The research is conducted on behalf of Vritti i-Media to understand the effectiveness of its audio visual advertising medium at highway food malls of Maharashtra. The study also highlights insights of consumers visiting these food malls

1. Report On:
Audience Measurement and Efficacy Survey at Food Malls on
Pune-Mumbai Express way and Pune-Nasik Highway
Prepared for:
VRITTI SOLUTIONS LIMITED
9, Continental Park,Opp Karve Statue,
Karve Road, Kothrud,
Pune-411038
Prepared by:
GENESIS MANAGEMENT & MARKET RESEARCH (P) LTD
7, Jay Apts., 64/3 Erandawane, Prabhat Road,
Income Tax Lane, Rege Path,
Pune-411 004
October 2011
Page 1 of 30

2. TABLE OF CONTENTS
INTRODUCTION …………………………………………………………………………………….…..3
1. SUMMARY …………………………………………………………………………………………..….4
2. SCOPE OF WORK …………………………………………………………………………….………5
3. METHODOLOGY …………………………………………………………………………………..…6
4. SURVEY FINDINGS
4.1 Classification of Respondents - Age Wise
4.2 Classification of Respondents – Gender Wise
4.3 Classification of Respondents – Education Wise
4.4 Classification of Respondents – Occupation Wise
4.5 Levels of Service
4.6 Mode of Transport
4.6.1 Classification of Cars
4.7 Purpose of Travelling
4.8 Frequency of travelling by Expressway
4.9 Average Time Spent at the Food Mall
4.10 Average Spending at the Food Mall
4.11 View on Expected New Services / Entertainment and Recreation Facilities
4.12 Audio / Video advertisement recall
4.13 Favorite Ad Recall
4.14 Ratings on various parameters
4.15 Passengers sitting inside the bus
5. ANNEXURES – QUESTIONNAIRE……………………………………………………………26-28
6. ANNEXURES – SAMPLE QUESTIONNAIRE………………………………………………29-30
Page 2 of 30

3. INTRODUCTION
__________________________________________________
Genesis Management & Market Research Pvt. Ltd. (Genesis) is a fast growing market
research and consultancy organization based in Pune, India offering wide range of
market research, KPO services & preparation of export marketing and potential plans
for medium and large Indian companies to explore business in developed countries in
the world. Genesis works in the areas like FMCG, Automobile, Durables, Telecom,
Banking & Insurance, IT/ITes, Education, Chemicals, Engineering, etc…
Vritti Solutions Ltd., Pune (Vritti) is a next generation IT Solutions company working
towards fuelling the knowledge based economy by consulting and developing innovative
IT solutions. In order to assess the recall of the Computerized Announcement System
(i.e. Audio Visual Advertisement System) running on various food malls on Pune-
Mumbai Expressway and Pune – Nasik Highway, Vritti felt the need to conduct a
market research covering issues like quality of announcements, audibility of the
advertisements, average time spent, new services required etc. at those food malls.
With this background, Vritti approached Genesis to conduct this research on their
behalf. The survey was successfully carried out in the 4 select food malls on Pune-
Mumbai Expressway and 1 on Pune – Nasik Highway using quantitative method of
survey by face to face interview and observations by our Director during the period of
the survey.
Genesis thus has a pleasure in submitting this report to Vritti. The report is presented
on the basis of survey findings, opinions and views gathered from the
passengers/commuters on the food malls.
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4. 1. SUMMARY
__________________________________________________
• The survey was carried out in select food malls on Pune-Mumbai-Nasik Expressway in
select 5 food malls namely Bikaner, Food Hub, Food Mall, Neeta Volvo and Daulat
Refreshments.
• The survey covered total 527 passengers (100 each minimum) including passengers
traveling by S.T, Asiad, Volvo bus and private cars. Passengers traveling by private /
rented car were reported high (53%) at these food malls except Neeta Volvo outlet.
• In most of the outlets State Bank of India Car Loan and Home loan and Kirti Oil
advertisements were recalled and appreciated by the audience. Both these
advertisements having clarity in message and very simple to understand and the text was
catchy in their minds. The sound quality was also good. Next to that was of Manish
Potdar, astrologer, Vritti i-media and Venkatesh Builders. The sound quality and overall
audibility of Vritti I Media bus announcement was very clear.
• After listening, majority of the passengers mentioned that an awareness is created and
also further expressed a desire to avail these products/services as and when needed.
• Audio – Visual advertisement recall was highest (76%) at Bikaner followed by Food mall
(70%), Food Hub (59%), Daulat (52%) and Neeta Volv0 (50%).
• Most of the outlets except Neeta Volvo, should introduce facilities like ATM, internet
café, video games, children play park. AC restaurant may also be opened at Bikaner
which is patronized by more upward middle class car owners. The response for other
services like health SPA, saloon, beauty parlor was lukewarm.
• The cleanliness in general was satisfactory but toilets need to be more hygienic and clean
and they need to be maintained more often. Amongst all Bikaner toilets were reported to
be well maintained in hygienic conditions compared to others. Overall there is a need for
improvement in this area at most of the outlets as reported by the passengers.
• Daulat outlet need to take some steps to attract and invite more car and bus traffic by
adopting aggressive marketing strategy, advertisement, schemes and outdoor media.
They may also introduce children play park, video games, internet café as they outlet has
enough space for such activities and will also help in attracting more traffic.
• The audibility, visibility and recall of any advertisement or Jingle depend on its quality,
contents, clarity and affiliation with the brand. Some advertisements like State Bank
have got larger recall on account of its clarity in message, audibility etc. While others
could not be recalled to the extent, although the frequency of such advertisements were
almost similar to State Bank of India advertisement.
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5. 2. SCOPE OF WORK
___________________________________________________________
Number of Interviews:
Sr. Name of the outlet Location of the outlet Number of interviews per outlet
No
1. Bikaner Mumbai - Pune Express way 107
2. Food Hub Mumbai - Pune Express way 102
3. Food Mall Mumbai - Pune Express way 104
4. Neeta Volvo Pune – Mumbai Express way 111
5. Daulat Pune – Nasik Express way 103
Total Interviews 527
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6. 3. METHODOLOGY
__________________________________________________
Conduct the pilot
survey to know the
Create the manual probable changes
for research required in
questionnaire
Phase I and/or methodology
FIELD WORK
Preparation of work Carry out face to
plan and training to face interviews to get
the project team unbiased feedback
from customers
Back checking and Analysis of the data
Scrutiny of feedback
forms
Phase II
DATA ANALYSIS
Coding and Data
entry of the collected Report writing
customer feedback
Sample Questionnaire Attached
Presentation of Report
Page 6 of 30

