Shine a spotlight on your business with illuminated signs! Day or night, illuminated signage allows your company to be seen and attract customers. With a variety of options available, there’s no reason not to bring light and vibrancy to your indoor and outdoor signage.

1. Shine A Light On Your Business With Illuminated Signage
Shine a spotlight on your business with illuminated signs! Day or night, illuminated signage allows your
company to be seen and attract customers. With a variety of options available, there’s no reason not to
bring light and vibrancy to your indoor and outdoorsignage.
Familiarize yourself with the various options available in order to let your sign shine like it should.
Channel Letters
Channel letters are one of the most popular signs when it comes to storefront advertising and lobby
signs. Designed using vibrant, full color acrylic, channel letters are can be illuminated in a variety of
different ways that allow an attractive play of color, shadow, and lights.
The standard lighting option for channel letters is front-lit lettering, which means that the lighting is
actually contained inside the letter and allowed to shine through the acrylic face. For a more dramatic
look, you can opt for reverse lit, or halo lit, lettering, which allows the light to come from the back of the
sign, creating a halo effect.
Cabinet Signs
Cabinet sign displays are created in much the same way as channel letters. However, instead of each
individual letter being cut out of acrylic, the sign is printed on one large sheet, often accommodating for
more difficult fonts and designs. Additionally, cabinet signs are typically only lit with front-face lighting in
order to ensure even lighting of every part of the design.

2. Cabinet signs can either be incorporated in monument sign design or left with the lighter design of pole
cabinet signs, in which the light box is simply attached to a pole, similar to a post and panel sign design.
Reader Boards
Reader boards are typically what you see in front of schools or perched above movie theater ticket
counters – a large board that allows small acrylic letters to be slid in and out with movie names,
promotions, or often funny advertising quips. But what makes these reader boards better than their
versatility and easily adaptability? Adding LED backlighting to ensure that your message is seen
regardless of lighting conditions.
Digital LED Displays
You’ve probably seen digital LED displays with words scrolling by in bright red letters. This form of
illuminated signage really belongs more in the category of digital signage, but it’s worth noting because
digital displays can be built in to monument signs or coupled with post and panel signs to brightly
display information that will change often without the hassle of actually reinstalling the sign every time
a new promotion or sale pops up.