Tour De Road America Partnership Opportunities 2011

Cyclists and race car drivers...
riding to make a difference for cancer survivors.
400 participants and 50,000 attendees expected during the
weekend - August 18 - 21, 2011
featuring the American Le Mans Series.
JaimeSanchez
SPONSORSHIP
OPPORTUNITIES
GeorgeSiegleGeorgeSiegle
November 2010 Edition
August 18 - 21
Road America, Elkhart Lake, Wisconsin
B E N E F I T I N G
B E N E F I T I N G

tourdeRoadAmerica 3
The tourdeRoadAmerica
The tourdeRoadAmerica “bike ride to fight cancer” is three
fundraising activities that take place during a weekend of auto rac-
ing at the Road America race track in Elkhart Lake, Wisconsin.
• A fun, family-oriented bike ride on the race track,
• A silent auction of cycling gear, racing memorabilia, and
items from local establishments, and
• Cancer outreach and education to the tens of thousands of
race weekend attendees.
The beneficiaries of the event are the Lance Armstrong Foundation, the
Austin Hatcher Foundation, and the Vince Lombardi Cancer Clinic
(Sheboygan, Wisconsin).
The Ride: The ride will take place on either Friday or Saturday eve-
ning, after racing activities have concluded for the day. Race fans,
families, and bicycling enthusiasts who make a donation will ride
the beautiful and historic 4.0 mile road racing circuit with their race
car driving heroes from the American Le Mans Series and other elite
auto racing series. About 400 participants will bike up to ten laps as
the sun sets over Elkhart Lake. The ride is open to cyclists of all abil-
ity levels and all types of bikes.
Drivers need to keep in top physical form and most are serious
cyclists. Avid cyclists enjoy the twists and turns of the race track. And
families enjoy the chance to ride in a controlled event, free of traffic,
road hazards, and stop signs. All around, it’s a great fit and the
highlight of many cyclists’ season.
The Silent Auctions: Cyclists and race weekend attendees have the
opportunity to bid on cycling gear, racing memorabilia, and items from
local merchants. The auctions takes place in the main spectator thor-
oughfare, and culminate just before the start of the Sunday, August 21
main feature, the American Le Mans Series race.
Outreach and Education: The tour’s ride headquarters is the loca-
tion for ride registration, the silent auctions, as well as cancer out-
reach and education activities.
In 2004, the RuSport #10
Champ Car, driven by rookie
sensation A.J. Allmendinger,
competed with LANCE ARM-
STRONG FOUNDATION
logos and “LIVESTRONG”
emblazoned on the car to
raise awareness of the LAF
and its mission.
* Subject to race weekend schedule
MarkBeckerAdamSteinekeMarkBeckerAdamSteineke
B E N E F I T I N G
B E N E F I T I N G

tourdeRoadAmerica 4
Partnering with the tourdeRoadAmerica not only helps
people live with, through, and beyond cancer, but it also
makes excellent business sense.
Marketing partners can choose from a variety of contri-
bution levels and options to suit differing budgets and
objectives. Partnerships exist to:
• create corporate giving and community involvement
opportunities for your company and your employees
• encourage fitness, good health, and cancer aware-
ness for your employees
• reach 50,000 race fans (estimated) throughout
the race weekend - August 18-21, 2011 (see back
cover for demographics)
• receive public relations opportunities and visibility
for your company before, during and after the
event through extensive media coverage
• reach 400 cyclists
• create, extend, or reinforce marketing programs
• demonstrate or showcase products.
GET INVOLVED
SanchezTracksidePhotographySanchezTracksidePhotographySanchezTracksidePhotographyGeorgeSiegle
B E N E F I T I N G
B E N E F I T I N G

tourdeRoadAmerica 5
THE BENEFICIARIES
AdamSteineke
The tourdeRoadAmerica is organized by the all-volunteer staff of
the Tour de Road America Foundation, a 501(c)(3) tax-exempt
organization with headquarters in nearby Kohler, Wisconsin. The
Austin Hatcher Foundation also plays a significant role in the event.
The assistance and generous support of Road America and spon-
sors like you help us make a difference in the battle against cancer.
In 2010, the event raised $16,085 for the beneficiaries, down from
$24,000 the previous year due to severe weather just before the
2010 ride. The goal for 2011 is $25,000.
LANCE ARMSTRONG FOUNDATION
Since its inception in 2004, the volunteers and participants in the
tourdeRoadAmerica have raised over $160,000 for the Lance Arm-
strong Foundation and cancer survivorship.
The Lance Armstrong Foundation (LAF) believes that in your battle
with cancer, knowledge is power and attitude is everything.
Founded in 1997 by cancer survivor and cycling champion Lance
Armstrong, the LAF provides the practical information and tools peo-
ple living with cancer need to live strong.
“If I can beat CANCER,
I can beat this hill”
- Two weeks out of treatment
for breast cancer.

