Learn how using good social marketing skills and strategy can support your business goals on Pinterest. This presentation was given at WorkBar Boston on April 6, 2012.

1. HOW
CAN BE YOUR BUSINESS’
SECRET WEAPON

2. First – it’s your turn
 Who are you?
 What does Pinterest mean to you?
 How do you currently use it?
 What do you want to learn about it?

3. So what is Pinterest exactly?

4. The One-Liner
Pinterest is a social media platform
centered around lifestyle

5. Pinterest Words To Know
 Boards
 Pins
 Followers

6. More Pinterest Words To Know
 Repin  Like  Comment
 Follow

7. How can my business rock
Pinterest?

8. Savvy Pinterest Biz Practice #1
Celebrate your brand’s (and fans’) lifestyle

9. Savvy Pinterest Biz Practice #2
Engage pinners

10. What’s the point of doing all
that?

11. Marketing Goals Achieved Via
Savvy
 Increase brand awareness
 Drive Website traffic
 Strengthen brand identity
 Gather market data

12. So do I pin *AND* post *AND*
tweet?

13. Facebook to Pinterest

14. Facebook to Website to
Pinterest

15. Instagram to Pinterest

16. Tips: Integrating Social
Messaging
 Any platform: “This week on Pinterest….”
 Any platform: RSS feed of Pinterest page
 Blog: Embed a pin

17. Can My Business Use Pinterest
To…
 …reach goals?  …crosspollinate?

18. Have a contest!
Pinterest contests are great way to reach goals
and integrate social messaging
And it’s EASY to do on Pinterest…

19. Daily Grommet Contest

20. The Knot Contest

21. Review
 Determine goals of your Pinterest activities
 Plan to crosspollinate your social platforms
 Remember the emphasis on lifestyle
 Apply good social etiquette

23. More Resources
Articles on Pinterest referral traffic, contests, and
copyright:
 http://bit.ly/workbarpinterest

24. Want to learn more?
 Email me:
 lisa@sierratierra.com
 Join my Facebook community:
 www.facebook.com/sierratierramarketing
 Subscribe to my social media marketing blog
posts:
 http://feeds.feedburner.com/SierraTierraMarketing
 Or …. let’s pin together!
 www.pinterest.com/rooibosqueen

25. Photo credits
 Beaders: http://www.flickr.com/photos/artrebels/5179176830
 Bikers: http://www.flickr.com/photos/see-through-the-eye-of-
g/6828361906
 Baker: http://www.flickr.com/photos/bobjudge/3248866491
 Josh: http://pinterest.com/pin/266627240409153542/
 Goal: http://www.flickr.com/photos/sierratierra/4839694226
 Bee: http://www.flickr.com/photos/motleypixel/2810787703