7. 4. SURVEY FINDINGS
__________________________________________________
4.1 Classification of Respondents - Age Wise
Sr. No. Age Groups (yrs) Responses
in %
1 20 to 30 40
2 31 to 40 29
3 41 to 50 15
4 51 to 60 10
5 61 to 80 6
Classification of Respondents - Age Wise
61 and above 6%
51 to 60 10%
Age Gropus
41 to 50 15%
31 to 40 29%
20 to 30 40%
0 10 20 30 40
% Respondents
Base: All outlets - 527 Respondents
An attempt was made to cover all cross sections of age groups of respondents in appropriate
proportions. We have covered such respondents depending on the flow of passengers in various
age groups mentioned above. Age group 20 to 30 constitute major percentage of passengers for
constituted
reasons like work, studies, business, profession and other occupations requiring travel out of the
city by express way.
Page 7 of 30

8. 4.2 Classification of Respondents – Gender Wise
Sr. No. Gender Responses
in %
1 Male 70
2 Female 30
Classification of Respondents - Gender Wise
Female 30%
Gender
Male 70%
0 20 40 60 80
% Respondents
Base: All outlets - 527 Respondents
The percentage of Male passengers is usually higher than Female passengers, which gets
reflected in the sample of respondents covered during the survey. Daulat Refreshments on Pune
– Nasik express way reported very less percentage of female as compared to other outlets on
Pune – Mumbai express way.
4.3 Classification of Respondents – Education Wise
Sr. No. Education Responses
in %
1 Upto Matriculation 22
2 H.S.C 4
3 Graduation 61
4 Post Graduate 10
5 Other 3
Page 8 of 30

9. Classification of Respondents - Education Wise
Other 3%
Post Graduate 10%
Graduation 61%
H.S.C 4%
Upto Matriculation 22%
0 10 20 30 40 50 60 70
% Respondents
Base: All outlets - 527 Respondents
It was observed that highest percentage of respondents were graduate. Young population was
well educated and some of them were pursuing still higher education. This shows education
level is high especially in metro and mini metro cities like Mumbai and Pune.
4.4 Classification of Respondents – Occupation Wise
Sr. No. Occupation Responses
in %
1 Service 47
2 Business 14
3 Profession 7
4 Student 9
5 Housewife 14
6 Engineer 9
Page 9 of 30

