Authors: NKFUST IMBA students Oliver, Naix, Panny, Felicia, Sophia, Nicole, Xanthe

1. Electronic Commerce Term Project Oliver 9821810 Naix 9821813 Panny 9928104 Felicia 9921806 Sophia 9921809 Nicole 9921811 Xanthe 9921810 2011/6/24 1

4. IMBA Specialty

6. All courses are taught in English. Half of the students are from international continent, combined with local studentsable to share culture and perspectives together，integrate with international case analysis.

7. Practical-oriented

9. Modularized Lesson

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13. IMBA program subordinate under college of management, the program is able to make good use of other department’s resource.

14. We have small sized class, makes good interaction.

15. 94% Faculty members of NKFUST is with Ph.D degree, rated top 10 in the country.

16. NKFUST ranked No.2 of university of technology , ranked No.9 of national university.

17. Fully-equipped hardware facility.

18. High percentage of international students (1/3)

19. Practical-oriented courses

20. 6 sister schools, 3 among which we signed dual degree.SWOT Analysis

21. WEAKNESS Compared with IMBA program of other school we are young and infant, the name is not so well known and prestigious, the focus for us is still at promoting and marketing. Geographic location and region of living functioning are weak. SWOT Analysis

22. OPPORTUNITIES Formed cooperative alliance with 7 other campus in Kaohsiung area to share resources of faculty and facilities. In accordance to demand of business community, we focus on practical other than academic to better engage with society. SWOT Analysis

23. THREATS Percentage of international students are high, but lost advantage in compete of quantity. Education made international with the tide of network, increased the diversity of student choice, university becomes rival competitors in recruit SWOT Analysis