Definition Slides (SMU Talk)

•

2 recomendaciones•506 vistas

Sidwyn

Tells the story of Definition. http://definitionapp.com

Tecnología Entretenimiento y humor

DEFINITION
dictionary redeﬁned

Monday, October 3, 11

the fastest dictionary on iOS
Monday, October 3, 11

DEFINITION

• Universal app, $0.99

• 66,290 users

• 2.2M word searches, 7000 a day

• Staff Favorites / New and Noteworthy

Monday, October 3, 11

5 STEPS TO 5 STARS

Monday, October 3, 11

5 STEPS TO 5 STARS

• Find a problem

Monday, October 3, 11

5 STEPS TO 5 STARS

• Find a problem

• Research your competitors

Monday, October 3, 11

5 STEPS TO 5 STARS

• Find a problem

• Research your competitors

• Sketch-Code-Launch

Monday, October 3, 11

5 STEPS TO 5 STARS

• Find a problem

• Research your competitors

• Sketch-Code-Launch

• Publicize like hell

Monday, October 3, 11

5 STEPS TO 5 STARS

• Find a problem

• Research your competitors

• Sketch-Code-Launch

• Publicize like hell

• Update continuously

Monday, October 3, 11

PROBLEM-FINDING

•I read a book

Monday, October 3, 11

PROBLEM-FINDING

•I read a book

•I fail to understand a word

Monday, October 3, 11

PROBLEM-FINDING

•I read a book

•I fail to understand a word

•I open my dictionary

Monday, October 3, 11

PROBLEM-FINDING

•I read a book

•I fail to understand a word

•I open my dictionary

•I give up

Monday, October 3, 11

Dictionary.com Dictionary.

Monday, October 3, 11

SKETCH-CODE-LAUNCH

Monday, October 3, 11

me (alias)
FAKE

friend
AppAnnie.com
FAKE
Monday, October 3, 11

me (alias)
FAKE

joker

friend
AppAnnie.com
FAKE
Monday, October 3, 11

PROMOTE YOUR PRODUCT

Monday, October 3, 11

PROMOTING YOUR APP
• Not easy at all

• Deﬁnition wasn’t a gaming app

• Word-of-mouth

• Free app weekends!

• Reviews (DL, SR, Beautiful Pixels, iMerlion, AppAdvice)

• App Store Feature

• Free business cards - anywhere in the world
Monday, October 3, 11

SCREENSHOTS

• Screenshots must portray a good image of your app

• Get a designer

•I use dribbble.com

Monday, October 3, 11

LEARNING POINTS

• Continually improve on your product

• Big update? Small update?

• Make a tagline for your product (hopefully true)

• Create a website

Monday, October 3, 11

MISTAKES
• Server crash

• Be prepared for this, especially when you conduct a free app
weekend

• Apologize

• Product name

• Lack of support

• UserVoice (iPhone SDK)

Monday, October 3, 11

TOOLS

• Repos: SVN / Git

• Analytics: Flurry.com / AppAnnie.com

• Services: GoDaddy / Tumblr / Dribbble / UserVoice

• Sites: StackOverﬂow / iPhoneDevSDK / Hacker News

Monday, October 3, 11

AFTER ALL YOUR HARD WORK...

Monday, October 3, 11

HOW WILL YOU KNOW IF
YOUR APP IS SUCCESSFUL?

Monday, October 3, 11

THANKS
Slides available here: http://bit.ly/smutalk

Sidwyn Koh sidwyn@gmail.com 04 /10/11

Monday, October 3, 11

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Definition Slides (SMU Talk)

1. DEFINITION dictionary redeﬁned Monday, October 3, 11

2. the fastest dictionary on iOS Monday, October 3, 11

3. DEFINITION • Universal app, $0.99 • 66,290 users • 2.2M word searches, 7000 a day • Staff Favorites / New and Noteworthy Monday, October 3, 11

4. 5 STEPS TO 5 STARS Monday, October 3, 11

5. 5 STEPS TO 5 STARS • Find a problem Monday, October 3, 11

6. 5 STEPS TO 5 STARS • Find a problem • Research your competitors Monday, October 3, 11

7. 5 STEPS TO 5 STARS • Find a problem • Research your competitors • Sketch-Code-Launch Monday, October 3, 11

