Godrej Rural Project

Godrej Consumer Product Limited “Rural Market Strategy” Guided by: Presented by: Mr. N.H. Mullick Siddharth Shanker Sharma ISMC 2006-08 Project

Indian Rural Market ,[object Object],[object Object],[object Object],[object Object]

Indian Rural Market ,[object Object],[object Object]

Why Indian Rural Market is growing? ,[object Object],[object Object]

Barriers of Growth in Rural Market ,[object Object],[object Object],[object Object],[object Object],[object Object]

What should keep in mind to get success in Rural market? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why companies are focusing towards rural market ,[object Object],[object Object],[object Object],[object Object]

Introduction to Godrej Consumer Product Ltd. ,[object Object],[object Object]

GCPL Product Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GCPL Product Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Godrej No.1 Soap ,[object Object],[object Object],[object Object],[object Object]

Godrej Rural Marketing Strategy (Godrej No. 1 Soap) ,[object Object]

Godrej Rural Marketing Strategy (Godrej No. 1 Soap) ,[object Object],[object Object]

Consumer behavior of rural customers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Value for Money product ,[object Object],[object Object],[object Object],[object Object]

Godrej No. 1 Soap Godrej No.1 soap is available in the following variants Sandal, Jasmine, Natural, Rose, Ayurvedic and Lavender.

Godrej No. Talc ,[object Object],[object Object],[object Object]

Godrej No. 1 Shampoo Godrej No.1 presents, for the first time in India, Aloe-Almond combination in a Shampoo. It was presented keeping in mind the rural areas so the pricing was according to it.

Pricing Differentiation Strategy

Godrej No. 1 Soap *Quantity 4 piece (buy one get 1 free offer) 45 27 Papaya Lotus 42 27 Lavender 42 27 Ayurvedic 45 27 Rose 45 27 Natural 42 27 Jasmine 45 27 Sandal Price 125gms* Price 75gms* Soap variety

Godrej No. 1Talc ,[object Object],Godrej No. 1Talc 0.50Rs. - 3.5 ml. 1Rs. - 7 ml. - 25Rs. 100 ml. Sachet Bottle Quantity Type

Distribution Strategy ,[object Object],[object Object],[object Object]

Distribution Strategy ,[object Object],[object Object]

Distribution and Supply Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Increased penetration Project Sampark Retail thrust

How did they beat the competition? ,[object Object],[object Object],[object Object],[object Object]

Competitive Edge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional tools used by GCPL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotional Strategy ,[object Object],[object Object],[object Object]

Promotional Strategy ,[object Object]

Promotional strategy ,[object Object],[object Object],[object Object]

Promotional strategy ,[object Object],[object Object]

Godrej Rural Project

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