The Role of Social media networking in the businesses

1. Role of Social Media Networking: In Businesses By Shyam Bir Sharma SMS Solution Consultant SMS Country shyamsharma500@gmail.com

2. Learning objectives Introduction to Social Media Networking Benefits of Social Media Marketing How the Marketers are Taking Advantage of Social Networking Sites Objectives of the study Data analyses

3. Introduction to Social Media Networking Social Media Marketing can be defined as an engagement with online communities to generate exposure, opportunity and sales. It’s the online conversation among customers, investors, employees, fans and critics. It is a part of Viral Marketing. The Social Media model enables a number of things:  Informing  Persuading  Involving  Demonstrating  Reminding

4. Benefits of Social Media Networking Customer engagement Higher search engine rankings / presence Higher traffic to the site Assistance in brand building Low cost high returns medium Complements other marketing activities

5. How the Marketers are Taking Advantage of Social Networking Sites For Marketing a Product Launching a new product Using the Network for Market research Establishing and enhancing the brand image Advertisement and Sales Promotion Improving Loyalty

6. Objectives of the study To know the benefits of Social Media Networking the Businesses To measure the awareness of Social Media Networking in the Indian Businesses To determine why the business are participating in the social media networking. Which Social Networking websites are used by the businesses to market their selves. To know the challenges, the marketers are facing about Social Media Networking. How 160 by 2 can use SMN tools to expand its business

7. Social Media Networking for 160by2 The Five Essential Elements of Effective Social Media Marketing Step 1 1. Define your Goals 2. Create Social Media marketing strategy 3. Establish core Social Media foundation 4. Establish/revisit business blog 5. Maintain profiles on selected tools

8. Cont… STEP 2: Create Social Media Marketing Strategy: • What’s your overall marketing goal? • How will SM integrate with existing marketing strategy? • How much time can be devoted to SMM? • Who is the person(s) to participate? • Research where target audience hangs out. • Do you have a Content Strategy to integrate? What are best practices to apply?

9. . STEP 3: Establish core Social Media foundation 1. Create profile on Twitter 2. Create profile on Facebook 3. Create profile on LinkedIn 4. Create profile on “others” as per strategy STEP 4: Your Business Needs a Blog: • Have a blog presence • Content-marketing platform to start building a body o published work on the web • Content is keyword rich and very focused on the niche • Drive all traffic to blog as the Hub of Communication • Twitter is like a stream and the blog is like the destination or the ocean where the river lets out. • People go to blog; learn more about you, leave comments

10. . STEP 5: Maintenance • Assign Social Media Marketing role to a specific person in your company (e.g.communications officer) • Outsource this aspect of marketing to specialists • Have a daily, weekly, monthly check list • Monitor and Measure

11. Other uses • Connect, build rapport; have casual conversations in 140 characters on Twitter • Post content, pictures and videos on Facebook • Establish your expertise with relevant, informative, resourceful articles to Business Group on LinkedIn • Use Business Blog to go deeper; people can learn more about you/company, your beliefs and your values, services

12. State of Social Media Networking in India

13. State of social Media In India Our brands or marketers are in the early stage Changing nature of consumers from passive product or service consumption state to an active participation age of sharing their thoughts/opinions/feedback People are now constantly participating in social media websites There is a great market for social media & businesses Even the biggest of IT houses in India hardly have any substantial presence in the blogosphere. Ex Infosys

14. Users of Social Media Networking Tools

15. Ranks given by respondents to the most effective Social Networking websites

16. The comfortableness felt by the marketers while using Social Networking Websites

17. How long the Marketers are using these Websites

18. Time commitment by the marketers on Social Media Networking websites in a week

19. The use of Social Media networking by the marketers for B2B, B2C and for the both purposes

20. The importance given by the marketers to the social media networking in their businesses.

21. Relevancy in the businesses

22. The benefits of social media marketing for the marketers

23. Impact of Social Media networking on the businesses

24. Social Media networking tools are authentic

25. Thank You