Submit Search
Upload
Email marketing in a mobile world
•
0 likes
•
720 views
Sign-Up.to
Follow
Email marketing in a mobile world. Presentation from The Digital Marketing Show 2013
Read less
Read more
Technology
Business
Slideshow view
Report
Share
Slideshow view
Report
Share
1 of 30
Download now
Download to read offline
Recommended
El partenó
El partenó
monica016
Watch the thrown presntation
Watch the thrown presntation
khalidinho96
Analysing nme
Analysing nme
khalidinho96
Screen shots of my progress in making a front cover on Photoshop
Screen shots of my progress in making a front cover on Photoshop
khalidinho96
Title and typography
Title and typography
ravensinnott
Mentoring in the 21st century - using the internet to build skills and network
Mentoring in the 21st century - using the internet to build skills and network
Vicki Whiting
Digital Marketing First - Mobile Changes Everything - #DMF2013
Digital Marketing First - Mobile Changes Everything - #DMF2013
Jonathan Wuurman
8 Trends that Will Define the Future of Email Marketing
8 Trends that Will Define the Future of Email Marketing
Litmus
Recommended
El partenó
El partenó
monica016
Watch the thrown presntation
Watch the thrown presntation
khalidinho96
Analysing nme
Analysing nme
khalidinho96
Screen shots of my progress in making a front cover on Photoshop
Screen shots of my progress in making a front cover on Photoshop
khalidinho96
Title and typography
Title and typography
ravensinnott
Mentoring in the 21st century - using the internet to build skills and network
Mentoring in the 21st century - using the internet to build skills and network
Vicki Whiting
Digital Marketing First - Mobile Changes Everything - #DMF2013
Digital Marketing First - Mobile Changes Everything - #DMF2013
Jonathan Wuurman
8 Trends that Will Define the Future of Email Marketing
8 Trends that Will Define the Future of Email Marketing
Litmus
Lies, Damned Lies + Email Design : Seattle Interactive Conference 2013
Lies, Damned Lies + Email Design : Seattle Interactive Conference 2013
HackerAgency
Creating Email Campaigns that Work: A Focus on Design Elements
Creating Email Campaigns that Work: A Focus on Design Elements
Email on Acid
Born with a Cell Phone
Born with a Cell Phone
Lance Helgerson
Chatbot-Report.pptx
Chatbot-Report.pptx
ValBartolome
Omni-experience Dimension
Omni-experience Dimension
Handojo Triyanto, P.CRM
The Value of Email, Mobile & Social in South Africa
The Value of Email, Mobile & Social in South Africa
Everlytic
The Best B2B Marketing Stats to Boost Your Campaign in 2019
The Best B2B Marketing Stats to Boost Your Campaign in 2019
TradeKey
2016 Email Marketing Industry Census Webinar
2016 Email Marketing Industry Census Webinar
Adestra
8 Trends That Will Define the Future of Email Marketing
8 Trends That Will Define the Future of Email Marketing
Chad S. White
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
TheClubhou.se
Indonesia digitalfuture
Indonesia digitalfuture
Danny Oei Wirianto
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
Mass Transmit
Internet Summit Conference - 5 Ways To Improve Your Email Campaigns and Get B...
Internet Summit Conference - 5 Ways To Improve Your Email Campaigns and Get B...
Email on Acid
The digital-dna-the-state-of-emarketing-in-india
The digital-dna-the-state-of-emarketing-in-india
Sumit Roy
The digital-dna-the-state-of-emarketing-in-india
The digital-dna-the-state-of-emarketing-in-india
Saurabh Agrawal
2017 trends in email marketing - Seán Donnelly, Econsultancy
2017 trends in email marketing - Seán Donnelly, Econsultancy
Adestra
2014 Key trends
2014 Key trends
Sean Cho
5 Ways to Improve Your Email Campaigns (and Get Better Results)
5 Ways to Improve Your Email Campaigns (and Get Better Results)
Email on Acid
BITB -- The Digitally Integrated Pitch
BITB -- The Digitally Integrated Pitch
agencyside
Who owns your chats - by Zoobe for Startup Safary Berlin May 2015 // Facebook...
Who owns your chats - by Zoobe for Startup Safary Berlin May 2015 // Facebook...
ZoobeApp
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
apidays
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
jfdjdjcjdnsjd
More Related Content
Similar to Email marketing in a mobile world
Lies, Damned Lies + Email Design : Seattle Interactive Conference 2013
Lies, Damned Lies + Email Design : Seattle Interactive Conference 2013
HackerAgency
Creating Email Campaigns that Work: A Focus on Design Elements
Creating Email Campaigns that Work: A Focus on Design Elements
Email on Acid
Born with a Cell Phone
Born with a Cell Phone
Lance Helgerson
Chatbot-Report.pptx
Chatbot-Report.pptx
ValBartolome
Omni-experience Dimension
Omni-experience Dimension
Handojo Triyanto, P.CRM
The Value of Email, Mobile & Social in South Africa
The Value of Email, Mobile & Social in South Africa
Everlytic
The Best B2B Marketing Stats to Boost Your Campaign in 2019
The Best B2B Marketing Stats to Boost Your Campaign in 2019
TradeKey
2016 Email Marketing Industry Census Webinar
2016 Email Marketing Industry Census Webinar
Adestra
8 Trends That Will Define the Future of Email Marketing
8 Trends That Will Define the Future of Email Marketing
Chad S. White
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
TheClubhou.se
Indonesia digitalfuture
Indonesia digitalfuture
Danny Oei Wirianto
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
Mass Transmit
Internet Summit Conference - 5 Ways To Improve Your Email Campaigns and Get B...
Internet Summit Conference - 5 Ways To Improve Your Email Campaigns and Get B...