10. Classification of Respondents - Occupation Wise
Engineer 9%
Housewife 14%
Student 9%
Profession 7%
Business 14%
Service 47%
0 10 20 30 40 50
% Respondents
Base: All outlets - 527 Respondents
An attempt was made to cover respondents working in various occupations including students,
housewives and retired population in appropriate proportions to obtain their views and opinion
on audio visual advertisement system running on various food malls on Pune-Mumbai-Nasik
system Pune
Expressway. Majority percentage was reported by private sector employees followed by
businessmen traveling for official / personal purpose and holidaying housewives traveling along
with their families. It was also observed that many students travel back home on weekends by
s.
express highway.
4.5 Levels of Service:
Sr. No. Levels Responses
in %
1 Top Management 19
2 Middle level Management 50
3 Lower Management 32
Page 10 of 30

11. Levels of Service
19%
32%
50%
Top Management Middle level Management
Lower Management
Base: Those who mentioned occupation as Service – 225 Respondents
Majority of the passengers who have mentioned their occupation as service reported they belong
to middle level management (50%), Out of the rest 32% were part of Lower management and
19% of Top management.
4.6 Mode of Transport
Sr. No. Mode of Transport Responses
in %
1 S.T / Asiad bus 25
2 Volvo bus 22
3 Car 53
Mode of Transport
25% S.T / Asiad
bus
53% Car
22% Volvo bus
S.T / Asiad bus Volvo bus Car
Page 11 of 30

12. Base: All outlets - 527 Respondents
It was observed that the majority of the respondents halt at select food malls on Mumbai – Pune
expressway or Mumbai – Nasik highway travel by their private cars including hired cars / cabs.
25% of the respondents were traveling from S. T / Asiad buses, followed by 22% respondents
traveling by Volvo buses. Neeta Volvo food mall is exclusively for Neeta Volvo buses and
reported the major share in Volvo bus passengers.
Outlet wise distribution is as follows:
Responses in %
Mode of Bikaner Food Hub Food Mall Neeta Daulat
Transport Volvo
S.T / 14 36 60 0 13
Asiad bus
Volvo bus 2 1 0 90 5
Car 84 63 40 10 82
4.6.1 Classification of Cars
Sr. Classification of cars Responses in
No. %
1 Small cars 46
2 Mid size cars 28
3 SUVs 17
4 Luxury cars 10
Page 12 of 30

13. Classification of cars
10% Luxury cars
17% SUV 46% Small cars
28% Mid size
cars
Small car Mid size car SUV Luxury cars
Base: Respondents traveling by car
46% of the respondents visited select food malls travel by small cars like Santro, I-10, Indica,
I
Omni etc. 28% by mid size cars like Honda city, Fiat Linea, I 20, Swift etc. 17% share was
I-20,
reported by SUVs like Tavera, Scorpio, Mahindra Xylo, Innova etc. 10% respondents were from
higher economical background and they tra
travel by Mercedes, Audi, Lancer etc.
4.7 Purpose of Travelling
Sr. Purpose of Travelling Responses
No. in %
1 Personal 42
2 Official 17
3 Business 6
4 Holidaying Individual / 16
Couple
5 Holidaying Family & Friends 16
6 Other 2
Page 13 of 30

14. Purpose of Travelling
Other 2%
Holidaying Family & Friends 16%
Holidaying Individual / Couple 16%
Business 6%
Official 17%
Personal 42%
0 10 20 30 40 50
% of Respondents
Base: All outlets - 527 Respondents
It was reported that respondents interviewed at these food malls travel from Pune, Mumbai,
Nasik to various destinations including Mahabaleshwar, Bangalore, Alibaug, Kolhapur, Satara,
Junnar, Shirur, Narayangaon, Shirdi etc. use Pune – Mumbai expressway or Nasik Highway.
Their purpose of traveling include personal work, official or business purpose. Percentage of
holidaying individuals, couples, families and friends was also high especially on weekends.
4.8 Frequency of travelling by Expressway
Sr. Frequency of travelling by Responses in
No. Expressway %
1 Weekly 10
2 Fortnightly 13
3 Monthly 25
4 Occasionally 52
Page 14 of 30

