured Mediascape"Going Social or "Challenges for PR Pros in a Fractured Mediascape"
Going Social or "Challenges for PR Pros in a Fractured Mediascape"
 
May 2012 Cultural Fuel Trend Report
May 2012 Cultural Fuel Trend Report May 2012 Cultural Fuel Trend Report
May 2012 Cultural Fuel Trend Report
 
The Brave New World of Traveler 2.0
The Brave New World of Traveler 2.0The Brave New World of Traveler 2.0
The Brave New World of Traveler 2.0
 
Seven propositions for the future of the sociable web
Seven propositions for the future of the sociable webSeven propositions for the future of the sociable web
Seven propositions for the future of the sociable web
 
Web 2.0 Enrichment Slide Show 011409
Web 2.0 Enrichment Slide Show 011409Web 2.0 Enrichment Slide Show 011409
Web 2.0 Enrichment Slide Show 011409
 
Printable Letter Writing Template Lovely 178 Best I
Printable Letter Writing Template Lovely 178 Best IPrintable Letter Writing Template Lovely 178 Best I
Printable Letter Writing Template Lovely 178 Best I
 
Thriving In The 21st Century: Speaking the Language of the Digital Native
Thriving In The 21st Century: Speaking the Language of the Digital NativeThriving In The 21st Century: Speaking the Language of the Digital Native
Thriving In The 21st Century: Speaking the Language of the Digital Native
 
COPYWRITING SECRETS OF THE MASTERS - Brian Clark
COPYWRITING SECRETS OF THE MASTERS - Brian ClarkCOPYWRITING SECRETS OF THE MASTERS - Brian Clark
COPYWRITING SECRETS OF THE MASTERS - Brian Clark
 
The Brave New World of Traveler2.0
The Brave New World of Traveler2.0The Brave New World of Traveler2.0
The Brave New World of Traveler2.0
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twist
 
Infectious // June // July // 2011
Infectious // June // July // 2011Infectious // June // July // 2011
Infectious // June // July // 2011
 
Voluntary Economies v0.2
Voluntary Economies v0.2Voluntary Economies v0.2
Voluntary Economies v0.2
 
Proposal iwasfa online campaign
Proposal iwasfa online campaignProposal iwasfa online campaign
Proposal iwasfa online campaign
 
Creative Brand Strategy Project: Evita
Creative Brand Strategy Project: EvitaCreative Brand Strategy Project: Evita
Creative Brand Strategy Project: Evita
 
Mac309 Cult Of Amateur
Mac309 Cult Of AmateurMac309 Cult Of Amateur
Mac309 Cult Of Amateur
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Online Film Distribution
Online Film DistributionOnline Film Distribution
Online Film Distribution
 
The Power to Negotiate
The Power to NegotiateThe Power to Negotiate
The Power to Negotiate
 
From Here to Awesome
From Here to AwesomeFrom Here to Awesome
From Here to Awesome
 

Más de University of Connecticut, Waterbury (7)

Uconn@ocls
Uconn@oclsUconn@ocls
Uconn@ocls
 
UConn Waterbury ECE Presentation
UConn Waterbury ECE PresentationUConn Waterbury ECE Presentation
UConn Waterbury ECE Presentation
 
Finding Research Sources- Eng 1010
Finding Research Sources- Eng 1010Finding Research Sources- Eng 1010
Finding Research Sources- Eng 1010
 
OLLI Workshop I iconn.org
OLLI  Workshop I iconn.orgOLLI  Workshop I iconn.org
OLLI Workshop I iconn.org
 
Watertown High Library Intro
Watertown High Library IntroWatertown High Library Intro
Watertown High Library Intro
 
UConn Waterbury - English1010 1011
UConn Waterbury - English1010 1011 UConn Waterbury - English1010 1011
UConn Waterbury - English1010 1011
 
FYE Intro to UConn Waterbury Campus Students
FYE Intro to UConn Waterbury Campus StudentsFYE Intro to UConn Waterbury Campus Students
FYE Intro to UConn Waterbury Campus Students
 

