This document presents the results of a survey about people's awareness and opinions of Pepsi's new logo. Some key findings include: - 84% of respondents noticed the change in Pepsi's logo. 64% liked the new logo, while 56% found it refreshing. - Most respondents want to know more about the design factors behind the new logo. However, most do not want further changes to the logo. - The survey concluded that people are generally aware of the logo change but many did not notice differences between logos for Pepsi, Diet Pepsi, and Pepsi Max. Most respondents liked the new logo and were interested in its design.

1. AMITY UNIVERSITY
---------UTTAR PRADESH----------
AMITY SCHOOL OF FINE ARTS
A Project on
PEPSI GLOBE – NEW LOGO
2013-2014
SUBMITTED TO: SUBMITTED BY:
Mrs. PREETHI YADAV G. SHRI SRUTHII
ASST. PROFESSOR M.F.A (APPLIED ARTS)
ASFA 2ND SEM
A2528313016

2. DECLARATION
I am G. Shri Sruthii, student of M.F.A, 1st semester from the Dept. of
Fine Arts with specialization in Applied Art, have completed the present
study under the supervision of my subject teacher Mrs PREETHI YADAV
(Asst. Prof), Dept. of Fine Arts, Amity University, Noida (U.P).
I hereby declare that, this report has not been published in any form or
any other examination purpose. I also admit that the above information
is up to the best of my knowledge.
Date:
Place:
Yours sincerely,
(G. SHRI SRUTHII)

3. INDEX
INTRODUCTION
PEPSI
HISTORY OF PEPSI LOGO
OBJECTIVE OF THE STUDY
METHEDOLOGY OF THE STUDY
SURVEY QUESSIONNAIRE
SURVEY FINDINGS AND RESULTS
CONCLUSION

4. INTRODUCTION
PEPSI a soft drink that is being consumed by many people in India and
all over the world. It’s considered as one of the top rated soft drink
among people of various age groups. It’s being purchased by people for
various reasons such like for celebrations, partying, daily consumption
with food, etc. Its logo and packaging has got a new shape recently.
Many people have noticed about it but there are even many other who
has no idea or clue about it. This report is to find out about the
awareness among people about the new logo of Pepsi.
PEPSI
Pepsi (stylized in lowercase as Pepsi, formerly stylized in uppercase
as PEPSI) is a carbonated soft drink that is produced and manufactured
by PepsiCo. Created and developed in 1893 and introduced as Brad's
Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi
in 1961

5. HISTORY OF PEPSI LOGO’S
The logo of the Pepsi-Cola company is one that is known in households
throughout the world. Its distinctive red, white and blue colours can be
found in nearly every gas station, grocery store and restaurant out there.
The logo, however, has gone through many changes over the years.
This article will explain where it started and how it changed over the
years to become the logo that everyone knows to this day.
Small Beginnings
Pepsi was originally created and marketed by Caleb Bradham in 1898.
The drink, which he created in his own house, was sold under the name
“Brad’s Drink.” He then, seeking a broader audience, changed the name
to Pepsi-Cola. He did this to identify with two important ingredients in the
drink, mainly Pepsin(a digestive enzyme) and kola nuts. As his drink
became ever more popular, Caleb moved his production facility out of
his house into a rented warehouse. There, in order to make a name for
himself, he came up with the first Pepsi Logo which is found above.
Then, in 1905 and 1906, Pepsi’s logo was redesigned to be more
identifiable to the customer base. The logo created in 1906, shown

6. above, lasted the company until 1940. Then, in 1940, the CEO of Pepsi
had the idea to create a logo on the bottle cap. This started a tradition
that lasted for decades.
World War II and on
Pepsi-Cola, seeking to show support for the United States and capitalize
on patriotic feelings, introduced the iconic red, white and blue colours
onto their products. This logo became wildly popular and, to this day, the
colour scheme is the same. Then, in 1973, Pepsi introduced the “boxed-
in” Pepsi logo. Pepsi then experimented with several different colour
schemes throughout the 1990’s. The Pepsi Globe, the official term for
the round Pepsi logo, started getting greater and greater emphasis
within the logos during this time. Then, in 2003, Pepsi did away with their
script entirely and focused solely on the globe.
Current
The current Pepsi logo, which is found above, shows how Pepsi is trying
to draw in new customers by using imagery to denote freshness. Notice
the condensation and ice on the Pepsi Globe. This logo, far more than
the others, is seeking to draw in new customers by giving an impression
of refreshment. This goes along well with their latest slogan of “Pepsi,
refresh your world.”

