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OMG
   !



           You Have a
SOCIAL
WHAT?
         Friend Request
         Accept           Decline            Block



                     Jennifer Woodley
                  Communication Specialist
                      @jenwoodley24
  LOL!
MBA        MILLENIAL                       AWESOME!




      Hello @jenwoodley24
                • Communications Specialist
                   – Internal/External
                     Communications
                   – News Blogs & E-News
                   – Website
                   – Social Media
                       • Facebook, Twitter, LinkedIn
CUTE       MALTESE          JOBLESS!




       Hello @iamDublin
                          Puppy Tweets
Social media defines the
 activities that integrate
    technology, social
   interaction and the
sharing of words, images,
     video and audio.
More simply put
“Social media is people having
    conversations online.”

   DID YOU SEE
      THIS?



                 OMG!
                        RT!
Socialnomics 3 by Erik Qualman
Social Media isn’t a fad, it’s a fundamental shift in
           the way we communicate.
      - SOCIAL MEDIA REVOLUTION, SOCIALNOMICS.COM




                               photo via jamescridland / flickr.com
it’s an EVOLUTION of how we communicate




         the first form of social media

           (photo via misserion / flickr.com)
3 out of 4 Americans use social technology.
- FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
93% of social media users believe a company
  should have a presence in social media.
   - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008




                                        photo via victoriapeckham
                                                          flickr.com
With social media, everyone YOU
 serve and employ has a voice.
he Pa rents”
a ka “T
aka “The
           ndPar ents”
       Gra

• 46% of baby boomers
  actively maintain a social
  networking profile
• +55 Women fastest growing
  demographic on Facebook
• Number of Facebook users in
  the U.S. aged 55 and older
  grew from around 1 million in
  early 2009 to 10 million in
  early 2010

          •DELOITTE, SEPTEMBER 2009
              •Facebook Statistics
                •istrategy.com
“We don’t have a
choice on whether we
DO social media, the
 question is how well
     we DO it.”
            - Erik Qualman
GPAEA uses Social Media
Why?

•   Build better relationships
•   Raise awareness
•   Increase website traffic
•   Interact with those we serve
•   Network with Educators worldwide
•   Share resources and news
What is the Goal?
• Build a bigger tribe and base of supporters
Does your
District have a
     plan?
Social Media is a Commitment

You must be connected.
You must have a policy.
You must have a plan!
You have a friend request for nspra12
Facebook: 800 million active users
  http://www.facebook.com/press/info.php?statistics




                               photo via jamescridland / flickr.com
Facebook would be the world’s
3rd-largest country, if it had land mass.




                            photo via ajawin / flickr.com
Average user is connected to 80
community pages, groups and events
   https://www.facebook.com/press/info.php?statistics




                                  photo via nickwebb / flickr.com
Facebook now drives more traffic
                  to key websites than Google
                            - Compete.com, February 2010




photo via victoriapeckham
flickr.com
How can Facebook
  work for you?

 Social Media is a Commitment!
You can use Facebook to
             communicate:
•   ESA/District/school news
•   Workshop delays & closings
•   Crisis/reputation management
•   Event advertisement/coverage
•   Program/Service promotion
•   Ask questions
•   Resources or tips
•   Changes
•   Insights/expertise – become a thought leader!
Social Media is a Commitment

You must be connected.
You must have a policy.
You must have a plan!
You have a friend request for nspra12
• Twitter.com
• “Micro-blogging”
• 140-character max
  “tweets”
• 175 Million Users
• Follow and be
  followed
24/7/365 cocktail party
“Follow” (subscribe to) interesting people
Who is using it?
   87% of Americans are aware of Twitter
             - Edison Research, April 2010

17 million Americans (7%) actually use Twitter
             -Edison Research, April 2010

     Most popular among working adults
             -Nielsen Online, March 2009

Largest age population: 35-49 year olds (42%)
             - Nielsen Online, March 2009

  Fastest-growing segment: 12-24 year olds
             - comScore, September 2009
Why Tweet?
• Twitter is more than a social networking site
  - it is networking at a high level and creating
  and engaging customers.
• You can use Twitter for
  – customer relations
  – crisis/reputation management
  – event advertisement/coverage
  – service/program promotion, etc.
You have a friend request for nspra12
Quick stats
                             135 million users
                                     54% male / 46% female
                                                 Average age: 43
                              51% earn more than $100k annually
                              23% earn more than $150k annually
                                 Over 77% have a college degree
                            32% are middle management or above

                                    Source: Nielsen Online @Plan, Summer 2009




photo via victoriapeckham
flickr.com
80%of companies use social media
                               for recruitment.

