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Social Media for NonProfits

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Chris Sietsema
Chris Sietsema

This presentation was given to the Phoenix Chapter of IABC on April 29, 2010. The content discusses business uses of social media, imperatives for nonprofits, creating a plan, popular tools and potential pitfalls for social media programs.

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Social Media for NonProfits IABC Phoenix Chris Sietsema April 29, 2010
 
Who Is Active in Social Media Now? 73% 56% 49% Idealware Survey – February 2010
Different Tools
A Business Utility
Customer Service
Market Research
Awareness & Revenue
 
“ If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last.” - John Steinbeck
Be Specific
Make Everything… ,[object Object],[object Object],[object Object],google.com/nonprofits
 
Survey the Landscape
Handout 7 Important Questions
Connecting the Dots Grow Awareness Customer Service Engage New Audiences Sample Objectives
What People Want ,[object Object],[object Object],[object Object],[object Object]
A Barter System ,[object Object],[object Object],[object Object],[object Object]
Conversations ∞ Content
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Notable Venues
Blogging
Lack of Confidence
Lack of Content
Lack of Resources
Lack of Personality
Poor Measurement
Social Media Analytics
Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Slide-ography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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