7. Social Media isn’t a fad, it’s a fundamental shift in
the way we communicate.
- SOCIAL MEDIA REVOLUTION, SOCIALNOMICS.COM
photo via jamescridland / flickr.com
8. it’s an EVOLUTION of how we communicate
the first form of social media
(photo via misserion / flickr.com)
9. 3 out of 4 Americans use social technology.
- FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
10. 93% of social media users believe a company
should have a presence in social media.
- CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008
photo via victoriapeckham
flickr.com
13. aka “The
ndPar ents”
Gra
• 46% of baby boomers
actively maintain a social
networking profile
• +55 Women fastest growing
demographic on Facebook
• Number of Facebook users in
the U.S. aged 55 and older
grew from around 1 million in
early 2009 to 10 million in
early 2010
•DELOITTE, SEPTEMBER 2009
•Facebook Statistics
•istrategy.com
14. “We don’t have a
choice on whether we
DO social media, the
question is how well
we DO it.”
- Erik Qualman
19. Social Media is a Commitment
You must be connected.
You must have a policy.
You must have a plan!
21. Facebook: 800 million active users
http://www.facebook.com/press/info.php?statistics
photo via jamescridland / flickr.com
22. Facebook would be the world’s
3rd-largest country, if it had land mass.
photo via ajawin / flickr.com
23. Average user is connected to 80
community pages, groups and events
https://www.facebook.com/press/info.php?statistics
photo via nickwebb / flickr.com
24. Facebook now drives more traffic
to key websites than Google
- Compete.com, February 2010
photo via victoriapeckham
flickr.com
26. You can use Facebook to
communicate:
• ESA/District/school news
• Workshop delays & closings
• Crisis/reputation management
• Event advertisement/coverage
• Program/Service promotion
• Ask questions
• Resources or tips
• Changes
• Insights/expertise – become a thought leader!
27. Social Media is a Commitment
You must be connected.
You must have a policy.
You must have a plan!
31. Who is using it?
87% of Americans are aware of Twitter
- Edison Research, April 2010
17 million Americans (7%) actually use Twitter
-Edison Research, April 2010
Most popular among working adults
-Nielsen Online, March 2009
Largest age population: 35-49 year olds (42%)
- Nielsen Online, March 2009
Fastest-growing segment: 12-24 year olds
- comScore, September 2009
32. Why Tweet?
• Twitter is more than a social networking site
- it is networking at a high level and creating
and engaging customers.
• You can use Twitter for
– customer relations
– crisis/reputation management
– event advertisement/coverage
– service/program promotion, etc.
34. Quick stats
135 million users
54% male / 46% female
Average age: 43
51% earn more than $100k annually
23% earn more than $150k annually
Over 77% have a college degree
32% are middle management or above
Source: Nielsen Online @Plan, Summer 2009
photo via victoriapeckham
flickr.com
35. 80%of companies use social media
for recruitment.
95% LinkedIn
Source: Jobvite Social Recruitment Survey
photo via victoriapeckham
flickr.com
36. Social Media is a Commitment
You must be connected.
You must have a policy.
You must have a plan!
41. Monitor
Hyper Alerts - Free,
emails you a screen
shot of posts to your
page ASAP, hourly,
daily, or monthly.
42. Monitor
Google Alerts/Google
Reader - Free,
subscribe to your feeds
for updates.
Twilert - Free, emails
updates about
#hashtags as frequently
as you schedule.
43. TweetDeck
• Connect to all of your social media profiles to
keep an eye on interactions all day!
44. Social Media is a Commitment
You must be connected.
You must have a policy.
You must have a plan!
45. Social Media is a Tool!
• What are you going to give
up in order to commit to
social networking?
46. Create a Plan
• Make a Topic List
– Create a monthly calendar of posting topics that
coordinate with district events
• Identify Resources – USE YOUR TEACHERS!
– Present to your teachers at the beginning of the
year – let them know about your district sites and
what they can do to help.
47. Ask your teachers to…
• Follow the conversations - comment, share,
etc.!
