This article gives us insights on the various means of Digital marketing the statistics and the different benefits of their uses.

1. SMS Marketing
SMS marketing is the newest form of advertising used by companies to brand and promote
their products and services to existing or potential customers via mobile phone. SMS has
become an effective alternative to traditional sources of advertising due to the high level of
mobile phone ownership in India.
SMS marketing has higher conversion rates than conventional media such as TV, Radio
and print
1 in 3 Urban Indian acts in some manner over the SMS by forwarding or enquiring about
it
25% of Indians have participated in some sort of SMS contest
Why Marketing through Bulk SMS Service?
SMS is an effective marketing tool. A lot of businesses are seeing results in the form of
sales conversions from bulk SMS marketing that they have not seen from any other
sources of promotions.Whether you are a large, or small to medium sized business,
sending SMS/text messages or global SMS marketing can greatly benefit by to your
customers in India and abroad. Bulk SMS is a cheap mode of mass communication
SMS Solutions
Our SMS gateway API and sophisticated text message marketing software guarantee
you not only the cheap SMS rates but also the “real” benefits of SMS mobile marketing.
Counted among the best SMS marketing companies in India and the trusted SMS
reseller in Bangalore, India we make sure the right information reaches the right people
at the right time.

2. Choose Valueleaf For Bulk SMS Services
Our powerful bulk SMS messaging solutions are suitable for businesses from all
industries and any size. Whether it be a SME, corporate company, government
department, educational institutions or non-profit organization our range of solutions
are developed with the needs of all businesses in mind. See Valueleaf Email and SMS
Solutions for Industries.
We understand that SMS marketing needn’t be a text blast with those annoying
promotional SMS. As a bulk text messaging software for mobile marketing company, we
focus on capitalizing on the intimacy of a cell phone to truly tap the potential of SMS
advertising as a means to converse and connect with the customer while offering them
value.
Valueleaf Services is India Pvt. Ltd business operating since 2006. We are DMA and ISO
9001:2008 certified which means that our clients have the greatest possible coverage,
quality and reliability with the services.
Sending cheap bulk SMS can promote your business and help you reach your customers
anywhere, anytime. Fill our quick enquiry form to Contact Valueleaf today and know in
details about our SMS packages.

3. Email Marketing:
Email marketing is an extremely cost-effective way to communicate with prospective and
existing customers. The key objective of email marketing for most businesses is to create
“brand awareness”. Other major benefits of email marketing include new customer acquisition
and customer retention.
Quick Email Marketing Statistics
An average Indian marketer allots 6% of the total marketing budget to email marketing
An average of two out of every three brands undertake email marketing
71% of businesses plan email campaigns on a weekly, monthly and quarterly basis
Advantages of Email Marketing
Targeted email marketing campaign allows for quick and easy connection with clients. Targeted
email marketing has definite advantages over other traditional forms of marketing such as
sending direct postal mails or telesales. The major benefits of email marketing include:
1. Generate Repeat Sales
Getting new customers is hard work – it’s also really expensive.In fact, it can be up to eight to
ten times more expensive to acquire a new customer than to sell to an existing one. To acquire
new customers, you have to factor in the cost of advertising, educating and selling to them.
Keeping in touch with customers on a regular basis via sending e-mail allows you to generate
repeat sales which can be up to four times more profitable than the initial purchase. A good
email marketing campaign will increase the frequency of repeat purchases from your existing
customers.

4. 2. Up-sell and Cross-sell
When appropriate, online email campaigns provide a great opportunity for you to up-sell and
cross-sell your products and services. For e.g. if you run a website that sells tennis gear,
someone purchasing a new tennis racket might also be interested in tennis balls and other
accessories.
By using our email marketing services, it’s easy to create a series of email messages (called
‘Auto-Responders’) that will automatically follow-up with offers on tennis balls, tennis shoes,
tennis clothes and so on. This basic technique by itself can easily add an extra 30% to your
average order value and is used by almost all major companies online.
3. Drive Offline Purchases
Surprisingly, email marketing is often a catalyst for web users to go and make a purchase
offline. As per a survey, 59% of email users said that they have made a purchase offline after
receiving an email promotion. Sometimes a user will find something they want online but they
need it straight away and can’t afford to wait for delivery. Other times, the product might need
to be demonstrated (like a treadmill) and they want to see, touch and feel the item.
If you run a conventional offline business you can use email marketing to drive foot traffic
through your door.
4. Cost-Effective Marketing
Email marketing is a lot cheaper marketing channel as against sending direct mails to clients.
This is not to say its free email marketing. But rather, email marketing is cost-effective because
of its mass reach through mailing groups, easy and accurate tracking, and chiefly because email
improves ROI.

5. 5. Email Marketing ROI
The end game in mind for every marketer anywhere in the world is the ROI. DMA has
constantly stated highest ROI on email marketing. Email marketing is a winner here because of
its ability to use reporting data to precisely track and measure results.
Unlike traditional direct mails, the effectiveness of online email marketing can be calculated on
categories such Inbox Deliverability, conversion or sales and open rates.
It doesn’t matter what type of business or industry you’re in, email marketing can have a
positive impact on your sales in more ways than one. Valueleaf offers the best email marketing
solutions in India. To reap the benefits of email marketing for your business Contact Valueleaf
Today.
Phone: 080 4359 5960
Email: contactus@valueleaf.com
Website: http://www.valueleaf.com