15. Frequency of travelling by Expressway
60 52%
50
40
25%
30
20 10% 13%
10
0
Weekly Fortnightly Monthly Occasionally
52% of the respondents interview in food malls reported that they travel by Pune – Mumbai
interviewed
or Pune – Nasik expressway occasionally. Once in 2 – 3 months or so. 25% of the respondents
travel monthly for job, business related reasons or visit their relatives or friends. Respondents
traveling weekly and fortnightly reported 10% and 15% respectively. They were majorly working
g
or studying in either Mumbai or Pune and visit their families on weekends. Few businessmen
were also part of this chunk.
4.9 Average Time Spent at the Food Mall
Sr. Average Time Spent at the Responses
No. Food Mall in %
1 Upto 15 minutes 40
2 15-30 minutes
30 57
3 More than 30 minutes 3
Average Time Spent at the Food Mall
More than 30 minutes 3%
15-30 minutes 57%
Upto 15 minutes 40%
0 10 20 30 40 50 60
% of Respondents
Base: All outlets - 527 Respondent
Page 15 of 30

16. It was observed that on an average respondents spare 15 – 20 minutes at these food malls.
Passengers traveling by S.T / Asiad or Volvo buses get limited time of 15 – 20 minutes for
refreshments at food mall. Comparatively passengers traveling by their private car can spend
more time and expressed their views on various services more clearly. During the time at their
disposal they go out of the bus and consume eatables, snacks, tea, coffee etc. which was not
possible earlier. This has been possible because of the public announcement system of arrival
and departure monitored as confirmed by passengers.
4.10 Average Spending at the Food Mall
Their average spend has gone between Rs.30 to 50 per person which stands to the benefit of
eatery stalls and vendors since they can manage the time at their disposal with the help of
announcements. The announcements help them keep track with their bus departure timing
appropriately.
4.11 View on Expected New Services / Entertainment and Recreation Facilities:
34% of the respondents expressed that they would like to have following new services /
entertainment and recreation facilities being introduced at these food malls. 47% of the
respondents were willing to spend upto 30 minutes and rest 53% upto 1.5 hr. for these activities.
Suggested new services:
• ATM center
• Shopping center (Readymade garments / Shoes etc.)
• AC restaurant
• PCO / STD booth
• Medical store
• Mobile shop
• Mobile charging points
Suggested entertainment and recreation facilities
• Cyber café
• Game parlor
• Children play area
• Garden
• Beauty parlor / Saloon
• Health SPA
Page 16 of 30

17. Out of the rest, 36% were of the opinion that they do not get sufficient time to look for any
additional services while traveling. 29% of the respondents were neutral about new services or
entertainment facilities being introduced at food mall.
ainment
4.12 Audio / Video advertisement recall
recall:
Sr. Audio/Video Responses
No. advertisement recall in %
1 Yes 62
2 No 38
Audio / Video advertisement recall
38% No
62% Yes
Yes No
Base: All outlets
Overall, 62% respondents remember having seen audio / visual advertisements at food mall.
Outletwise distribution is as under:
Page 17 of 30

18. Outletwise Ad Recall
Daulat Refreshments 52%
Neeta Volvo 50%
Food Mall 70%
Food Hub 59%
Bikaner 76%
0 10 20 30 40 50 60 70 80
Bikaner Food Hub Food Mall Neeta Volvo Daulat Refreshments
Audio – Visual advertisement recall was highest (76%) at Bikaner followed by Food mall (70%),
and Food Hub (59%).
4.13 Favorite Ad Recall:
The audibility, visibility and recall of any advertisement or Jingle depend on its quality,
contents, clarity and affiliation with the brand. Some advertisements like State Bank have got
larger recall on account of its clarity in message, audibility etc. While others could not be
recalled to the extent, although the frequency of such advertisements were almost similar to
State Bank of India advertisement.
Page 18 of 30

19. • Bikaner
Bikaner
Others 7%
Vritti i-media 21%
Venkatesh Builders 4%
SBI home loan 38%
SBI car loan 36%
Manish Jyotish 4%
Kirti oil 35%
Bus Announcement 37%
0 10 20 30 40
SBI home loan (38%) was the most recalled advertisement followed by Bus Announcement
(37%), SBI car loan (36%), Kirti oil (35%) and Vritti i media (21%). Venkatesh builder and
i-media
Manish Potdar Jyotish was reported 4% and others (Songs etc.) 7%.
• Food Hub
Food Hub
Others 18%
Vritti i-media 10%
SBI home loan 33%
SBI car loan 58%
Kirti oil 35%
Bus Announcement 22%
0 10 20 30 40 50 60
SBI car loan was most recalled advertisement at Food hub ( %) followed by Kirti Oil (35%),
(58%)
SBI home loan (33%), bus announcement (
%), (22%), Vritti i-media (10%) and others (Songs etc.)
thers
(18%).
Page 19 of 30

