This is the slide that we use during our Dec sharing session on e-commerce scene for South East Asia (SEA).

1. E-commerce
Meetup
by

2. What is E-commerce?
Buy and sell via
digital media and
online.
It can be either
physical products,
digital or services.

3. History in brief
●
●
●
●
●
●
●
●
●
●
1999: Alibaba Group is established in China. Business.com sold for US
$7.5 million to eCompanies, which was purchased in 1997 for US
$149,000.
2001: Alibaba.com achieved profitability in December 2001.
2002: eBay acquires PayPal for $1.5 billion.
2003: Amazon.com posts first yearly profit.
2007: Business.com acquired by R.H. Donnelley for $345 million.
2009: Zappos.com acquired by Amazon.com for $928 million.
2010: Groupon rejects a $6 billion offer from Google. IPO on 4 November
2011. It was the largest IPO since Google.
2011: Quidsi.com, parent company of Diapers.com, acquired by Amazon.
com for $500 million in cash plus $45 million in debt and other obligations.
GSI Commerce, a company specializing in creating, developing and
running online shopping sites for brick and mortar businesses, acquired by
eBay for $2.4 billion.
2012: US eCommerce and Online Retail sales projected to reach $226
billion, an increase of 12 percent over 2011.
2012: US eCommerce and Online Retail holiday sales reach $33.8 billion,
up 13 percent.

4. Top 20 high e-commerce
fraud rate
1. Latvia
11. Greece
2. Egypt
12. Brazil
3. United States
13. China
4. Mexico
14. Indonesia
5. Ukraine
15. Russia
6. Hungary
16. Singapore
7. Malaysia
17. Nigeria
8. Colombia
18. Canada
9. Romania
19. Portugal
10. Philippines
20. Switzerland

5. ● Only 50% of top e-commerce websites in Malaysia are
accepting PayPal
● Large partner like Maxis, Malaysian Airlines and Golden
Screen Cinemas
● Most extensive global networks with 138 million active
accounts in 193 markets
● In Q3 2013
○ Revenue of $840 million at 19% grew rate
○ PayPal revenues represented 42% of eBay Inc.
○ PayPal customers made 729 million transactions or
almost 8 million payments every day.

6. SEA ( 2011 )
Internet Penetration
Retail Market
E-commerce market
●
Indonesia 36 million
●
$ 120 billion
●
$ 60 million (0.05%)
●
Singapore 4 million
●
$ 22 billion
●
$ 616 million (2.8%)
●
Malaysia 17 million
●
$ 32 billion
●
$ 256 million (0.8%)
●
Philippines 11 million
●
$ 55 billion
●
$ 275 million (0.5%)
●
Thailand 22 million
●
$ 74 billion
●
$ 444 million (0.6%)
●
Vietnam 28 million
●
$ 28 billion
●
NA

7. SEA E-commerce
●
Cyber Monday is a marketing campaign started in
United States since 2005 to stimulate online shopping
during the year end holiday season. Being held on the
Monday after Black Friday, usually during end
November or early December.
●
Tmall and Taobao marketplaces collectively achieved
a world-record US$3 billion in sales during 11
November 2012, more than double of Cyber Monday's
achievement and US$4.9 billion sales in a single day
on 2013!
●
Thai version of Cyber Monday is expected to drive
close to US$16 million online sales (source) in 8 days
campaign, starting from 26 November 2013.

8. Malaysia
● Almost 736 Blogshops in Malaysia have already
registered with Maybank2 Pay. 25% market share (out
of 3,000 blogshops)

10. Malaysia Store go online
Own Online Store
Join Online Marketplace
●
●
●
●
●
Vincci with Zalora
Senheng with Rakuten
Courts with Lelong
Poh Kong with Rakuten
Toy R Us with Rakuten

11. ●
●
●
●
Launching marketplace platform
Recent round funding by Tesco
Leading e-commerce player in SEA
By RocketInternet behind the startup of Zalora &
FoodPanda
● Record more than 3 millions visitor every month for
Lazada Malaysia

12. Mobile
● Mobile usage in Malaysia has increased from 10% in May 2012 to 20%
in May 2013, almost double within a year.
● Nielsen: "Malaysia smartphone penetration rate is at 27%" (2012,
source)
● According to Nielsen-PayPal Analysis, m-commerce market size in
Malaysia was RM467 million in year 2011. RM337 million (72%) were
spent on smartphones while RM108 million (23%) via tablets.
● The total online commerce market in 2011 by referring to the same
report was RM1.97 billion, that means close to 24% was mobile.

13. M-commerce
300
million
users
200
million
users
150
million
users
90
million
users
* Tencent (the WeChat's owner) has acquired
13.54% of KakaoTalk

14. M-commerce
● Groupon at KakaoTalk with
11,718 friends
● Rakuten at LINE with 6,250
friends
● Zalora at KakaoTalk with
2,443 friends

15. LINE
●
●
●
●
Mobile chat apps and recently launch mobile commerce
Started in Japan by Korean
300 million users worldwide
Participated site for Indonesia including Groupon,
Rakuten, Qoo10 and Berrybenka.
● Within week in Indonesia, subscribe over 900, 000 users!
● Malaysia, they are working with selected partners like
Groupon, Lazada, Zalora, Rakuten & Superbuy

16. Credit & Info source
●
●
●
●
WikiPedia
Ecommerce Milo
Stat Counter
Euromonitor

17. Connect with us
●
●
●
●
Website: www.ShopJedi.com
Fb Page: www.fb.com/shopjedi
Email: sell@ShopJedi.com
Twitter @shopjedi