Email on Acid
The digital-dna-the-state-of-emarketing-in-india
The digital-dna-the-state-of-emarketing-in-india
Sumit Roy
The digital-dna-the-state-of-emarketing-in-india
The digital-dna-the-state-of-emarketing-in-india
Saurabh Agrawal
2017 trends in email marketing - Seán Donnelly, Econsultancy
2017 trends in email marketing - Seán Donnelly, Econsultancy
Adestra
2014 Key trends
2014 Key trends
Sean Cho
5 Ways to Improve Your Email Campaigns (and Get Better Results)
5 Ways to Improve Your Email Campaigns (and Get Better Results)
Email on Acid
BITB -- The Digitally Integrated Pitch
BITB -- The Digitally Integrated Pitch
agencyside
Who owns your chats - by Zoobe for Startup Safary Berlin May 2015 // Facebook...
Who owns your chats - by Zoobe for Startup Safary Berlin May 2015 // Facebook...
ZoobeApp
Similar to Email marketing in a mobile world
(20)
Lies, Damned Lies + Email Design : Seattle Interactive Conference 2013
Lies, Damned Lies + Email Design : Seattle Interactive Conference 2013
Creating Email Campaigns that Work: A Focus on Design Elements
Creating Email Campaigns that Work: A Focus on Design Elements
Born with a Cell Phone
Born with a Cell Phone
Chatbot-Report.pptx
Chatbot-Report.pptx
Omni-experience Dimension
Omni-experience Dimension
The Value of Email, Mobile & Social in South Africa
The Value of Email, Mobile & Social in South Africa
The Best B2B Marketing Stats to Boost Your Campaign in 2019
The Best B2B Marketing Stats to Boost Your Campaign in 2019
2016 Email Marketing Industry Census Webinar
2016 Email Marketing Industry Census Webinar
8 Trends That Will Define the Future of Email Marketing
8 Trends That Will Define the Future of Email Marketing
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
Indonesia digitalfuture
Indonesia digitalfuture
Mobile Email Marketing: Small Screen, Big Opportunity
Mobile Email Marketing: Small Screen, Big Opportunity
Internet Summit Conference - 5 Ways To Improve Your Email Campaigns and Get B...
Internet Summit Conference - 5 Ways To Improve Your Email Campaigns and Get B...
The digital-dna-the-state-of-emarketing-in-india
The digital-dna-the-state-of-emarketing-in-india
The digital-dna-the-state-of-emarketing-in-india
The digital-dna-the-state-of-emarketing-in-india
2017 trends in email marketing - Seán Donnelly, Econsultancy
2017 trends in email marketing - Seán Donnelly, Econsultancy
2014 Key trends
2014 Key trends
5 Ways to Improve Your Email Campaigns (and Get Better Results)
5 Ways to Improve Your Email Campaigns (and Get Better Results)
BITB -- The Digitally Integrated Pitch
BITB -- The Digitally Integrated Pitch
Who owns your chats - by Zoobe for Startup Safary Berlin May 2015 // Facebook...
Who owns your chats - by Zoobe for Startup Safary Berlin May 2015 // Facebook...
Recently uploaded
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
apidays
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
jfdjdjcjdnsjd
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Zilliz
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Juan lago vázquez
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
The Digital Insurer
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Orbitshub
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
rafiqahmad00786416
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Khushali Kathiriya
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
debabhi2
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Sandro Moreira
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
DianaGray10
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
Recently uploaded
(20)
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Email marketing in a mobile world
1.
Email in a
mobile world
2.
@signupto
3.
Is email still
relevant? SMS Email Facebook Google+ LinkedIn Tumblr Twitter Pinterest 0 1,750 3,500 2103 Active Users (Millions) @signupto 5,250 7,000 2012
4.
YES! @signupto
5.
67% of marketers say
email is their most successful digital marketing activity (CMO Council) @signupto
6.
Why? •Personal & private •Non
proprietary •Save for later @signupto
7.
27% of email
opens were mobile in 2011 (Knotice, H2 2011) 27% 73% Mobile @signupto Desktop
8.
47% of email
opens are mobile today (Litmus, October ’13) 53% Mobile @signupto 47% Desktop
9.
but this will
reach 60% by late 2014 40% 60% Mobile @signupto Desktop
10.
Email is mobile marketing @signupto
11.
50% + of all
mobile purchases are triggered by email (Exact Target) @signupto
12.
33% use mobile
to screen their emails (STEEL) 70% of users will just delete if it doesn’t look good @signupto (Blue Hornet)
13.
but... @signupto
14.
@signupto
15.
18% of emails are
optimised for mobile (Experian) @signupto
16.
How to optimise
for mobile @signupto
17.
Simple: design for
mobile as the target platform @signupto
18.
Better: Responsive design •Adapts
to fit the viewing device (mostly) •Uses CSS media queries •Hide, resize or show different elements @signupto
19.
@signupto
20.
Key considerations •Small viewing
area •Single column •Short attention span •Clear call-to-action / large interaction area •Optimise your subject line and pre-header •Make sure your site works well on mobile! @signupto
21.
@signupto
22.
Make things easy @signupto
23.
When’s best to
send? @signupto
24.
We looked at
a few billion emails and... @signupto
25.
Time of day
- 3pm 12am 1am 2am 3am 4am 5am 6am 7am 8am Opens @signupto 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm Clicks
26.
Day of week
- Thursday Monday Tuesday Wednesday Opens @signupto Thursday Friday Saturday Clicks Sunday
27.
But even better... @signupto
28.
@signupto
29.
Let people decide
when’s best for them @signupto
30.
! @SIGNUPTO WWW.SIGNUPTO.COM
Download now