20. • Food Mall
Food Mall
Others 14%
Vritti i-media 3%
Venkatesh Builders 15%
SBI car loan 58%
SBI home loan 55%
Kirti oil 15%
Bus Announcement 38%
0 10 20 30 40 50 60
Ad recall was high of SBI car loan and reported 58% followed by SBI home loan (55%) , Bus
% (
announcement (38%), Kirti oil (
, (15%), Venkatesh Builders (15%), Vritti i-media (3%) and others
media
(14%) at Food mall.
• Neeta Volvo
Neeta Volvo
Others 13%
Venkatesh Builders 7%
Vritti 14%
SBI home loan 32%
SBI car loan 41%
Kirti oil 38%
Bus Announcement 50%
0 10 20 30 40 50
Bus announcement was most recalled (50%) at Neeta Volvo followed by SBI car loan (41%),
(
Kirti oil (38%), SBI home loan (
%), (32%), Vritti (14%) and Venkatesh Builders (7%) and others
(13%).
Page 20 of 30

21. • Daulat
Daulat
SBI home loan 37%
SBI car loan 22%
Pride asian builder 3%
Manish jyotish 37%
Kirti oil 25%
Bus Announcement 5%
0 10 20 30 40
Manish Jyotish and SBI home loan were most recalled ad (37%) followed by Kirti oil (25%), SBI
(25%)
car loan (22%), Pride asian builder (3%) and bus announcement (5%).
%),
4.14 Ratings on various parameters:
• Audibility of the advt.
Refused 4 3 11 0
Excellent 0 4 0 23 Bikaner
Food Hub
Very Good 42 22 16 45 60
Food Mall
Good 51 63 62 40 13 Neeta
Daulat
Poor 4 12 7 15 3
0% 20% 40% 60% 80% 100%
Page 21 of 30

22. • Creativity of the advt.
Refused 4 3 11 0
Excellent 9 2 3 0 10 Bikaner
Food Hub
Very Good 17 12 19 15 67
Food Mall
Good 64 70 59 78 23 Neeta
Daulat
Poor 6 13 8 7 0
0% 20% 40% 60% 80% 100%
• Easy Visibility of the advt.
Refused 4 3 11 0
Excellent 5 0 4 2 13 Bikaner
Food Hub
Very Good 31 33 26 40 63
Food Mall
Good 52 47 53 56 20 Neeta
Daulat
Poor 9 17 5 2 3
0% 20% 40% 60% 80% 100%
Page 22 of 30

23. • Frequency of the relay
Refused 4 3 11 0
Excellent 2 010 17 Bikaner
Food Hub
Very Good 36 22 26 27 60
Food Mall
Good 51 55 56 64 23 Neeta
Daulat
Poor 7 20 5 9 0
0% 20% 40% 60% 80% 100%
• Sound quality for clarifyin the message
clarifying
Refused 4 3 11 0
Excellent 6 0 5 0 27 Bikaner
Food Hub
Very Good 36 30 29 29 60
Food Mall
Good 44 48 47 49 13 Neeta
Daulat
Poor 10 18 8 22 0
0% 20% 40% 60% 80% 100%
Page 23 of 30

24. • Clarity in announcements of bus arr
arrival /departure
Refused 4 3 11 0
Excellent 9 0 3 0 17 Bikaner
Food Hub
Very Good 27 27 32 33 60
Food Mall
Good 49 48 49 56 23 Neeta
Daulat
Poor 11 22 5 11 0
0% 20% 40% 60% 80% 100%
• Picture quality and colors used
Refused 4 3 11 0
Excellent 4 2 7 2 30 Bikaner
Food Hub
Very Good 28 25 33 27 60
Food Mall
53 50 42 60 11 Neeta
Good
Daulat
Poor 11 20 7 11 0
0% 20% 40% 60% 80% 100%
Page 24 of 30

