The power of multidisciplinary thinking. Sid Lee Architecture is a partnership between Sid Lee, a global commercial creativity company, and seasoned architects Jean Pelland and Martin Leblanc.Our core belief is that architecture can shape the identity of companies, organizations and communities. Our novel approach consists of leveraging the power of multidisciplinary thinking by teaming architects with artisans from different fields to give rise to a completely new vision of architecture as a vehicle to create immersive experiences that go beyond form and function by integrating rich narratives.Put simply, we mix architecture and branding. Sid Lee Architecture’s uniqueness is rooted in the understanding of this potent interrelation.

1. sid lee
architecture
Architecture Meets Branding – Our Work

3. overview Services
The power of multidisciplinary thinking Sid Lee Architecture offers multidisciplinary expertise in the following fields :
Sid Lee Architecture is a partnership between Sid Lee, a global commercial creativity company, •Architecture
and seasoned architects Jean Pelland and Martin Leblanc. •Retail and interior design
•Exhibition design
Our core belief is that architecture can shape the Put simply, we mix architecture and branding. •Urban design and master planning
identity of companies, organizations and commu- Sid Lee Architecture’s uniqueness is rooted in the
nities. Our novel approach consists of leveraging the understanding of this potent interrelation. One of our close partners is Ædifica, a solid professional firm that has been supporting Sid Lee for
power of multidisciplinary thinking by teaming close to five years. Other collaborations have included firms such as BIAD (China) and SOM (USA).
architects with artisans from different fields to
give rise to a completely new vision of architec-
ture as a vehicle to create immersive experiences
that go beyond form and function by integrating
rich narratives.

4. Martin Jean
leblanc pelland
Architect Architect
With a degree in architecture from Université teams has helped create important urban projects Jean Pelland is a designer who breathes fresh life the Ordre des architectes du Québec excellence
de Montréal, Martin Leblanc belongs to a new such as the Montreal Casino’s entertainment com- into his profession as an architect by systematically awards. He has also spearheaded a number of ma-
generation of architects who include technology plex at Bassin Peel, the original planning for the adding an artistic touch to projects. Consequently, jor projects over the years for prestigious clients
in the creative process. He is thought to be one of Quartier des Spectacles and the development of the his work is always related to his environment. like Cirque du Soleil.
the first to use 3-D tools in architectural design. ecotourist town of Suqian, China, to name a few. Before starting up Sid Lee Architecture with The creative dialogue that Jean begins with
Martin was a founding member of the Renowned for his powers of innovation and Martin Leblanc and the Sid Lee multidiscipli- every project is the starting point for unique, poetic
Nomade architectural firm in 1999 and, along with communication, Martin is constantly beating nary creative group, he founded the Nomade architecture that provides new opportunities in
Jean Pelland and the Sid Lee multidisciplinary back the boundaries of architecture and urban architectural firm in 1999. a profession that is by its very nature disciplined
team, helped set up Sid Lee Architecture. Creati- design and continually striving to drive the indus- His vision, talent and meticulous construc- and methodical.
vity and innovation are central to his work, which try forward. tions have attracted admiring glances from well-
includes development of the Society for Arts and known magazines such as Dwell, Wallpaper, Azure
Technology (SAT), design of “Translucide” at and Canadian Architect. In addition to the M9
the Palais des congrès de Montréal in collabora- real estate project in Montreal, Balnéa Spa, and
tion with Michel Lemieux and Victor Pilon, and social housing on Rachel Street, Jean was also
a number of projects in Asia. Martin stands out behind the redesign of the Women’s Centre of
through his ability to develop new markets as part Montreal, which was given an Orange Award by
of prestigious international projects. His ability Sauvons Montréal in recognition of the attention
to stimulate creativity amongst multidisciplinary given to architectural details, and was a finalist in

5. Portfolio
architecture

6. bota bota
- Old Montreal -
Located on a boat in the Old Port of Montreal, Bota Bota provides an exceptional opportunity for
our community to experience the leading-edge developments in health and well-being, while enjoying
one of the most spectacular views of Montreal.

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8. Golf île des sœurs
- Montreal -
The Golf Île des Sœurs project is composed of a series of places and spaces open to the public,
celebrating a quality of life based on the game of golf while respecting the environment. The plan of
Golf IDS is intended to represent the ideal sought by the promoter of sustainable development in
both its services and its architecture.

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10. préfontaine
- Social Housing -
Located in Montreal, this 120-unit project redefines the current affordable housing typology,
allowing residents to personalize their apartment in a striking visual architectural
whole inspired by natural and organic shapes.
SID LEE ARCHITECTURE
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11. islamabad
- Six Star Hotel & Living Centre -
Islamabad is a city designed in accordance with the 1960’s modernist urban planning theories. Rigid
geometry, imposing linear boulevards and concentric centres tend to dominate the luxurious
natural environment of the city. Located at one end of one of these boulevards, this multi-program luxury
centre plays with the geometry inherited by the cityscape in order to create a vibrant oasis of nature.
SID LEE ARCHITECTURE
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12. m9 phase i
- Prince-Duke -
M9 is in the centre of a neighbourhood flowing with investments for the rejuvenation
of both “nouveau” Montreal and the banks of the St. Laurent River. The M9 condominium
project, set in Old Montreal, combines unbeatable location with bright, spacious
and cutting-edge urban living to create perfect lofts and inspiring penthouses.

