This is my deck on Who a product manager is. This is been built on the basis on my readings and finding of Product Management with 6 years of experience practicing in mid size and start ups All content are not mine and have been inspired and taken from other posts in the social world.

1. PRODUCT
MANAGEMENT
Who is a Product Manager?

2. Why
are we here?

3. • To build a successful product management team
• Focused efforts towards building great products
• Supporting the company’s cause to move towards being a Product Company
• Building and empowering the team
• Realizing ones potential as a Product Manager
Purpose

4. What
is……?

5. A Product?
Anything that can be offered to
a market for
attention, acquisition, use, or
consumption
that might satisfy a need or want.

6. 6- Level Product Hierarchy
Product need to satisfy a need e.g. feet protection
Product class a family of products having similar
function e.g. all shoes
Product line a group of products with closely
related functions e.g. sports shoes
Product type products within a line having
similar form e.g. basket-ball shoes
Brand a name representing a product or
line e.g. Nike
Item (sku) a unit item e.g. one pair of Nike
basket-ball shoe

7. Product Development Life cycle

8. Product Management?
Market Product
Management
Development
Current & Prospective
Customers
Competition
Analysis
Analyst
Reviews
New Feature/Product
Requirement
New Product
Strategy
New Business
Strategy
New Product Development
& Deployment

9. Product Management?

10. Takes to manage the entire cycle?
Product Manager

11. • The Product Manager is the Product Owner or part of a team of
Product Owners.
• Responsible for shaping/or taking the product vision and turning it into
a winning product.
• The Product Manager owns the product from idea through to launch
and retirement or replacement.
• Articulate the vision across the company.
• Relentlessly drives the vision through all stages to successful
completion.
Does a Product Manager do?

12. Does a Product Manager do?
Collaborates with
development teams:
Run project estimation work
shops
Sprint planning meetings
Explaining sprint goals &
backlog items
Sprint review meeting
Sprint retrospective meetings
Track team velocity
Keep the team updated on
commercial activities

13. Does a Product Manager do?
• Bridges the gap between the
customer needs and the
product development process.
• Alignment of all functions
around the product vision.
• Bridges the gap between
business and technical teams.

14. Does a Product Manager do?

15. In other words

16. Time Activity
11.00 to 12.00 Reviewing & grooming the product backlog.
12.00 to 1.00 Attend daily scrum meeting (s) - follow up by clarifying any
queries – interim review /testing of any completed items
02.00 to 05.00 Creating user-stories & product requirements for a future
sprint
04.00 to 05.00 Meet with marketing and sales to discuss release plans and
future functionality .
05.00 to 06.00 Discussion & review of roadmap/requirements with Manager
06.30 to 07.00 Study the technology space for innovation
07.00 to 08.00 Discuss with customers account teams & customers on
products & functionalities
Does a day of a Product Manager
look like?

17. Product Road-mapping
Requirements Management
Release Planning
Scrum
Theme
Identification
Pre- Planning Planning
Daily Stand-
ups
Sizing backlog Defining Sprint Goals
Shaping-up backlog items
Requirements
gathering
Brain
storming
Translating
strategy/vision
Communicatio
n
Release notes
Release Plan
Backlog &
PRD
Roadmap &
MRD
Sprint
X + 8
Sprint
X + 5
Sprint
X
Sprint
X +
10
Vision doc &
Innovation
Backlog
Vision
Market
research
Idea
Generation
Sprint
X +
15
Does the Product Management frame work
look like?

18. Product Management Process