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FAST Enterprise Search
Digital Marketing Platform Briefing and Overview
FAST Capabilities and Architecture Overview
 The platform
 Language support
 Linguistic capabilities:
   Type ahead
   Spell Check, did you mean
   Find similar, synonyms
   Boosting and Blocking, Visual best bets, ranking
 Faceted search
 Architecture
 Toshiba Prototype Presentation
Secure, scalable and unified access to information
 Single cost-effective platform
                           OpenSearch Federation




                                     Search
                                      Index

User Experience            Content    Business      Web
                                     Applications

                             Indexing Connectors
Better Language Support
                 Afrikaans        Hausa              Pashto, Pushto
                 Albanian         Hebrew             Persian
                 Arabic           Hindi              Polish
                 Armenian         Hungarian          Portuguese
                 Azerbaijani      Icelandic          Punjabi
                 Basque           Indonesian         Rhaeto-Romance
                 Bengali,Bangla   Irish              Romanian
                 Bosnian          Italian            Russian
                 Breton           Japanese           Sami (Northern)
                 Bulgarian        Kannada            Serbian
                 Catalan          Kazakh             Slovak
                 Chinese-S        Kirghiz            Slovenian
                 Chinese-T        Korean             Sorbian
                 Croatian,        Kurdish            Spanish
                 Czech            Latin              Swahili
                 Danish           Latvian, Lettish   Swedish
                 Dutch            Letzeburgesch      Tagalog
                 English          Lithuanian         Tamil
                 Estonian         Macedonian         Telugu
                 Faroese          Malay              Thai
                 Finnish          Malayalam          Turkish
                 French           Maltese            Ukrainian
                 Galician         Maori              Urdu
                 Georgian         Marathi            Uzbek
                 German           Mongolian          Vietnamese
                 Greek            Norwegian          Welsh
                 Greenlandic      Norwegian-B        Yiddish
                 Gujarati         Norwegian-N        Zulu
Advanced Linguistics
Type ahead
Advanced Linguistics
Type ahead
Advanced Linguistics
Type ahead
Advanced Linguistics
Spell Check and Did you mean
Advanced Linguistics
Spell Check and Did you mean
Advanced Linguistics
Find similar documents & Federated search




                                            Find similar
                                            documents




                                                           Federated
                                                            results
Advanced Linguistics
Search Analytics (Synonyms, Boost and Block & best bets)
Advanced Linguistics
Synonyms




                          Highlight
                       specific content
Control Search results
Best bets
Control Search results
 Best bets + User context

Didier is a “camera novices”                Cari is “camera enthusiasts”


                               Banner for                               Banner for
                                camera                                    camera
                                novices                                 enthusiasts




          Consumer
           oriented                                          Advanced
           cameras    Audience based search results          cameras
Boost and Block
Control ranking of any search results



                                        Boost or
                                        block any
                                          search
                                         result…




                                        Control the
                                          ranking
                                         based on
                                           users
Rank Profiles
   Tune relevancy without impacting the default algorithm
                            Quality   Also known as static rank, consists of multiple managed
                                      properties including site, URL depth (preference for shorter
                                      URLs), and relative importance of links to this document.

                         Authority    Applies when the query word falls in the link or anchor text.

                            Query     Maps the popularity of a document, or the click-through rate
                         Authority    when documents are clicked as a result of a query

                        Freshness     Increases the relevancy if a document was recently created
                                      or modified, based on the last modified property.
                         Proximity    Applies to where query terms fall and how close they are to
                                      each other within a document

                           Context    Increases the rank of a document if the query term is a
                                      managed property associated with that document

                          Managed     Effects relevancy when a managed property contains a
                          Property    specific value, such as Woodgrove Bank or Financial
                                      Services




Out of the box relevancy                                         Extend the default algorithms
Tuned for great general productivity experience,                 Create new default relevancy models. Blend static and
relevancy improves with click-throughs and link text             dynamic ranking parameters to instantly improve
analysis.                                                        search results.
How to create a Rank Profile
IT Pros are empowered to create new profiles quickly

                                                 Rank Profiles created
                                                 in PowerShell by
                                                 extending the default
                                                 relevancy algorithm…




              … and are exposed in the
             user interface by modifying
                the sorting web part.
Faceted Navigation
Enables search-driven navigation that is relevant to your business
Powerful Entity Extraction
Enables search-driven navigation that is relevant to your business



                   PRODUCT



         CONCEPT




     COMPANY
Faceted Navigation
Enables search-driven navigation that is relevant to your business


  Crawled properties                  Managed properties
      Doctitle                           Title
      ProductName
      ManufacturerName                   Manufacturer
      ….                                 ….
FAST Capabilities and Architecture Overview

  The platform
  Language support
  Linguistic capabilities:
    Type ahead
    Spell Check, did you mean
    Find similar, synonyms
    Boosting and Blocking, Visual best bets, ranking
  Faceted search
  Architecture
  Toshiba Prototype Presentation
SharePoint and FAST Search
Summary of architectural elements

