Some thoughts about how digital marketing agencies can provide great data insights for clients without killing themselves (and their margins) in the process.
2. What We Will Not Cover
Source Attribution
Latency Affects from Multiple
Touchpoints & Campaigns
Best Methods for Creating
Reports (covered previously)
slideshare.net/agencyside
3. Teach to Fish Digital
Helps Companies
Learn How to
Manage Their
Own Campaigns
Assists Agencies
with Projects
Search, Email,
Social Media, &
Analytics
6. Current Issues
Too Much Data
Not Enough Time/
Money to Provide
Consistent Value
Disparate Sources,
Disparate Reports,
Disparate Insights &
Recommendations
11. Goals First
A. Determine Client Goals
B. Identify Relevant Measures
by Tactical Implementation
C. Report Metrics that Align
with Goals
12. Goals First
Improve Site
Increase Increase
Program Sales by 20%
Conversion to
Awareness
4.0%
PPC # Branded
SEM PPC $ Conv % Searches
Display % New
Display Ad $ Conv % Visitors
Email
Email Newsletter $
Conv %
18. Story Telling
PROS CONS
1. They understand 1. Not for every
quickly client (or agency)
2. You can share 2. Factor in editing
real data from time
the source
3. Requires software
3. Makes for very
PC - Camtasia
productive face
time Mac - Screenflow
23. Questions?
Chris Sietsema
Teach to Fish Digital
(480) 389.5435
teachtofishdigital.com
linkedin.com/in/sietsema
twitter.com/sietsema
slideshare.net/sietsema
24. Slide-ography
Slide 3 “The Planet Data Center” by The Planet on Flickr Creative Commons
Slide 3 “Alarm Clock” by alancleaver_2000 on Flickr Creative Commons
Slide 3 “Confusing Traffic Sign, Boston, MA” by NNECPA on Flickr Creative
Commons
Slide 4 - The infamous Matthew Lesko
Slide 5 - “(don’t) Cry” by Pedro Klien on Flickr Creative Commons
Slide 6 - Blindfolded Holiday Gift Wrapping by Christine and Justin Gignac