tourdeRoadAmerica 6
The Austin Hatcher Foundation
The Austin Hatcher Foundation for a carefree childhood was
formed in 2006 after Amy Jo and Jim Osborn lost their infant
son Hatch to a rare form of pediatric cancer.
The foundation’s mission is to support research towards the
diagnosis, treatment and development of a cure for pediatric
cancer, and to provide support and hope to children and families
undergoing treatment, as well as those who have lost children due to
cancer.
The foundation has developed a landmark group of programs
and services essential to help cancer stricken children and their
families function within their community.
The Vince Lombardi Cancer Clinic - Sheboygan
Founded in the spirit of legendary Green Bay Packers coach
Vince Lombardi, who died of colon cancer at the age of 57, The
Vince Lombardi Charitable Funds’ mission is the advancement
of research, education, treatment and patient care programs.
This commitment touches those individuals and their families
who are afflicted with cancer. Vince Lombardi Charitable Funds
programs include the Vince Lombardi Cancer Clinic in Sheboy-
gan; one of twelve state-wide clinics that offer expert cancer
care and resources.
SanchezTracksidePhotography
Distribution of 2009 Funds Raised
$5,000 Austin Hatcher Foundation
$500 Vince Lombardi Cancer Clinic
$10,485 Lance Armstrong Foundation
$16,085* TOTAL
The Austin Hatcher Foundation is the
official charity of the American Le Mans
Series.
*includes $100 for
Bicycle Federation of Wisconsin.

tourdeRoadAmerica 9
WI
MN
MI
MI
IA
IL IN
ROAD AMERICA
Road America is the world’s fastest permanent road course locat-
ed in Elkhart Lake, Wisconsin - midway between the cities of Mil-
waukee and Green Bay and only minutes from the shores of
Elkhart Lake and Lake Michigan.
Road America has been the host and a
supporter of “the Tour” since 2004,
and contributes track time, services,
promotions, and personnel time to
the event.
Situated on 640 rolling acres of Wis-
consin’s Kettle Moraine, RA has hosted
races since September of 1955 and cur-
rently hosts over 400 events a year.
Road America is one of only a hand-full of
road circuits in the world maintaining its original configuration
being 4.048 miles in length and 14 turns. The track features
many elevation changes, along with a long front stretch where
speeds approaching 200 mph (300 km/h) may be reached.
Although Road America as a whole is extremely challenging, “the
kink” tests both machine and its driver or rider to the limit.
AMERICAN LE MANS SERIES
The American Le Mans Series is the premium brand of motorsport
in North America, featuring high-tech, relevant sports cars from the
most prestigious automobile manufacturers in the world. Its unique
four classes of competition showcase exotic, open-top prototypes
and sophisticated production-based GT cars, all competing on the
track at the same time. The American Le Mans Series competes at
the premier road racing tracks across North America and at select-
ed temporary street circuits in major urban markets.
The American Le Mans Series is the only motorsports body in the
world that features multiple street-legal alternative energy sources -
clean diesel, and E10 and E85 cellulosic ethanols as well new
hybrid technologies. Through partnerships with diesel fuel supplier
Shell, VP Racing Fuels and EPIC (Ethanol Promotion and Informa-
tion Council), the American Le Mans Series has taken the leader-
ship role in motorsports for the furthering of alternative fuel tech-
nology and use. It also illustrates deeper the Series’ relevance to its
list of prestigious manufacturers and affluent consumer base.

