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Social Media 101: Joining the conversation

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Laura Short
Laura Short

Presented to PR Indies on May 5, 2009

1 of 26
Social Media 101: ,[object Object]
Where do you start?
First: Jump in personally ,[object Object],[object Object]
Second (or simultaneously): Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Listening tools with notifications Comprehensive option: news, blogs, video, groups Flickr, YouTube, Digg, del.icio.us, Twitter, blogs, news Blog comments Twitter
Listening tools through manual search http://search.twitter.com Track names, key words, phrases in Twitter Track people on Twitter by name or category
Third: Narrow down your choices ,[object Object],[object Object],[object Object]
Fourth: Engage Your Audience ,[object Object],[object Object],[object Object]
Forrester Research: Six Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
Creators: 18% on online U.S. adults ,[object Object],[object Object],[object Object],[object Object],Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
Discussion: How do you engage Creators? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Critics: 25% on online U.S. adults ,[object Object],[object Object],[object Object],Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
Discussion: How do you engage Critics? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Collectors: 12% on online U.S. adults ,[object Object],[object Object],Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
Discussion: How do you engage Collectors? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Joiners: 25% on online U.S. adults ,[object Object],[object Object],Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
Discussion: How do you engage Joiners? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Spectators: 48% on online U.S. adults ,[object Object],[object Object],[object Object],[object Object],Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
Discussion: How do you engage Spectators? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inactives: 44% on online U.S. adults ,[object Object],[object Object],Source: Forrestor’s North American Social Technographics Online Survey, Q2 2007.
 
Trends and Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Successes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other social media sites and resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Laura Short University Relations Specialist [email_address] http://twitter.com/laurashort http://digg.com/users/shortdigs/history http://www.linkedin.com/in/laurashort

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Social Media 101: Joining the conversation

  • 1.
  • 2. Where do you start?
  • 3.
  • 4.
  • 5. Listening tools with notifications Comprehensive option: news, blogs, video, groups Flickr, YouTube, Digg, del.icio.us, Twitter, blogs, news Blog comments Twitter
  • 6. Listening tools through manual search http://search.twitter.com Track names, key words, phrases in Twitter Track people on Twitter by name or category
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.  
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Contact Laura Short University Relations Specialist [email_address] http://twitter.com/laurashort http://digg.com/users/shortdigs/history http://www.linkedin.com/in/laurashort