                              95% LinkedIn
                              Source: Jobvite Social Recruitment Survey


photo via victoriapeckham
flickr.com
Social Media is a Commitment

You must be connected.
You must have a policy.
You must have a plan!
Create branded social media pages…
then extend functionality to your
              site.
Social Media is a Commitment

You must be connected.
You must have a policy.
You must have a plan!
What are your rules?
Monitor
Hyper Alerts - Free,
 emails you a screen
 shot of posts to your
 page ASAP, hourly,
 daily, or monthly.
Monitor
Google Alerts/Google
 Reader - Free,
 subscribe to your feeds
 for updates.

Twilert - Free, emails
 updates about
 #hashtags as frequently
 as you schedule.
TweetDeck
• Connect to all of your social media profiles to
  keep an eye on interactions all day!
Social Media is a Commitment

You must be connected.
You must have a policy.
You must have a plan!
Social Media is a Tool!
• What are you going to give
  up in order to commit to
  social networking?
Create a Plan
• Make a Topic List
  – Create a monthly calendar of posting topics that
    coordinate with district events
• Identify Resources – USE YOUR TEACHERS!
  – Present to your teachers at the beginning of the
    year – let them know about your district sites and
    what they can do to help.
Ask your teachers to…
• Follow the conversations - comment, share,
  etc.!
• Share information with you – “We will post
  your building news, updates, resources!”
• Use the social networking cards – put a few
  in teachers’ workrooms, remind colleagues
  and educators to use the resource
• Don’t Stress!
  – Set aside 15 mins in the morning/evening to
    post, interact & monitor.
• Schedule Posts in advance
• Be Spontaneous!
Overwhelmed yet?
OMG   THANK YOU!              AWESOME!
 !




                   Contact:
               @jenwoodley24
        jennifer.woodley@gpaea.org
Sources
• Videos                            • Statistics
                                       –   Social Media Revolution, http://socialnomics.com
  – Social Media Revolution,           –   Forrester, The Growth of Social Technology Adoption,
    http://socialnomics.com                2008
                                       –   HITWISE / EXPERIAN, JANUARY 2009
  – The Digital Nativity,              –   CONE, BUSINESS IN SOCIAL MEDIA,
    http://www.excentric.pt                SEPTEMBER 2008
                                       –   Universal McCan Comparative Study on Social

• Photos                               –
                                           Media Trends, http://tinyurl.com/dlzgnx
                                           “Consumer 2.0” by Mr. Youth and RepNation Media,
                                           http://tinyurl.com/cpja9g
  –   iClipart.com (subscription)      –   DELOITTE, SEPTEMBER 2009
  –   misserion/flickr.com             –   Facebook Statistics,
                                           http://www.facebook.com/press/info.php?statistics
  –   Victoriapeckham/flickr.com       –   istrategy.com
                                       –   Erik Qualman, http://socialnomics.com
  –   nickwebb/flickr.com              –   Compete.com, February 2010
                                       –   Edison Research, April 2010
  –   NevDev/flickr.com                –   Nielsen Online, March 2009
  –   ajawin/flickr.com                –   comScore, September 2009
                                       –   Nielsen Online @Plan, Summer 2009
  –   jamescridland/flickr.com         –   Jobvite Social Recruitment Survey

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You have a friend request for nspra12