tourdeRoadAmerica 10
SUMMARY of BENEFITS for PARTNERSHIP-LEVEL SPONSORS
Logo on Tour de Road America Web Site Home Page • • • •
Logo on Ride Flyers and full-page advertisements • • • •
Logo on Ride Brochures • • • •
Logo on Ride Posters • • • •
Recognition in Pre- and Post-Event E-Mails • • • •
Logo T-shirts • • • •
Logo Banners at TdRA Booth(provided by company) 3 x 5 3 x 5 3 x 10 2 - 3 x 10
Ad in Ride Program (provided by company) 1/4 page 1/3 page 2/3 page full page
Logo in 2012 Partnership Opportunities Guide • • • •
Logo on Ride Programs • • • •
Complimentary Ride Entries with T-shirts and Goodies 2 4 6 10
“Thank You” Plaque for Display at your Company • • • •
Rotation in Event Weekend PA Announcements • • • •
Coupons/Samples/Giveaways in 500 Goodie Bags* • • • •
Web banner prepared for display on your site • • •
Recognition in All Press Releases • • •
Recognition in Press Releases (rotation) •
Logo on Web Banner Ads • •
Product Demonstration / Display Space for Partner* 10 x 10 10 x 20
Press Release Announcing Contribution • •
Television / Radio Spot Recognition • •
Loaner Bicycles for Ride 2 4
Check Presentation During Pre-ride Ceremony • •
Exclusive (business category) Event Entitlement •
Lead the parade lap / pre-ride ceremony •
Banner Display on Pit Road* ** (Courtesy of Road America) •
¹ Subject to production deadlines for printing and mailing
* Subject to approval by Tour Organizing Committee and Road America
** Nominal production cost to be assumed by marketing partner
YELLOW
JERSEY
POLKA
DOT
JERSEY
GREEN
JERSEY
WHITE
JERSEY

SUMMARY of BENEFITS for SILENT AUCTION
and RECEPTION CONTRIBUTORS
Logo on Tour de Road America “Event Info” Web Page • •
Recognition on “Event Info” Web Page • •
Rotation in Pre- and Post-Event E-Mails • •
Rotation in all Pre- and Post-Event E-Mails • •
Logo on T-Shirts • •
Recognition in 2012 Partnership Opportunities Guide • •
Logo in 2012 Partnership Opportunities Guide • •
Logo in Silent Auction Program • •
Coupons or samples in 500 Goodie Bags • • • •
Company Name in Silent Auction Program • •
“Thank You” Certificate for Display at your Company • •
Rotation in Event Weekend PA Announcements • •
3' x 5' Banner at “Refuel and Refresh Zone” (provided by company) •
3‘ x 5’ Banner at Silent Auction (provided by company) •
Exclusive entitlement for event “Refuel and Refresh Zone” •
¹ Subject to production deadlines for printing and mailing
$1,000 or
more
less than
$1,000
$1,000 to
$2,499
less than
$1,000
SILENT AUCTION
RECEPTION /
REFUEL & REFRESH
IN-KIND DONATIONS
In-kind donations for the silent auction and the
“refuel and refresh zone” are critical to the suc-
cess of the event. The organizing committee strives
to minimize event expenses -- in-kind donations
enable us to realize the objectives of the
tourdeRoadAmerica...raising money to fight cancer.
SILENT AUCTION ITEMS NEEDED
• Gift certificates for local establishments
• Cycling gear & memorabilia
• Racing memorabilia
OTHER ITEMS NEEDED
• Loaner bicycles for drivers, VIPs
• T-shirts for participants
• cycling or other apparel for volunteers
• snacks and beverages for reception
• Headquarters tent
MarkBecker

YELLOW JERSEY - Exclusive Event Title Partner
In cycling, the Yellow Jersey is worn by
the leader, and ultimately the champion,
of the Tour de France.
Cash
Contribution
$10,000 or more
GREEN JERSEY - Official Partner
The Green Jersey is worn by the leader
of the sprinting competition within the
Tour de France.
Cash
Contribution
$2,500 to $7,499
Goods or Services
Contribution
$5,000 to $10,000 (retail value)
OR
WHITE JERSEY - Associate Partner
The White Jersey is worn by the leading
young rider of the Tour de France.
Cash
Contribution
$1,000 to $2,499
Goods or Services
Contribution
$2,500 to $4,999 (retail value)
OR
PARTNERSHIP LEVELS
The Polka Dot Jersey is worn by the
leader of the “King of the Mountains”
competition within the Tour de France.
Cash
Contribution
$7,500 to $9,999
Goods or Services
Contribution
$10,000 or more (retail value)
POLKA DOT JERSEY - Non-exclusive Event Presenter
OR
“Thank you very much for
your hard work. A couple of
years ago, I lost my best
friend of 33 years to cancer.
He was inspired by Lance‘s
fight and it gave him the
courage to fight as long as
he could. LAF is a great
cause and we are proud to
support it ...”
Drew Lewis
Austin, Texas
B E N E F I T I N G
B E N E F I T I N G