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14. m9 phase ii
- Wellington -
The project has already received critical acclaim with Phase I sold out and a cover piece in the
magazine Canadian Architect. Phase II is now in construction, and the program includes both
commercial and residential functions.
SID LEE ARCHITECTURE
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15. m9 phase iii
- Duke -
Evoking the spirit of the new city, M9 will become a centrepiece of the prestigious redevelopment of the
Bonaventure Highway. The clean lines of Phase III will redefine the urban landscape and will become an
imposing visual landmark in the Cité du Multimédia area and the Cité du Havre areas.
SID LEE ARCHITECTURE
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16. NaNShaN cuLturaL aND SPOrtS cOMPLeX
- Shenzhen -
Five teams from five different countries competed in this project to create a new cultural landmark
for the Nanshan district. The project espouses the three main programmatic volumes by uniting them
under an artificial landscape integrating the concept into the existing urban environment.
SID LEE ARCHITECTURE
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17. square benny
- Montreal -
Square Benny brings a more intelligent living environment to Montreal. This residential project
embraces the values of sustainable development and healthy living. Ecological practices and materials
are fused with efficient, bold and contemporary urban design. The project will receive LEED
and Novoclimat certification.
SID LEE ARCHITECTURE
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18. couvent outremont
- Montreal -
Turning a convent into a residence is one thing. A cathedral is a whole other matter. Integrating its
unique geometry into the design was an architectural feat. The original brick was sourced to maintain
continuity with the structure’s past. Yet to the naked eye, the visual language of the extension’s lines
spoke of more modern times.
SID LEE ARCHITECTURE
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19. caverhill
- Montreal -
What was once a port hardware store, Caverhill, was to be converted into condominiums with two
additional penthouse floors. To respect the building’s heritage, these were set back so that from
street level the structure appears untouched. In fact, a narrow row of windows was added, which
accentuates the building’s original character.
SID LEE ARCHITECTURE
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20. spa balnéa
- Natural Symbiosis -
Balnéa Spa’s architectural concept seeks to engage itself with the surrounding nature
by creating a symbiotic experience between the user, the lake and the mountains
that compose the southern horizon.
SID LEE ARCHITECTURE
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21. les bassins du nouveau havre
- Montreal -
Project implemented by the Canada Lands Company with the objective of disposing of the surplus land
left by Canada Post. Our proposal focuses first and foremost on the harmonious integration of its context:
the omnipresence of water, the heritage values of the site, the proximity to the city centre, the green and
blue spaces within the basins, the axes of movement and the anchoring of the site to the neighbourhood.
SID LEE ARCHITECTURE
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22. Portfolio
iNteriOr aND
retaiL DeSiGN

23. videotron
- Flagship Store -
The Videotron Flagship store was the launching pad for the company’s new mobility services. This experience
marks the coming together of the various services offered by Videotron, taken to a new level by video and
interactivity in store. Our main objective was to pique the interest of potential customers through the use of
new, dynamic channels designed to immerse customers in Videotron’s products. Although
non-traditional, this approach successfully integrated brand identity into the business architecture.

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25. attraction media
- Office -
This project consisted in creating an office space that would house the six divisions of Attraction Media
Group. Our biggest challenge was to regroup the various divisions under one roof without dissipating
their respective identities. We came up with a clever city metaphor, which saw the office transform into
a small-scale metropolis, complete with neighbourhoods, plazas, streets and perspectives.

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27. red bull
- Headquarter -
The new home of Red Bull Netherlands in North Amsterdam is a star in its surrounding community
of hip brands and raw talent. Dominating a prominent spot off the Amsterdam IJ, its striking design
stands out among the ordinary and reinvents the office space.
SID LEE ARCHITECTURE
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28. Stylexchange
- Store Concept -
Sid Lee created this new store concept to heighten Stylexchange’s position as Canada’s cutting-edge
cult fashion boutique. True to the brand, this store feels like an innovative fashion playground.
SID LEE ARCHITECTURE
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29. SaQ signature
- Concept Design -
SAQ was looking to create a distinctive experience for its higher-end store concept
called SAQ Signature. By integrating craftsmanship and innovative use of design and materials,
Sid Lee created a space that appeals to the needs and values of the store’s patrons.
IN COLLABORATION WITH æDIFICA

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31. aDiDaS
- Originals Atelier -
We recently unveiled a new retail store concept for adidas Originals in New York and Berlin.
A model so successful that it’s set to launch worldwide, the atelier encourages discovery
and self-expression—the essence of originality.
IN COLLABORATION WITH æDIFICA

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33. adidas
- SLVR Store Concept -
adidas needed a retail concept to tangibly bring their SLVR brand to life.
Sid Lee created a store experience that is the intersection of street life and high fashion,
with different facets of design that combine activeness and style.
SID LEE ARCHITECTURE
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34. cONtAct iNfOrmAtiON
Ateliers: Montreal
75 Queen Street, Suite 1400
Montreal, Quebec
H3C 2N6
Canada
Phone: +1 514-282-2200
Amsterdam
Gerard Doustraat 72
1072 VV Amsterdam
The Netherlands
Phone: +31 (0) 206 623030
Paris
12 rue du Sentier
75 002 Paris
France
Phone: +33 (1) 44 88 83 90
Toronto
55 Mill Street
Building 5 , Suite 500
Toronto, Ontario
M5A 3C4
Canada
Phone: +1 416 - 421-4200
Austin
Suite D-102
3601 South Congress
Austin, Texas 78704
United States
Phone: +1 512 - 444-3533
Websites: sidlee.com
sidleearchitecture.com
jimmylee.tv

35. Another fanzine