Ollie I I

  • 1. WELCOME! LIBRARY AT YOUR FINGERTIPS WORKSHOP II Tracking Down the Best on the Web… Presenter: Shelley Roseman, UConn Waterbury Library 1
  • 2. TODAY’S AGENDA 11:30-12:15 Presentation •Health •Wealth •Hobbies •Politics •Fun 12:15-12:45 Hands-On 2 12:45-1:00 Wrap-Up/ Questions/Comments
  • 3. Peter Steiner created this famous cartoon on July 5th, 1993 for The New Yorker ON THE INTERNET NOBODY KNOWS 3 YOU’RE A DOG
  • 4. GOOGLE think of it as a highway to almost anywhere www.google.com click MORE click EVEN MORE 4
  • 5. GOOGLE EARTH It also finds maps, driving directions, hotels, and restaurants nearby… 5
  • 6. NEWEST IN SEARCH ENGINES SEARCH ME: A Visual Search Engine http://www.searchme.com/ “…you’ll see pictures of web pages that answer your search” click the magnifiying glass to browse move the bar and a new page comes along 6
  • 7. WHAT ARE PEOPLE SEARCHING? Top 10 Search Terms by Category, Four Weeks Ending February 28, 2009 (Search Engine Watch http://searchenginewatch.com/3633050) 6. netflix 1. paypal 7. hotels.com 2. myspace 8. viagra 3. cnn 9. coupons 4. pizza hut 10. perez hilton 5. toyota 7
  • 8. THE DARK SIDE OF THE INTERNET Scams counterfeit websites lies misinformation fraud identity theft plagiarism misinformation phishing spam 8 http://www.educationau.edu.au/jahia/webdav/site/myjahiasite/shared/siteimages/Darkside_internet.jpg
  • 9. DOMAIN GRABBING & CYBERSQUATTING “cybersquatting Registering an Internet domain name for the purpose of reselling it for a profit. One of the more notable transactions was the domain name wallstreet.com, which was registered in 1994 for $70 and sold for one million in 1999. Some people have registered every common name and name combination they can think of with the hopes of making a profit” 9 http://encyclopedia2.thefreedictionary.com/Domain+grabbing
  • 10. WORDS OF WISDOM “Phishingquot; -- Phishing is a way of accessing your account and can lead to identity theft. • Don’t click X from pop-up ads • • Be careful when following links asking you to confirm changes to your account •Beware of a messages with general greetings: quot;Dear Valued Customerquot; or quot;Please Confirm” “Esteemed Friend” •Take the phishing test: Phishing IQ Test 10 http://www.sonicwall.com/phishing/
  • 11. INTERNET FOLKLORE 11 http://www.lehman.edu/lehman/irishamericanstudies/folklore.gif
  • 12. 9-11 TOURIST GUY A MISSING TOURIST ON THE OBSERVATION NORTH TOWER, STRUCK BY DECK OF THE AMERICAN AIRLINES FLIGHT #11 ON 9/11 12
  • 14. BANANAS FROM COSTA RICA Circulated to thousands via emails 1999 14 Bogus institution
  • 15. http://www.makah.com/ The actual site is makah.org MAKAH PEOPLE 15 http://www.makah.com/
  • 16. MARTIN LUTHER KING- STORMFRONT SITE THIS SITE WAS COPIED TO RESEMBLE WEBSITE FROM WWW.KINGCENTER.COM 16 http://www.martinlutherking.org/
  • 17. WORLD TRADE ORGANIZATION http://www.gatt.org/ The official WTO site “At a Wharton Business is http://www.wto.org School conference on business in Africa that took place on Saturday, November 11, the WTO announced the creation of a new, much- improved form of slavery for the parts of Africa that have been hardest hit by the 500- year history of free trade COUNTERFEIT 17 there.”
  • 18. PARODIES & SPOOFS “Domain grabbing and squatting have accounted for enormous traffic to a number of counterfeit sites.” 18 http://www.infotoday.com/searcher/sep00/piper.htm
  • 20. ANOTHER “WHITE HOUSE” “WHITE HOUSE”--- THE ACTUAL SITE IS WHITEHOUSE.GOV http://whitehouse.net/ 20 Bogus endorsement
  • 22. FACTS ABOUT AIDS University of Santa Anita by Dr. Juatta Lyon Fueul Departmnet of Public Health and Public Interest Enrichment 22 http://www.ithaca.edu/library/research/AIDSFACTS.htm
  • 23. FIVE CRITERIA FOR EVALUATING WEB PAGES http://www.library.cornell.edu/olinuris/ref/webcrit.html 23
  • 24. ACCURACY  Is the page written by an expert?  Does the data seem distorted?  How current is the information?  Is the information cited properly? Hint: Look for an “About Use” section 24
  • 25. AUTHORITY  What is the domain of the webpage?  What are the credentials of the author?  Is the author/organization qualified? Hint: Check URL (web address) 25
  • 26. OBJECTIVITY  Is there a bias?  Why was this page written?  Is it a mask for advertising/propaganda? Hint: Any pleas for help and invitations to join? 26
  • 27. CURRENCY  When was this page written or updated?  Are links working properly?  Does the information seem dated? Hint: Beware of dead links! 27
  • 28. COVERAGE  Does the page seem professional?  Are there missspellings?  Is the language appropriate? Hint: Avoid pgs with flashing pop–up ads. 28
  • 30. HEALTH SOURCES Center of Disease Control http://www.cdc.gov WebMD http://www.webmd.com National Institute of Health http://health.nih.gov/ Mayo Clinic http://www.mayoclinic.com 30
  • 31. CNN Money FINANCIAL http://money.cnn.com The Motley Fool Yahoo Finance http://www.fool.com http://finance.yahoo.com Bloomberg Current Issues: http://www.bloomberg.com Forbes http://www.forbes.com Business Week / http://www.businessweek.com Fortune http://money.cnn.com/magazines/fortune 31 Wall Street Journal http://online.wsj.com
  • 32. HOBBIES & INTERESTS Inside Hobbies & Games http://www.about.com/hobbies Yahoo Directory http://dir.yahoo.com/recreation/hobbies/ From amateur ham radio - writing Genealogy http://www.familychronicle.com/webpicks.htm Cooking 32 http://www.epicurious.com
  • 33. VIDEOS Search for your favorite singers, scenes from movies, and just about anything you want…http://www.youtube.com www.youtube.com/watch?v=eIiAdHGi3AI 33
  • 34. AND MORE VIDEOS…. PBS http://www.pbs.org/video Tip: Browse first at: http://www.hulu.com/browse/alphabetical/episode Watch TV episodes, movies free Includes wide variety from the Addams Family to National Geographic Channel to The Office 34
  • 35. NEWS/POLITICS BBC CNN http://www.bbc.co.uk http://www.cnn.com New York Times NPR http://www.nytimes.com http://www.npr.org Listing of U.S. and International Newspapers & Magazines Tip: Search by Region or Category: http://dir.yahoo.com/News_and_Media/Newspapers/ 35
  • 37. THANK YOU Contact Information: shelley.roseman@uconn.edu UConn Waterbury Library 203-236-9908 37