PARTNERSHIP LEVELS
YELLOW JERSEY
Exclusive Event Title Partner
Cash Contribution of $10,000 or more
PRE-EVENT MARKETING EXPOSURE
• Logo on Tour de Road America web site home page
• Title logo in all advertisements
• Web banner prepared for your web site
• Logo on web banner ads
• Prominent logo on Ride Brochures and Flyers
• Recognition in press releases
• Recognition in television / radio spots
• Prominent logo on Ride Posters
• Logo on full-page ride advertisements
• Recognition in pre-event e-mails
EVENT MARKETING EXPOSURE
• Opportunity to distribute coupons, samples, or giveaways
in goodie bags*
• Check presentation during pre-ride ceremony
• Lead the parade lap / pre-ride ceremony
• Product demonstration / display area - 10' x 20'*
• Prominent logo on t-shirts
• Display of two 3' x 10' corporate / logo banners**
• Full page ad in ride program
• Banner display on pit road (courtesy of Road America)* **
• Recognition in event weekend PA announcements
ADDITIONAL BENEFITS
• “Thank You” plaque commemorating partner’s contribution
• Ten complimentary ride entries with t-shirts and goodies
• Up to four loaner bicycles for event
• Logo in 2012 Partnership Opportunities Guide
• Recognition in post-event e-mails
MarkBeckerMarkBeckerGeorgeSiegle

PARTNERSHIP LEVELS
POLKA DOT JERSEY
Non-Exclusive Event Presenter
Cash Contribution of $7,500 to $9,999 or
Goods or Services Contribution of $10,000 or more (retail value)
• Presented by / logo in all advertisements
• Recognition in press releases
• Prominent logo on Ride Brochures and Flyers
• Prominent logo on Ride Posters
• Logo on web banner ads
• Recognition in television / radio spots
in goodie bags*
• Product demonstration / display area - 10‘ x 10’*
• Logo on t-shirts
• Display of 3' x 10' corporate / logo banner**
• 2/3-page ad in ride program
• Recognition in event weekend PA announcements
ADDITIONAL BENEFITS
• Six complimentary ride entries with t-shirts and goodies
• Up to two loaner bicycles for event
• Logo in 2012 Partnership Opportunities guide
SanchezTracksidePhotographySanchezTracksidePhotographySanchezTracksidePhotographySanchezTracksidePhotography

PARTNERSHIP LEVELS
GREEN JERSEY
Official Partner
Goods or Services Contribution of $5,000 to $10,000 (retail value)
• Logo on Ride Brochures and Flyers
• Logo on Ride Posters
• Rotation in select press releases
in goodie bags*
• Rotation in event weekend PA announcements
ADDITIONAL BENEFITS
• Four complimentary ride entries with t-shirts and goodies
MarkBeckerMarkBeckerMarkBeckerMarkBecker

PARTNERSHIP LEVELS
WHITE JERSEY
Associate Partner
Goods or Services Contribution of $2,500 to $4,999 (retail value)
• Logo on Tour de Road America web site
• Logo on Ride Brochures and Flyers
• Logo on Ride Posters
• Rotation in select press releases
• Rotation in event weekend PA announcements
ADDITIONAL BENEFITS
• Two complimentary ride entries with t-shirts and goodies
JuhaLievonenAdamSteinekeAdamSteinekeAdamSteinekeAdamSteineke
B E N E F I T I N G
B E N E F I T I N G

MARKETING OPPORTUNITY EXAMPLES
BANNERS AND SIGNS
T-SHIRTS
Above: Sponsors received recog-
nition at the opening ceremonies
in front of more than 350 riders.
GeorgeSiegle
Sponsors benefited from signs and large banners in the
main traffic thoroughfare at Road America.
MarkBecker
T-shirt artwork featured all Tour de
Road America marketing partners.
Advertisement were seen in 50,000 programs, 7,500 full-color
brochures were distributed at bicycle shops, establishments in Illi-
nois and Wisconsin, at the Road America gates, and in mailings
to ticket holders. Two hundred posters were also placed around
the community.

