2. 2014 MARKETING PLAN
1 Overview…
Our
approach
to
doing
business, is the drive to serve
consumers in a unique and
effective way.
What’s
Out?
What’s
In?
3. 2014 MARKETING PLAN
2 Market Summary
Mass
Market/
Followers
Number
of
customer
Cooking Oil
Planta
Early
Adopters/
Pioneers
Vanaspati
End of
Life
Tullo
Time
Values
9. Number of new customers per year
Successful new product introduction
Successful promotion programs
Strong supplier network
Strong distribution network
Low cost structure
Successful product positioning
High operating capacity utilization
2014 MARKETING PLAN
7 KSF
10. Step 2
Cost Based Pricing
Strategy
Step 1
Intensive
Distribution
Reminders,
Sponsorships,
Step 3
2014 MARKETING PLAN
8 Marketing Strategy
12. Balanced Business Scoreboard
Objective
Increase Profits & ROI
Measures
Capture more rural markets
Drive out cost to increase profit
Target
Increase Profit by 15%
Initiative
Acquiring Tullo has helped
Dalda to broaden its market
and increase profits
Supportive Structure Strategy
Budgets
Corporate Culture
Pitfalls of Strategy
2014 MARKETING PLAN
10