7. OBJECTIVE OF THE STUDY
The main objective of this study is to,
01.Find the awareness among the people about the new Pepsi Logo.
02.Find the likings on people about the new Pepsi logo.
03.Know whether the people are interested in knowing about the
design factors of the new Pepsi logo.
METHEDOLOGY OF THE STUDY
This project is based on both primary and secondary sources. In the
primary survey, target sample was expected to be 20 to 25 respondents
belonging to same age group of college students. Questionnaire is built
in such a way that it covers the required information in an interesting and
simple manner. Depending upon the social classification of the society,
survey has been conducted using face to face communication. Tools
have been used for the same as well as for drawing conclusion.

8. SURVEY QUESSIONNAIRE
NAME :
GENDER :
AGE :
OCCUPATION :
MARITAL STATUS :
ADDRESS :
01. Do you like soft drinks?
(a)Yes (b) No
02. Which is your favourite drink of Pepsi?
(a)Pepsi (b) Diet Pepsi (c) Pepsi Max
03. For what reasons do you buy Pepsi?
(a)Partying (b) Energy drinking
(c)With regular food (d) Others
04. How often do you buy Pepsi?
(a)Daily (b) Weekly once
(c)Monthly once (d) Very rarely
05. Did you notice the new logo on Pepsi?
(a)Yes (b) No
06. Did you like the new logo?
(a)Yes (b) No

9. 07. Do you find the new logo refreshing?
(a)Yes (b) No
08. Have you ever found the difference in the logo present in Pepsi, Diet
Pepsi and Pepsi Max?
(a)Yes (b) No
09. How did you come to know about the change in the logo of Pepsi?
(a) Television Ad (b) On Straight Purchase
(c) Internet (d) By friend (e) Others
10. Did you discuss about the new Pepsi logo with your friends / family?
(a) Yes (b) No
11. Do you find any link between the new Pepsi logo and Smiley Faces?
Yes Maybe Yes Neutral Maybe No No
O OOOO
12. Does the logo resemble like something else? (Like: The belly coming out
of a blue jean/ A box is being opened/ Obama Logo, etc.).
(a) Yes (b) No
13. Do you like to know about the Design factors on Pepsi’s new logo?
(a) Yes (b) No
14. Do you want the logo to be changed again?
(a) Yes (b) No
15. Any suggestion on Pepsi’s new logo?
(a) Yes (b) No
Thank You!!

10. SURVEY FINDINGS AND ANALYSIS
01. Do you like soft drinks?
(a)Yes (b) No
RESULT:
As from the survey conducted, 80% of them like soft drinks and 20% of them
doesn’t like or prefer soft drinks.
02. Which is your favourite drink of Pepsi?
(a)Pepsi (b) Diet Pepsi (c) Pepsi Max
RESULT:
As from the survey conducted, maximum number of people prefer Pepsi and
some percentage of them prefer diet Pepsi. Pepsi Max is not preferred by
anyone.
20
5
LIKE
yes no
20, 80%
5, 20%
FAVOURITE
PEPSI DIET PEPSI