8. 5 STEPS TO 5 STARS • Find a problem • Research your competitors • Sketch-Code-Launch • Publicize like hell Monday, October 3, 11

9. 5 STEPS TO 5 STARS • Find a problem • Research your competitors • Sketch-Code-Launch • Publicize like hell • Update continuously Monday, October 3, 11

10. FIND A PROBLEM Monday, October 3, 11

11. PROBLEM-FINDING Monday, October 3, 11

12. PROBLEM-FINDING •I read a book Monday, October 3, 11

13. PROBLEM-FINDING •I read a book •I fail to understand a word Monday, October 3, 11

14. PROBLEM-FINDING •I read a book •I fail to understand a word •I open my dictionary Monday, October 3, 11

15. PROBLEM-FINDING •I read a book •I fail to understand a word •I open my dictionary •I give up Monday, October 3, 11

16. FAST & BEAUTIFUL Monday, October 3, 11

17. COMPETITORS Monday, October 3, 11

18. Monday, October 3, 11

19. Dictionary! Monday, October 3, 11

20. Dictionary.com Dictionary. Monday, October 3, 11

21. Monday, October 3, 11

22. SKETCH-CODE-LAUNCH Monday, October 3, 11

23. VERSION 1.0 Monday, October 3, 11

24. Monday, October 3, 11

25. Monday, October 3, 11

26. SHITTY? Monday, October 3, 11

27. YES. Monday, October 3, 11

28. WHO CARES? Monday, October 3, 11

29. LAUNCHED! Monday, October 3, 11

30. USERS LOVED IT. Monday, October 3, 11

31. AppAnnie.com Monday, October 3, 11

32. me (alias) FAKE friend AppAnnie.com FAKE Monday, October 3, 11

33. me (alias) FAKE joker friend AppAnnie.com FAKE Monday, October 3, 11

34. me (alias) FAKE joker friend AppAnnie.com FAKE Monday, October 3, 11

35. me (alias) FAKE joker friend AppAnnie.com FAKE Monday, October 3, 11

36. VERSION 1.1 Monday, October 3, 11

37. Monday, October 3, 11

38. VERSION 2.0 Monday, October 3, 11

39. Monday, October 3, 11

40. Monday, October 3, 11

41. Monday, October 3, 11

42. VERSION 3.0 Monday, October 3, 11

43. Monday, October 3, 11

44. Monday, October 3, 11

45. VERSION 4.0 Monday, October 3, 11

46. OFFLINE SUPPORT Monday, October 3, 11

47. PROMOTE YOUR PRODUCT Monday, October 3, 11

48. PROMOTING YOUR APP • Not easy at all • Deﬁnition wasn’t a gaming app • Word-of-mouth • Free app weekends! • Reviews (DL, SR, Beautiful Pixels, iMerlion, AppAdvice) • App Store Feature • Free business cards - anywhere in the world Monday, October 3, 11

49. Monday, October 3, 11

50. Monday, October 3, 11

51. Monday, October 3, 11

52. SCREENSHOTS • Screenshots must portray a good image of your app • Get a designer •I use dribbble.com Monday, October 3, 11

53. LEARNING POINTS • Continually improve on your product • Big update? Small update? • Make a tagline for your product (hopefully true) • Create a website Monday, October 3, 11

54. Monday, October 3, 11

55. MISTAKES • Server crash • Be prepared for this, especially when you conduct a free app weekend • Apologize • Product name • Lack of support • UserVoice (iPhone SDK) Monday, October 3, 11

56. Monday, October 3, 11

57. TOOLS • Repos: SVN / Git • Analytics: Flurry.com / AppAnnie.com • Services: GoDaddy / Tumblr / Dribbble / UserVoice • Sites: StackOverﬂow / iPhoneDevSDK / Hacker News Monday, October 3, 11

58. Monday, October 3, 11

59. AFTER ALL YOUR HARD WORK... Monday, October 3, 11

60. Monday, October 3, 11

61. HOW WILL YOU KNOW IF YOUR APP IS SUCCESSFUL? Monday, October 3, 11

62. Monday, October 3, 11

63. Monday, October 3, 11

64. THANKS Slides available here: http://bit.ly/smutalk Sidwyn Koh sidwyn@gmail.com 04 /10/11 Monday, October 3, 11

Definition Slides (SMU Talk)

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Definition Slides (SMU Talk)