                 Site Collection Level                                              Central
                       Admin UI                                                 Administration UI
                • Keyword Management                                         • Property mapping
                • User Context Management                                    • Property extraction
                • Site Promotion/Demotion                                    • Spell-checking


                                            Administration and Schema Object Model

                 SharePoint
                 Front-end        Query Object Model


                                                                                           Connectors
                                                                                          •   SharePoint
                                                                                          •   File Traverser
                                                                                          •   Web
   Custom                                                                                 •   BDC
  Front-End                                                                               •   Exchange
                                                                                          •   Notes
                                                                                          •   Documentum


                                                             Monitoring Services                               Content
OpenSearch or                         Microsoft System Center Operations Manager
                People Search
Other Sources
Extensible Content Processing
Enables search that has a deep understanding of your information


   Properties                             Entity                     Format
    Mapper                Vectorizer     Extractor    Lemmatizer    Converter

                …

                     Web         Date/Time        Word       Language
                    Analyzer     Normalizer      Breaker      Detector
FAST Search for SharePoint Scaleout
   Back-end with extreme and flexible scale out options



                      Query                                            Scale-out multiple
                     Volume    Search and Indexing                     “dimensions”
                                                                            Content Volume
                                                                            Query Volume
                                                                            Indexing freshness

                                                                       Redundancy options
Query and Result                                     Content               Search
  Processing                                         Volume                Indexing

                                                                       Performance targets*
                                                                           15M Docs/column
                                                                           30 QPS/row

No theoretical                Crawling and Content
                                  Processing
upper bounds!
                                                        * Dependent on document and HW charateristics
FAST – Small deployment
Low volume with HA

FRONT-END WEB TIER
Web Services         Web Services
Query SSA            Query SSA
Content SSA          Content SSA




SERVICE APPLICATION TIER
               Content distributor
                                                  Fast Admin
               Item processing
                                                  Web analyzer
               Indexing-dispatcher
                                                  crawl
               Query processing
               Search / Index


               Content distributor
               Item processing
               Indexing-dispatcher
               Query processing
               Search / Index




DATABASE TIER
                                     Database
                                     Crawler db
Customizable Search Experience
Enables building applications that increase user efficiency
Query Language Expressiveness

                                           Operator Type        Keywords
                                           Boolean              AND, ANDNOT, OR, ANY, NOT,
                                                                COUNT
                                           Proximity            NEAR, ONENEAR
                                           Numeric              FLOAT, INT, DATETIME
                                           String               WEIGHT, WILDCARD, MODE
                                           Boundary Match       START-WITH, ENDS-WITH, EQUAL
                                           Ranking              RANK, XRANK



FAST Query Language:
(documents containing either Mary, Diane or both gets a boost of 5000):

Xrank(string(”performance”), or(person:string(”diane tibbott”),
person:string(”mary baker”)), boost=5000))
FAST Capabilities and Architecture Overview

  The platform
  Language support
  Linguistic capabilities:
    Type ahead
    Spell Check, did you mean
    Find similar, synonyms
    Boosting and Blocking, Visual best bets, ranking
  Faceted search
  Architecture
  Toshiba Prototype Presentation
Keywords

                               Featured Content
Keywords
                                                  Segment
Navigation
                   Nav   Segment                  Item
                                                  Recs
Featured Content
                         Refinement
Recommendations                                      Featured
                                                  Segment
                                                     Content
                    Segment           Segment
Insight


                    Segment           Segment     Segment

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Fast for sharepoint internet and commerce scenarios