11. 03. For what reasons do you buy Pepsi?
(a)Partying (b) Energy drinking
(c)With regular food (d) Others
RESULT:
As per the survey conducted, the reason for people purchasing Pepsi grows
down from firstly partying, secondly with regular foods and other purposes
and few people get it for energy drinking.
04. How often do you buy Pepsi?
(a)Daily (b) Weekly once
(c)Monthly once (d) Very rarely
RESULT:
As per the survey conducted, 46% of people purchase Pepsi very rarely. 16
% of people buy Pepsi either monthly once or daily. Remaining people buy
Pepsi weekly once.
0
5
10
15
PARTYING ENERGY
DRINKING
WITH
REGULAR
FOOD
OTHERS
REASON
0 5 10 15
DAILY
WEEKLY ONCE
MONTHLY ONCE
VERY RARELY
BUY PEPSI

12. 05. Did you notice the new logo on Pepsi?
(a)Yes (b) No
RESULT:
As per the survey conducted, 84% of the people have noticed the change in
the logo.
06. Did you like the new logo?
(a)Yes (b) No
RESULT:
As per the survey conducted, 64% of the people liked the logo but remaining
36% of them didn’t like the logo.
0
5
10
15
20
25
YES NO
NOTICE
Sales
yes no

13. 07. Do you find the new logo refreshing?
(a)Yes (b) No
RESULT:
As per the survey conducted, 56% of them said that the logo was refreshing
whereas 44% of them said that it was not refreshing.
08. Have you ever found the difference in the logo present in Pepsi, Diet
Pepsi and Pepsi Max?
(a)Yes (b) No
RESULT:
As per the survey conducted, only 36% of them had noticed the difference
present in the logo in different Pepsi bottles.
Column1
Column2
0
5
10
15
YES NO
REFRESHING
Sales
YES NO

14. 09. How did you come to know about the change in the logo of Pepsi?
(a) Television Ad (b) On Straight Purchase
(c) Internet (d) By friend (e) Others
RESULT:
As per the conducted, maximum number of people identified the change in
Logo of Pepsi on straight purchase themselves.
10. Did you discuss about the new Pepsi logo with your friends / family?
(a) Yes (b) No
RESULT:
As per the survey conducted, 56% of people had discussed about the logo to
their friends and family.
0 5 10 15 20
TELEVISION AD
INTERNET
Chart Title
Series 1 Series 2 Series 3 Series 4
DISCUSS
YES NO

15. 11. Do you find any link between the new Pepsi logo and Smiley Faces?
Yes Maybe Yes Neutral Maybe No No
O OOOO
RESULT:
As per the survey conducted, majority of people said that they didn’t find any
link between the Logo and Smiling Faces.
12. Does the logo resemble like something else? (Like: The belly coming out
of a blue jean/ A box is being opened/ Obama Logo, etc.).
(a) Yes (b) No
RESULT:
As per the survey conducted 32% of the people said that the logo resembled
like something as if a belly coming out of a blue jean, a box is being opened,
etc.
0
1
2
3
4
5
6
7
8
YES MAY BE
YES
NEUTRAL MAY BE
NO
NO
RESEMBLE ANYTHING ELSE
YES NO

16. 13. Do you like to know about the Design factors on Pepsi’s new logo?
(a) Yes (b) No
RESULT:
As per the survey conducted, 68% of them are willing to know about the
design factor of the new Pepsi logo.
14. Do you want the logo to be changed again?
(a) Yes (b) No
RESULT:
As per the survey conducted, majority of them doesn’t want the logo to be
changed. They liked the present logo.
0
5
10
15
20
17
8
DESIGN FACTOR
CHANGE
YES NO

17. 15. Any suggestion on Pepsi’s new logo?
(a) Yes (b) No
RESULT:
As per the survey conducted, only 2 people out of 25 had suggestion for
new logo saying, that logo could be of some other different bright colours
and it could have also been something different.
CONCLUSION
From the survey conducted the following conclusions are drawn,
01.Majority of the people have noticed about the change in the Pepsi
Logo. But most of them hadn’t noticed about the difference
between the logo present in the Pepsi, Pepsi Max and Diet Pepsi.
02.Almost 60% of the people liked the Logo and 50 % of them found
the Logo refreshing.
03.70% of them are willing to know about the facts being the Pepsi
Logo Design.
SUGGESTION
YES NO