25. • Audibility of the bus announcements inside and outside area of the mall
Refused 4 3 11 0
Excellent 7 2 40 47 Bikaner
Food Hub
Very Good 28 17 22 15 50
Food Mall
Good 49 50 53 65 0 Neeta
Daulat
Poor 11 28 10 20 3
0% 20% 40% 60% 80% 100%
4.15 Passengers sitting inside the bus
side bus:
5 to 7 interviews per food mall were conducted of the passengers sitting inside the bus and did
not get down at food malls. Majority of the passengers sitting inside the bus responded that they
did not get down of the bus for fear of bus departing unnoticed. Long distance passengers like
Mumbai – Bangalore or Mumbai – Kagal using Mumbai – Pune expressway responded that they
normally carry luggage with them and they do not get down for fear of theft. They sit in the bus
rry
for security of their luggage. Few passengers were lingering around the bus instead of spending
time at eating area. It was observed that, on an average 10 – 12 passengers return back early for
s
fear of bus departing unnoticed. When asked about the usefulness most of the respondents were
of the opinion that this system is useful to give all the passengers notice of the arrival and
departure of the buses. They have also expressed that they would have used this time for some
expressed
refreshments, snacks etc or they would have done some shopping at the outlets in the food mall.
In general, on Mumbai – Pune expressway most of the passengers get down at food malls as
they carry limited luggage with them and they are aware of the bus system as they travel quite
uggage
frequently by expressway. Overall, number of passengers getting down at food malls has
certainly increased because of public announcement system.
Page 25 of 30

26. Questionnaire for Audience Measurement and Efficacy Survey at Food
Malls on Pune-Mumbai Express way
Name of the Food Mall:___________________ Date of Interview: ______ Sept 2011
A) Passenger Profile:
1. Name: ________________________________________________
2. Age: _________ years Male/Female
3. Education: Upto Matriculation / Graduation / Post Graduate / Others
4. Cell Number: ______________________________
5. Occupation: Service (Top/Middle Mg./Executive)/ Business / Profession
(_______________)/Student / Housewife / Others
6. Coming from : Pune / Mumbai / Others ________ (pl.specify)
7. Going to : Mumbai / Pune / Others ____________ (pl. specify)
9.. Mode of Transport: Bus (ST/Volvo Bus)/ Car Brand _____________ Model
_____________
10. Purpose of Travelling : Personal / Official / Business /
Holidaying (Individual/Couple/Friends/Family) / Others
11. Frequency of travelling by Expressway: Weekly/Fortnightly/Monthly / Occasionally
B) Details of Time Spent at the Food Malls:
1. Average Time Spent at the Food Mall: Upto 15 minutes / 15-30 minutes / More
than 30 minutes
2. How do you spend your this time: Snacks / Shopping / Others ______, if any
3. Would you like to have any new services being introduced here? Yes / No
If yes, pl. specify ______________________________________
4. Would you like some entertainment and recreation facilities being introduced here like
beauty parlours, mini theatre, health spa, hair saloon, video games, internet cafe etc.?
Yes / No
If yes, pl. specify _____________________________________
Page 26 of 30

27. 5. How much time would you like to spend for these activities ? ______ hr/minutes
6. Do you feel that innovative and new products could be made available at the Mall
with various discount offers thereto? Yes / No
7. If yes, what category of products do you recommend for being made available?
a) _______________________b)__________________________ c)
_____________________
8. Would you be willing to buy such products at the food malls? Yes / No
C) Views on Audio/Video Advertisements:
1. Do you remember having seen the audio/video advts at the Mall? Yes / No.
2. Which advertisements do you recall?
1) ___________________________ 2) ______________________ 3)
___________________
2. Do you recall any of the advertisements seen by you ? (show card)
3. Do these advertisements create in buying product/services? Yes / No
4. Did you like any particular advt and if so why?
________________________________
5. How would like to rate the quality of audio/video advts on following parameters
(out of 10)
Sr.No. Attribute Rating (out of
10)
1. Audibility of the advt.
2. Creative of the advt.
3. Easy Visibility of the advt.
4. Frequency of the relay
5. Sound quality for clarify in the message
6. Clarity in announcements of bus arr/dep.
7. Picture quality and colors used
8. Audibility of the bus announcements inside and
outside area of the mall
D) Only for Passengers Sitting in the Bus:
1. Did you not get down of the buss for fear of bus departing unnoticed?
2. Why did you linger around the bus instead of spending time at eating area?
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28. 3. How many passengers came back early and why?
4. Are you aware of the public announcement system of the buses? Yes / No.
5. Do you find this system useful to give you notice of the arr/dep of the buses? Yes
/ No
6. . How you would have used the time if you knew before that the Bus departure
announcement will happen at the food mall 5 mins before departure ?
E) Others:
1. How do you feel the overall environment and the ambience at the Food Mall?
2. Do you any suggestions for improvement?
________________________________________
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30. Page 30 of 30