• Share information with you – “We will post
your building news, updates, resources!”
• Use the social networking cards – put a few
in teachers’ workrooms, remind colleagues
and educators to use the resource
48. • Don’t Stress!
– Set aside 15 mins in the morning/evening to
post, interact & monitor.
• Schedule Posts in advance
• Be Spontaneous!
51. Sources
• Videos • Statistics
– Social Media Revolution, http://socialnomics.com
– Social Media Revolution, – Forrester, The Growth of Social Technology Adoption,
http://socialnomics.com 2008
– HITWISE / EXPERIAN, JANUARY 2009
– The Digital Nativity, – CONE, BUSINESS IN SOCIAL MEDIA,
http://www.excentric.pt SEPTEMBER 2008
– Universal McCan Comparative Study on Social
• Photos –
Media Trends, http://tinyurl.com/dlzgnx
“Consumer 2.0” by Mr. Youth and RepNation Media,
http://tinyurl.com/cpja9g
– iClipart.com (subscription) – DELOITTE, SEPTEMBER 2009
– misserion/flickr.com – Facebook Statistics,
http://www.facebook.com/press/info.php?statistics
– Victoriapeckham/flickr.com – istrategy.com
– Erik Qualman, http://socialnomics.com
– nickwebb/flickr.com – Compete.com, February 2010
– Edison Research, April 2010
– NevDev/flickr.com – Nielsen Online, March 2009
– ajawin/flickr.com – comScore, September 2009
– Nielsen Online @Plan, Summer 2009
– jamescridland/flickr.com – Jobvite Social Recruitment Survey
Notas del editor
Do you know if your AEA or districts are using 2.0 tools? Do you know what 2.0 tools are? Social Networking & Web 2.0 Tools are changing the way education communicates and interacts with its community. Whether you are leading the effort or wish to learn more about social tools and 2.0 technologies, this presentation will give you the basics, share how your AEAs are using these tools to communicate, and help you understand how these tools are taking communications to the next level.
Let’s break that down
Let’s face it! The World of Social Media has exploded over the past few years. But what does that mean – what is this social media thing?
I’m the perfect example of this – if a business or company doesn’t have a presence on social media I have a hard time believing that it is a viable business.
It’s a conversation that more people are joining each day.
Parents expect schools to be communicating on their network – News coming to them vs. finding it!
This group is connecting with students on a new platform
Let’s break that down
Seth Godin has talked about raving fans. For school districts and non-profit organizations, I think a better word is believers, advocates, your “Tribe” or whatever… Our tribe can be parents, students, alumni, contributors, donors, volunteers, board members and beneficiaries of your services.
It is a TOOL, not the end all, be all, but a tool to use in accorandance with your other work.
What’s the appeal?
87% of Americans are aware of Twitter, compared to 88% who are aware of Facebook. 7% actually use the social media site.
What are your rules? We consider it a 'must' to have posting rules or guidelines on your facebook page, wikis and blogs. Not only will these guidelines protect you and your students, but they will be a reference for justification of deleting inappropriate or harmful comments.
It's inevitable - someone WILL post something on your page that is negative, untruthful or defamatory - don't stress - you have a plan! First, make sure that you have Policies or Guidelines posted on your facebook page or blog. A policy will help protect you and your district when responding or removing users and posts. Second , make sure your Facebook Page is protected - Profanity Blocker, Moderation Blocklist, & Posting Policy ( Article: Keeping it "clean" on your Facebook page ) Third , thanks to the Air Force we have a great web posting response assessment example to follow. Use this document to identify, evaluate and respond to negative postings.
It is not the end-all, be all – Use is with your other tools or in place of. I gave up print newsletters for Social Media – blog posts only, no hard copies.
Social media is a commitment. We suggest setting aside 15 minutes a day to plan and schedule your posts, just as you would to check your email. For example: First cup of coffee and Social Media or everyday after lunch. It may not always take 15 minutes and you may not need to do it every day, but building the time into your schedule gives you the focus and flexibility.
Social Media is such a powerful tool – we must leverage it to our benefit.