  • 1. FAST Enterprise Search Digital Marketing Platform Briefing and Overview
  • 2. FAST Capabilities and Architecture Overview The platform Language support Linguistic capabilities: Type ahead Spell Check, did you mean Find similar, synonyms Boosting and Blocking, Visual best bets, ranking Faceted search Architecture Toshiba Prototype Presentation
  • 3. Secure, scalable and unified access to information Single cost-effective platform OpenSearch Federation Search Index User Experience Content Business Web Applications Indexing Connectors
  • 4. Better Language Support Afrikaans Hausa Pashto, Pushto Albanian Hebrew Persian Arabic Hindi Polish Armenian Hungarian Portuguese Azerbaijani Icelandic Punjabi Basque Indonesian Rhaeto-Romance Bengali,Bangla Irish Romanian Bosnian Italian Russian Breton Japanese Sami (Northern) Bulgarian Kannada Serbian Catalan Kazakh Slovak Chinese-S Kirghiz Slovenian Chinese-T Korean Sorbian Croatian, Kurdish Spanish Czech Latin Swahili Danish Latvian, Lettish Swedish Dutch Letzeburgesch Tagalog English Lithuanian Tamil Estonian Macedonian Telugu Faroese Malay Thai Finnish Malayalam Turkish French Maltese Ukrainian Galician Maori Urdu Georgian Marathi Uzbek German Mongolian Vietnamese Greek Norwegian Welsh Greenlandic Norwegian-B Yiddish Gujarati Norwegian-N Zulu
  • 10. Advanced Linguistics Find similar documents & Federated search Find similar documents Federated results
  • 11. Advanced Linguistics Search Analytics (Synonyms, Boost and Block & best bets)
  • 12. Advanced Linguistics Synonyms Highlight specific content
  • 14. Control Search results Best bets + User context Didier is a “camera novices” Cari is “camera enthusiasts” Banner for Banner for camera camera novices enthusiasts Consumer oriented Advanced cameras Audience based search results cameras
  • 15. Boost and Block Control ranking of any search results Boost or block any search result… Control the ranking based on users
  • 16. Rank Profiles Tune relevancy without impacting the default algorithm Quality Also known as static rank, consists of multiple managed properties including site, URL depth (preference for shorter URLs), and relative importance of links to this document. Authority Applies when the query word falls in the link or anchor text. Query Maps the popularity of a document, or the click-through rate Authority when documents are clicked as a result of a query Freshness Increases the relevancy if a document was recently created or modified, based on the last modified property. Proximity Applies to where query terms fall and how close they are to each other within a document Context Increases the rank of a document if the query term is a managed property associated with that document Managed Effects relevancy when a managed property contains a Property specific value, such as Woodgrove Bank or Financial Services Out of the box relevancy Extend the default algorithms Tuned for great general productivity experience, Create new default relevancy models. Blend static and relevancy improves with click-throughs and link text dynamic ranking parameters to instantly improve analysis. search results.
  • 17. How to create a Rank Profile IT Pros are empowered to create new profiles quickly Rank Profiles created in PowerShell by extending the default relevancy algorithm… … and are exposed in the user interface by modifying the sorting web part.
  • 18. Faceted Navigation Enables search-driven navigation that is relevant to your business
  • 19. Powerful Entity Extraction Enables search-driven navigation that is relevant to your business PRODUCT CONCEPT COMPANY
  • 20. Faceted Navigation Enables search-driven navigation that is relevant to your business Crawled properties Managed properties Doctitle Title ProductName ManufacturerName Manufacturer …. ….
  • 21. FAST Capabilities and Architecture Overview The platform Language support Linguistic capabilities: Type ahead Spell Check, did you mean Find similar, synonyms Boosting and Blocking, Visual best bets, ranking Faceted search Architecture Toshiba Prototype Presentation
  • 22. SharePoint and FAST Search Summary of architectural elements Site Collection Level Central Admin UI Administration UI • Keyword Management • Property mapping • User Context Management • Property extraction • Site Promotion/Demotion • Spell-checking Administration and Schema Object Model SharePoint Front-end Query Object Model Connectors • SharePoint • File Traverser • Web Custom • BDC Front-End • Exchange • Notes • Documentum Monitoring Services Content OpenSearch or Microsoft System Center Operations Manager People Search Other Sources
  • 23. Extensible Content Processing Enables search that has a deep understanding of your information Properties Entity Format Mapper Vectorizer Extractor Lemmatizer Converter … Web Date/Time Word Language Analyzer Normalizer Breaker Detector
  • 24. FAST Search for SharePoint Scaleout Back-end with extreme and flexible scale out options Query Scale-out multiple Volume Search and Indexing “dimensions” Content Volume Query Volume Indexing freshness Redundancy options Query and Result Content Search Processing Volume Indexing Performance targets* 15M Docs/column 30 QPS/row No theoretical Crawling and Content Processing upper bounds! * Dependent on document and HW charateristics
  • 25. FAST – Small deployment Low volume with HA FRONT-END WEB TIER Web Services Web Services Query SSA Query SSA Content SSA Content SSA SERVICE APPLICATION TIER Content distributor Fast Admin Item processing Web analyzer Indexing-dispatcher crawl Query processing Search / Index Content distributor Item processing Indexing-dispatcher Query processing Search / Index DATABASE TIER Database Crawler db
  • 26. Customizable Search Experience Enables building applications that increase user efficiency
  • 27. Query Language Expressiveness Operator Type Keywords Boolean AND, ANDNOT, OR, ANY, NOT, COUNT Proximity NEAR, ONENEAR Numeric FLOAT, INT, DATETIME String WEIGHT, WILDCARD, MODE Boundary Match START-WITH, ENDS-WITH, EQUAL Ranking RANK, XRANK FAST Query Language: (documents containing either Mary, Diane or both gets a boost of 5000): Xrank(string(”performance”), or(person:string(”diane tibbott”), person:string(”mary baker”)), boost=5000))
  • 28. FAST Capabilities and Architecture Overview The platform Language support Linguistic capabilities: Type ahead Spell Check, did you mean Find similar, synonyms Boosting and Blocking, Visual best bets, ranking Faceted search Architecture Toshiba Prototype Presentation
  • 29. Keywords Featured Content Keywords Segment Navigation Nav Segment Item Recs Featured Content Refinement Recommendations Featured Segment Content Segment Segment Insight Segment Segment Segment

Editor's Notes

  1. Single cost-effective platform
  2. http://technet.microsoft.com/en-us/library/ff793350.aspx