  • 1. OMG ! You Have a SOCIAL WHAT? Friend Request Accept Decline Block Jennifer Woodley Communication Specialist @jenwoodley24 LOL!
  • 2. MBA MILLENIAL AWESOME! Hello @jenwoodley24 • Communications Specialist – Internal/External Communications – News Blogs & E-News – Website – Social Media • Facebook, Twitter, LinkedIn
  • 3. CUTE MALTESE JOBLESS! Hello @iamDublin Puppy Tweets
  • 4. Social media defines the activities that integrate technology, social interaction and the sharing of words, images, video and audio.
  • 5. More simply put “Social media is people having conversations online.” DID YOU SEE THIS? OMG! RT!
  • 6. Socialnomics 3 by Erik Qualman
  • 7. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate. - SOCIAL MEDIA REVOLUTION, SOCIALNOMICS.COM photo via jamescridland / flickr.com
  • 8. it’s an EVOLUTION of how we communicate the first form of social media (photo via misserion / flickr.com)
  • 9. 3 out of 4 Americans use social technology. - FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
  • 10. 93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 photo via victoriapeckham flickr.com
  • 11. With social media, everyone YOU serve and employ has a voice.
  • 12. he Pa rents” a ka “T
  • 13. aka “The ndPar ents” Gra • 46% of baby boomers actively maintain a social networking profile • +55 Women fastest growing demographic on Facebook • Number of Facebook users in the U.S. aged 55 and older grew from around 1 million in early 2009 to 10 million in early 2010 •DELOITTE, SEPTEMBER 2009 •Facebook Statistics •istrategy.com
  • 14. “We don’t have a choice on whether we DO social media, the question is how well we DO it.” - Erik Qualman
  • 16. Why? • Build better relationships • Raise awareness • Increase website traffic • Interact with those we serve • Network with Educators worldwide • Share resources and news
  • 17. What is the Goal? • Build a bigger tribe and base of supporters
  • 19. Social Media is a Commitment You must be connected. You must have a policy. You must have a plan!
  • 21. Facebook: 800 million active users http://www.facebook.com/press/info.php?statistics photo via jamescridland / flickr.com
  • 22. Facebook would be the world’s 3rd-largest country, if it had land mass. photo via ajawin / flickr.com
  • 23. Average user is connected to 80 community pages, groups and events https://www.facebook.com/press/info.php?statistics photo via nickwebb / flickr.com
  • 24. Facebook now drives more traffic to key websites than Google - Compete.com, February 2010 photo via victoriapeckham flickr.com
  • 25. How can Facebook work for you? Social Media is a Commitment!
  • 26. You can use Facebook to communicate: • ESA/District/school news • Workshop delays & closings • Crisis/reputation management • Event advertisement/coverage • Program/Service promotion • Ask questions • Resources or tips • Changes • Insights/expertise – become a thought leader!
  • 27. Social Media is a Commitment You must be connected. You must have a policy. You must have a plan!
  • 29. • Twitter.com • “Micro-blogging” • 140-character max “tweets” • 175 Million Users • Follow and be followed
  • 30. 24/7/365 cocktail party “Follow” (subscribe to) interesting people
  • 31. Who is using it? 87% of Americans are aware of Twitter - Edison Research, April 2010 17 million Americans (7%) actually use Twitter -Edison Research, April 2010 Most popular among working adults -Nielsen Online, March 2009 Largest age population: 35-49 year olds (42%) - Nielsen Online, March 2009 Fastest-growing segment: 12-24 year olds - comScore, September 2009
  • 32. Why Tweet? • Twitter is more than a social networking site - it is networking at a high level and creating and engaging customers. • You can use Twitter for – customer relations – crisis/reputation management – event advertisement/coverage – service/program promotion, etc.
  • 34. Quick stats 135 million users 54% male / 46% female Average age: 43 51% earn more than $100k annually 23% earn more than $150k annually Over 77% have a college degree 32% are middle management or above Source: Nielsen Online @Plan, Summer 2009 photo via victoriapeckham flickr.com
  • 35. 80%of companies use social media for recruitment. 95% LinkedIn Source: Jobvite Social Recruitment Survey photo via victoriapeckham flickr.com
  • 36. Social Media is a Commitment You must be connected. You must have a policy. You must have a plan!
  • 37. Create branded social media pages…
  • 38. then extend functionality to your site.
  • 39. Social Media is a Commitment You must be connected. You must have a policy. You must have a plan!
  • 40. What are your rules?
  • 41. Monitor Hyper Alerts - Free, emails you a screen shot of posts to your page ASAP, hourly, daily, or monthly.
  • 42. Monitor Google Alerts/Google Reader - Free, subscribe to your feeds for updates. Twilert - Free, emails updates about #hashtags as frequently as you schedule.
  • 43. TweetDeck • Connect to all of your social media profiles to keep an eye on interactions all day!
  • 44. Social Media is a Commitment You must be connected. You must have a policy. You must have a plan!
  • 45. Social Media is a Tool! • What are you going to give up in order to commit to social networking?
  • 46. Create a Plan • Make a Topic List – Create a monthly calendar of posting topics that coordinate with district events • Identify Resources – USE YOUR TEACHERS! – Present to your teachers at the beginning of the year – let them know about your district sites and what they can do to help.
  • 47. Ask your teachers to… • Follow the conversations - comment, share, etc.! • Share information with you – “We will post your building news, updates, resources!” • Use the social networking cards – put a few in teachers’ workrooms, remind colleagues and educators to use the resource
  • 48. • Don’t Stress! – Set aside 15 mins in the morning/evening to post, interact & monitor. • Schedule Posts in advance • Be Spontaneous!
  • 50. OMG THANK YOU! AWESOME! ! Contact: @jenwoodley24 jennifer.woodley@gpaea.org
  • 51. Sources • Videos • Statistics – Social Media Revolution, http://socialnomics.com – Social Media Revolution, – Forrester, The Growth of Social Technology Adoption, http://socialnomics.com 2008 – HITWISE / EXPERIAN, JANUARY 2009 – The Digital Nativity, – CONE, BUSINESS IN SOCIAL MEDIA, http://www.excentric.pt SEPTEMBER 2008 – Universal McCan Comparative Study on Social • Photos – Media Trends, http://tinyurl.com/dlzgnx “Consumer 2.0” by Mr. Youth and RepNation Media, http://tinyurl.com/cpja9g – iClipart.com (subscription) – DELOITTE, SEPTEMBER 2009 – misserion/flickr.com – Facebook Statistics, http://www.facebook.com/press/info.php?statistics – Victoriapeckham/flickr.com – istrategy.com – Erik Qualman, http://socialnomics.com – nickwebb/flickr.com – Compete.com, February 2010 – Edison Research, April 2010 – NevDev/flickr.com – Nielsen Online, March 2009 – ajawin/flickr.com – comScore, September 2009 – Nielsen Online @Plan, Summer 2009 – jamescridland/flickr.com – Jobvite Social Recruitment Survey

