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   CUSTOMER RELATIONSHIP MANAGEMENTpresentationWITHCORPORATE ANALYSISonspicejet airlines
By:- SIDDHARTH PANDEY  IIPM DELHI SS-09-11 MOBILE:- 09999248314
INTRODUCTION TO SPICEJET BY SIDDHARTH PANDEY
COMPANY’s  aim  “To become India’s most preferred low cost airline, by providing the lowest air fares and the highest consumer value to the price sensitive consumers of the country.”
COMPANY’s  mission  “to ensure that flying is no longer confined to CEOs and business travelers, but affordable to everyone”
Market Share
FOR THE CUSTOMER, BY THE CUSTOMER
CUSTOMER SERVICES Personal valet at airport Personal and exclusive lounges Refreshments and music Three course meal Baggage assistance Award wining web portal
CUSTOMERS REVIEWS   Survey conducted on 30 people The research was divided on 4 major issues: ,[object Object]
 Airline Punctuality
 Responds Of Air-Flight attendants
 Overall experience,[object Object]
INTERESTING CUSTOMER COMENT’S:- ADEQUATELY PRICED “INSIDE TEMPRATURE MORE THAN OUTSIDE” “PATHETIC CANCELLATION” “YOU GET WHAT YOU PAY” SEAT PITCH VERY TIGHT “AIRLINES FROM HELL” LOVE SPICE FOR LIFE “JUVENILE CHECK IN RULES” “SPICELATE AIRLINES” FIRST FLIGHT MADE DELIGHTFUL.
Awards and recognitions
SpiceJet.com wins Best Website Award New Delhi, February 1, 2010 SpiceJet won this award for:- Its booking portal's user friendly interface, Relevant local content and transparent display of price.  Enabling SpiceJet consumers to make informed choices with ease. The award was given on January 28 at the recently concluded ‘World Low Cost Airlines Asia Pacific Conference' at Singapore, by Dale Lawrence, Director, Corporate Communications, Pacific Asia Travel Association (PATA).
MODEL OF INFLIGHT CUSTOMER EXPERIENCE
Model based on these steps:- Flying experience –  Airport baggage services - Arrival service - Cabin crew - Check-in process - In-Cabin Experience - General approach to customers - Call center experience - Complaint handling -
MARKET SURVEY BY SAKET SINGH
BASE OF QUESTIONNAIRE ,[object Object]
Age group – 21 and above
Occupation – Passengers
Place- IGI, domestic airport
Selection- Random,[object Object]
OVERALL SERVICE PROVIDED BY FA
DURATION OF BOARDING & BAGGAAGE HANDLING
DID FLIGHT TAKE OFF AS SCHEDULED?
QUALITY OF IN-FLIGHT MEAL
ATTITUDE OF FLIGHT ATTENDANTS
AVAILABILITY OF SERVICES PROVIDED BY FLIGHT ATTENDANTS
TAVELING WITH SPICEJET IN FUTURE
RECOMMENDATION OF SPICEJET

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