Signe Damgaard Jepsen discusses her experience with social media curation and journalism. She has used social listening and curation to cover several large events, like music festivals with thousands in attendance over multiple days. While challenges included limited access and concrete walls blocking signals, the results included faster journalism, broader tip-of-the-iceberg views, and possible applications to everyday reporting. She asks if social curation could be useful for companies and organizations, and discusses ethics and best practices.

1. Listen! Curate! Publish! @jboye Aarhus 2012

2. Signe
Damgaard
Jepsen
Journalist
Curator
Innovator
Public Relationist
@signedamj

3. Listen! Curate! Publish!
Is social curation usefull for
companies and organisations?

4. My journalism
• 2000s: Civic journalism – hot!
• www.fyens.dk/baglandet
• 1:1

5. U21live.com
• Danish School of Journalism
• Already existing content
• Passion
• Drive

8. www.aoa.dk/spot12
• 13 journalists
• 2 days
• 5000 guests
• 70+ concerts
• 40+ stories
Downside: Concrete walls…

9. How to
• Listen
– Hootsuite.com
– Know your turf
– Register all musicians and other relevant
people
– Make plans – roles
– Do you report yourself?

10. Examples

11. Results
• People were slow – Monday huge day
• Method didn’t live – didn’t die

14. www.aoa.dk/northside
• 2 journalists
• 25.000 people
• 3 days
• 30 concerts
• Outside => 3G + wifi
• We weren’t there…

15. Examples

16. Results
• Tip of the iceberg
• View from mountaintop
• Faster journalism
• Faster conclusions
• Possible in everyday journalism if you
know your turf

18. Stiften.dk/ol
• 4 journos + 1 projectlead
• 113 athletes
• 5 particular athletes
• 18 days
• 1 olympic game-period
• No accreditation
• Heavy set of no gos from IOC

19. How to
• Listen
– Hootsuite
– Twitter-lists
– Feedly for facebook
– Ifttt.com

20. Examples

21. YES!
• You CAN do journalism on top of social
media
• You have a new way of connecting to your
community
• Vast pool of content

22. Live Storify

23. What about you guys?
• Any good for organisations?
• Any good for corporate?

24. Ethics

25. What will work for you?

26. Signe Damgaard
Jepsen
@signedamj
26 200 715
signedjepsen@gmail.com