How HSN home furnishings brand Ballard Designs rewarded fans and tracked returns.

1. Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
HOW ONLINE FURNITURE COMPANY USED
SHOUTLET TO DRIVE OVER $400,000 IN SALES
BALLARD DESIGNS REWARDS LOYAL FANS AND TRACKS SOCIAL SALES
GOAL
DRIVE SALES AND TRACK TRAFFIC FROM SOCIAL MEDIA
HSN home furnishings brand, Ballard Designs, looked to reward their loyal fans
and track the sales associated with the campaign to assign a social ROI. They
also aimed to gather new customer data and append current data to use for
future marketing efforts.
CAMPAIGN
NIFTY GIFTY GIVEAWAY
Ballard Designs ran a two-part promotional
giveaway. The first part offered all Facebook
fans a 20% discount coupon once they reached
80,000 likes. The second part included the
chance to win $2,500, $600, or $100 in Ballard
Bucks upon completing the sweepstakes entry
form. To promote the contest, Ballard scheduled
Facebook posts leading to the entry page.
In addition, when a fan completed the
sweepstakes form, they were prompted to
share the contest with social share buttons.

2. Shoutlet, Inc. 2014 • v14.01 shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet
With Shoutlet, we created a
social promotion that drove over
$400,000 in revenue in just 5 days,
and collected over 31,000 new
contacts for our customer database
for future sales opportunities.
James Pope
Director of Brand Marketing
and Retail
Ballard Designs
HOW SHOUTLET HELPED
Ballard Designs worked strategically with their
Account Director to create the campaign plan and
execute the social promotion. Shoutlet Canvas
allowed the team to design a customized promotion
page with custom fields that automatically funnel
the customer data into their Shoutlet Profiles.
Canvas also empowered the team to create the
Thank You page encouraging fans to share with
their friends. Social Analytics and Contest Analytics
showed the team their entries, network growth, and
link tracking results for quick campaign reporting.
RESULTS
Ballard’s Nifty Gifty Giveaway was a huge success for the company. Through coupon redemption,
the Ballard team attributed a vast increase in sales to this social promotion. Over 850 fans
redeemed the 20% coupon, grossing over $400,000 for the company.
Another measurable increase included social data. Not only did the social contest grow Ballard’s
Facebook fan count by 72%, the company also collected thousands of new names and email
addresses for its e-marketing database. Because Ballard is an online vendor, collecting data to
support promotional efforts is vital to their success.
ABOUT SHOUTLET, INC.
Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that
enables marketers to publish, engage, and measure social marketing campaigns and activities
on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its
industry-leading, enterprise class functionality includes tools for social CRM, creative design,
social listening, ads, workflow management, contest design and execution, and top-notch
analytics for easy integration with the industry’s leading web analytics tools from Google
Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives
customers the control and flexibility they want and need, and is rooted in a strategic partnership
that provides the necessary resources and counsel to execute successful social campaigns.
72% INCREASE
IN FACEBOOK FANS
$471 AVERAGE
ORDER PURCHASE
OVER $400,000
IN SALES IN 5 DAYS
OVER 31,000
CONTACTS ADDED TO
CUSTOMER DATABASE