“THANK YOU” TO OUR 2010 PARTNERS
HOSTED AND SUPPORTED BY
SILENT AUCTION AND RECEPTION CONTRIBUTORS
PRESENTED BY
G e a r G r i n d e r • G i o r d a n a C y c l i n g A p p a r e l • S a r g e n t o F o o d s • A L M S Te a m s
C y t o S p o r t • Tr e k B i c y c l e s • T i f o s i S u n g l a s s e s • G i r o H e l m e t s
a n d m a n y m o r e . . . t h a n k y o u !
T H A N K S T O
I M S A • P a t r o n G T 3 C u p • U S F 2 0 0 0 • S t a r M a z d a •
V o l k s w a g e n T D I C u p • A C D S Y S T E M S • S k i p B a r b e r •
W AT S O N ’ S I N C . • A N D M A N Y O T H E R S !

Tour de Road America Foundation
an IRS 501(c)(3) tax-exempt organization with
headquarters in Kohler, Wisconsin and a 100%
volunteer staff.
Event Co-Director and President
George Siegle
517.980.4609 george@pelotonride.org
Event Co-Director and Vice President
Brett Edgerle
920.698.0971 brett.edgerle@yahoo.com
Marketing Chairperson and Corporate Secretary
Ann Siegle
517.402.8500 ann@triadesignfirm.com
Registration Chairperson
Chris Brown
519.381.0151 c_brown06@netzero.net
Advisor
Ed Foy, CPA
920.922.2100 edfoy@charter.net
Silent Auction - Co-Chairperson
Karl Hendrikse
920.458.9445 khendrikse@charter.net
Silent Auction - Co-Chairperson
Cristin Robb
586.823.4749 pcrobb@pelotonride.org
Jersey Chairperson
David Frost
517.202.2257 keystone@voyager.net
Team and Series Relations Chairperson
Patrick Robb
586.823.4749 pcrobb@pelotonride.org
Road America
Marketing & Promotions
Mary Lou Haen
920.892.4576 marylou@roadamerica.com
Press Relations & Public Communications
Julie Sebranek
920.892.4576 jsebranek@roadamerica.com
CONTACTS
Lance Armstrong Foundation
Director of Advancement
Colin J. Wallis
512.279.8375 colin.wallis@laf.org
Austin Hatcher Foundation
Jim Osborn
423.834.4443
jim@hatcherfoundation.org
Vince Lombardi Charitable Funds
Executive Director
Judy McGauran
414.649.5463 judith.mcgauran@aurora.org

Photos courtesy of and copyright © 2004 - 2008
FormulaFoto; Mark Becker; Adam Steineke; Chris Brown; Luha
Lievonen and George Siegle.
FACTS - BY THE NUMBERS
• The tourdeRoadAmerica is a fun, family-
oriented bicycle ride to fight cancer. It takes
place on the 4.0 mile Road America race track.
• The tourdeRoadAmerica will be held on the
weekend of August 18-21, in conjunction with
a weekend of auto racing featuring the Ameri-
can Le Mans Series. The weekend is one of
Wisconsin’s premiere summer attractions, with
attendance of 50,000 or more expected.
• The event raises funds for the Lance Arm-
strong Foundation, the Austin Hatcher Foun-
dation, and the Vince Lombardi Cancer Clinic.
One in three men and one in four women will
be directly affected by cancer in their lifetime.
• In 2010, the tourdeRoadAmerica had:
- almost 300 cycling participants
- $16,085 donated directly the event
beneficiaries
- extensive exposure / advertising impres-
sions through PA announcements; event
flyers; booth and track signage; T-Shirts;
TV, radio, and print advertising.
• American Le Mans Series Spectator Profile:
- Average Income: $72,000
- 61% Male - 39% Female
- Average Age: 39
- 72% Attend(ed) College
- 68% Are Married, 52% Have Children
*Subject to track schedule
© 2010 Tour de Road America Foundation. All trademarks and registered trademarks are the property of their respective owners.
JuhaLievonen
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Tour De Road America Partnership Opportunities 2011

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Tour De Road America Partnership Opportunities 2011