Media 102

Media 102: The Who and How of Press Relations

Introduction ,[object Object]

Who Are the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a “Beat” ,[object Object],[object Object],[object Object],[object Object]

Bureaus and Desks ,[object Object],[object Object],[object Object]

Types of Media ,[object Object],[object Object],[object Object],[object Object]

WIRE SERVICES ,[object Object],[object Object],[object Object],[object Object],[object Object]

PRINT- News Papers ,[object Object],[object Object],[object Object],[object Object],[object Object]

PRINT- Periodicals ,[object Object],[object Object],[object Object],[object Object]

BROADCAST MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]

Broadcast- Television ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Broadcast- Radio ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE WEB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Press: How to Get your Stories in the News ,[object Object],[object Object],[object Object],[object Object]

Making the Plan ,[object Object],[object Object],[object Object]

Communications Plan Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identifying Audience ,[object Object],[object Object],[object Object]

Identifying Media Targets ,[object Object],[object Object],[object Object]

Frames, Messages and Stories ,[object Object],[object Object],[object Object]

The Written Word ,[object Object],[object Object],[object Object],[object Object],[object Object]

Getting the Word Out ,[object Object],[object Object],[object Object],[object Object]

Pitching Reporters: You Have to Follow Up ,[object Object],[object Object],[object Object]

Let’s Play Ball: Tips for Pitching Your Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitching Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitching Scenario 1 What if you called a reporter three times and he/she still does not return your call? ,[object Object],[object Object],[object Object]

Pitching Scenario 2 What if you’ve pitched an NBC producer and his/her competitor from ABC calls you independently and wants to pursue the same story? ,[object Object],[object Object],[object Object]

Media 102

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Media 102