Notas del editor

  1. Do you know if your AEA or districts are using 2.0 tools? Do you know what 2.0 tools are? Social Networking & Web 2.0 Tools are changing the way education communicates and interacts with its community. Whether you are leading the effort or wish to learn more about social tools and 2.0 technologies, this presentation will give you the basics, share how your AEAs are using these tools to communicate, and help you understand how these tools are taking communications to the next level.
  2. Let’s break that down
  3. Let’s face it! The World of Social Media has exploded over the past few years. But what does that mean – what is this social media thing?
  4. I’m the perfect example of this – if a business or company doesn’t have a presence on social media I have a hard time believing that it is a viable business.
  5. It’s a conversation that more people are joining each day.
  6. Parents expect schools to be communicating on their network – News coming to them vs. finding it!
  7. This group is connecting with students on a new platform
  8. Let’s break that down
  9. Seth Godin has talked about raving fans. For school districts and non-profit organizations, I think a better word is believers, advocates, your “Tribe” or whatever… Our tribe can be parents, students, alumni, contributors, donors, volunteers, board members and beneficiaries of your services.
  10. It is a TOOL, not the end all, be all, but a tool to use in accorandance with your other work.
  11. What’s the appeal?
  12. 87% of Americans are aware of Twitter, compared to 88% who are aware of Facebook. 7% actually use the social media site.
  13. What are your rules? We consider it a 'must' to have posting rules or guidelines on your facebook page, wikis and blogs. Not only will these guidelines protect you and your students, but they will be a reference for justification of deleting inappropriate or harmful comments.
  14. It's inevitable - someone WILL post something on your page that is negative, untruthful or defamatory - don't stress - you have a plan! First, make sure that you have Policies or Guidelines posted on your facebook page or blog. A policy will help protect you and your district when responding or removing users and posts. Second , make sure your Facebook Page is protected - Profanity Blocker, Moderation Blocklist, & Posting Policy ( Article: Keeping it "clean" on your Facebook page ) Third , thanks to the Air Force we have a great web posting response assessment example to follow. Use this document to identify, evaluate and respond to negative postings.
  15. It is not the end-all, be all – Use is with your other tools or in place of. I gave up print newsletters for Social Media – blog posts only, no hard copies.
  16. Social media is a commitment. We suggest setting aside 15 minutes a day to plan and schedule your posts, just as you would to check your email. For example: First cup of coffee and Social Media or everyday after lunch. It may not always take 15 minutes and you may not need to do it every day, but building the time into your schedule gives you the focus and flexibility.
  17. Social Media is such a powerful tool – we must leverage it to our benefit.