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Mapme
- 2. This is mapme CIID 27.02.09
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- 12. This is mapme mapme is a framework for a corporate service which provides their employees with personalized information about daily travel habits, patterns and transforming an everyday routine into a conscious choice. service for corporations and organizations a cultivate travel awareness b personalized maps and routes c encourage community building d sort according to priorities e cost time health footprint CIID 27.02.09
- 13. The people CIID 27.02.09
- 14. The people Sandra Johanson female 31, furniture designer actual trip: n av o h e m k rd m or al No Ho W M mapme suggestion: rt po o e m rre k m or al No Ho W M user’s feedback: “this experience felt really good!” strong link to DSB-service no bike in CPH full con dence in DSB personal bike break routine tracking transportation CIID 27.02.09
- 15. The people Elisabeth Kiss female 26, fashion designer actual trip: e k m or Ho W mapme suggestion: e k m or Ho W scenic user’s feedback: “i’d love to bike in green areas, and i got to see the park in a new light” high personalization fast transport times not 100% con dent with DSB break routine competitive no tracking CIID 27.02.09
- 16. The people Theiis Skanstorm male 30, insurance salesman actual trip: e k m or Ho W mapme suggestion: e nd vn ha lu e k m ov rd or Ho No Sk W user’s feedback: “taking the bike pepped me up” “i really like the feedback report” “i want to see DSB fronting this” “i never feel the transition in the car” CIID 27.02.09
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- 19. Mapme functionality commuting to work back and forth is a major contribution to increased stress levels, boredom, monetary strain and not to mention impact on the environment. generate routes for people based on their needs a personal choice of involvement b personalised feedback c impact of personal actions d powerful HR tool e CIID 27.02.09
- 27. Why DSB? “I would really enjoy seeing DSB fronting a service like this” (Theiis, 30) sheer size of DSB a it’s about the company, the people b it’s about how people move c The Climate Change Conference d a service framework developed e and fueled by DSB for other companies to adopt CIID 27.02.09