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Brand it like
Santa
Generous, joyous,
white-bearded man,
Who’s Santa?
wearing a red coat with white collar and cuffs, white-cuffed red trousers,
leather belt and boots who carries a bag full of gifts for children
Bliss
Spiritual Crisis
Ethical Crisis
Mid-Life Crisis
Santa
God
Socialism
AGE
BELIEF
Brand it like Santa
Brand it like Santa
The jolly fat man with the white beard
who hails from the north is a
really strong brand.
Albus
Dumbledore
BEARDINESS
FATINESS
Che
Guevara
1976
Elvis
Presley
1956
Henry
VIII
Hagrid
Santa
Kylie
Minogue
Abraham
Lincoln
You will always find him sporting the
same look, no matter when or where
you see him
Even in the southern hemisphere
where most people are wearing
sandals and shorts in December,
Santa can be found in his standard
red suit, floppy hat and black boots
In his limited period, Santa’s image is
more visible than the red image of the
world's strongest brand.
The most valuable brand of 2013
was valued earlier at $87.3 bn.
Brand Santa is worth $1.6 tn
One Trillion is
One thousand times One Billion
1,000,000,000
1,000,000,000,000
His mighty economics rivals
that of many nations.
Did You Know: ‘Santa’ is the industry
standard for child centric gift solutions?
So maybe Santa IS the
world's strongest brand.
Maybe we should take some
branding tips
from the man in the red suit
Prepare well
Stand out
Be consistent
Create a connection
Be adventurous
Tell your stories
Have others tell it too
Be joyous and share
Most importantly, do
something noble
Santa is the model of
brand that we all can
strive to be
Learn how to uncover
your brand’s unique
promise of value
Learn how to uncover
your brand’s unique
promise of valueClick here
The internationally recognized
mailing address for jolly old St. Nick:
Santa Claus
North Pole
Canada
H0H 0H0
RBUNIZEBuild a brand for Yourself @
Connect -
MERRY
CHRISTMAS

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Brand it like Santa