1. Questionnaire Graphs
I gave out the questionnaires to my
media class as I felt that they
would have the knowledge to
answer the questions in the most
helpful way. Also they are our
target audience. Our class is
dominantly male but their feedback
was extremely helpful as my group
is all female and it gave us a male’s
perspective. Our film's genre is
usually aimed at a female audience,
however we feel that the characters
and themes in our film is suitable for both males and females.
Whilst our target market is 12-20 the main demographic is 15-17 and therefore
our film will have a 15 certification and content.
Geek Jock Popular
Girl
Computer
Wiz
Goth Teacher's
pet
Bully
0
2
4
6
8
10
12
Important characters to Include
Amount of people who agreed
Gender
Male
Female
12-14 15-17 18-20 21-23 24-29 30+
0
1
2
3
4
5
6
7
8
Age
How many people

2. The characters that were most popular and the ones that we are going to include
in our film are geek, jock, popular girl and bully. These are all stereotypes
therefore allowing the audience to identify with the characters (uses and
gratification theory). The contrasting characters allow the audience to get
involved and chose a side to be on (binary oppositions). I will incorporate each of
these characters into my work by having all of them working together and each
bringing something different to the team.
This was an open question in which participants were asked what type of
soundtrack they thought would fit best with the genre and story-line of our film.
Pop was the most common style of music so I will keep this in mind when making
my soundtrack. The pop genre is aimed at young adults and the simple, catchy
tunes allow a teenage audience to sing along and feel involved, possibly using this
as a form of escapism (uses and gratification). This style will fit in with the
comedic chick-flick genre of our film as it connotes happiness and enthusiasm
and emphasise our films light-hearted, feel good element.
Soundtrack
Pop
Rock
Teen
Reggae
Upbeat
Indie

3. This was a closed question which asked “what do you think would be important to
include in terms of costume and props?”. We included this question as the costume
and props are an important element in making the narrative as realistic as
possible. Using both books and glasses will allow the teenage target audience to
identify with the characters (uses and gratification).
In this question we
asked people to tick
the two most
important settings
in their opinion. We
will apply this
information to our
work by having the
different scenes
within our opening
sequence set in
these locations.
These settings will
emphasise where
and what period our film is set in and highlight the teenage characters and target
audience.
Costume
Uniform
Non- uniform
Props
Glasses
Books
Classroom
Library
Lockers
Canteen
Staffroom
0 2 4 6 8 10
Important Settings
Number of people who
ticked

4. From this detailed information I can conclude that long shots are the most
important. I will use long shots to show the characters in their normal friendship
groups in which they will take up almost the full frame height to connote that
they are most comfortable in those groups.
I will use extreme close ups when introducing each of the main character's in the
opening sequence. This will draw attention to the character's emotions, creating
empathy and making them more identifiable (uses and gratification).
Wide establishing shots will be used to display the characters in the school
setting. The big school compared to the small students will connote the feeling of
vulnerability and being overwhelmed and the teenage audience will be able to
identify with these feelings (uses and gratification).
Low angle shots will reinstate the idea of being weak and exposed to the
pressures of growing up. This helps to develop the narrative as the character's
have to battle between having a social life and getting good grades and it
connotes that the protagonist's stress is the reason for her irrational, comedic
behavior.
High angle Low angle Long Shot Extreme close up Wide shot
0
1
2
3
4
5
6
In order of 1-5 which camera shots and angles are most
important
1
2
3
4
5

5. Having the titles fade in gradually creates pace and anticipation, keeping the
audience interested and wondering what is going to happen next (enigma code).
This fits in with the narrative as the protagonist is suspicious about her teacher
and making the audience feel the same way as our protagonist allows them to
identify with her (uses and gratification). Overlaying the visuals, rather than
cutting between, makes the text the main focus of the shot as it is still whilst the
background scene moves around it. This indicates chaos, connoting that the
character's will cause a disequilibrium.
Although Mathew Vaugn wasn't voted the most popular director, I like the way
that he used a mixture of cartoon and real life in his film Kick Ass. This reference
to youth contrasts greatly with the violence and mature themes in the narrative
of his film, almost creating comedy out of the disturbing scenes. This fits in with
the narrative of my film as the protagonist's outrageously over-dramatic actions
will entertain the target audience (uses and gratification) and using a cartoon
Titles
Gradually
All at once
Overlaying the
visuals
Cutting between
Favourite Director
Mathew Vaugn (Kiss Ass)
Todd Phillips ( The
Hangover)
Mark Waters (Mean
Girls)
Andy Fickman (She's the
Man)

6. when referencing the horror element of my film will emphasize the comedy
purpose.
Other questions in our questionnaire included“would you like the character's to
directly address the audience?”as a usual convention of this genre is voiceovers
in which the protagonist invites the audience into the narrative and displays her
genuine thoughts and feelings. A benefit of including direct address is that the
audience feel involved in the narrative and therefore find it easier to identify with
the protagonist (uses and gratification). A disadvantage to this technique is that
it breaks the fourth wall, making the character seem less realistic and therefore
the audience cannot make an emotional connection with the character.
Majority wrote “Mean Girl's” in response to the question“What is your favourite
Chick-flick?”. I feel that this film was such a successful answer based on the over
exaggerated stereotypes used in the film and therefore I will ensure that the
groups featured in the narrative of my film will be just as exaggerated. This
allows the teenage target audience to identify with the different characters and
there status on the social hierarchy (uses and gratification).
This information helped me massively in the decision making process. The
feedback from others allowed me to foresee what will work and what our target
audience enjoys to watch.