Moderator:
Carr Davis, Managing Partner, ASC Partners, LLC
Panelists:
Ed Colleran, Senior Director of International Relations, Copyright Clearance Center
Jeffrey Litvack, Global Director, New Media Markets, AP Digital
Scott Livingston, Vice President, LexisNexis Group
David J. Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., A WPP Company
3. Moderator:
Carr Davis,
Co-Founder, BBN Networks, Managing Partner, ASC Partners, LLC
Panelists:
Ed Colleran
Sr. Dir / International Relations, Copyright Clearance Center
Jeffrey Litvack,
GM, Global Product Development, Associated Press
Scott Livingston,
VP, LexisNexis Group
David J. Moore,
Chmn, Founder & CEO, 24/7 Real Media, Inc., A WPP Company
4. Case Study #1
Jeffrey Litvack
Opportunity?
How did AP capitalize?
Business models considered?
Results
4
5. Case Study #2:
Scott Livingston
Latent demand for geospatial consumption
Mobile app strategy predicated on user behavior
and tied to core platform strategy
Using both free and fee business models
Three apps released. Learning. Every solution
evaluating mobile as a platform extension.
6. Moderator:
Carr Davis, cdavis@ascllc.net, Co-Founder, BBN Networks,
Managing Partner, ASC Partners, LLC
Panelists:
Ed Colleran, ecolleran@copyright.com, Sr. Dir / Int’l Relations,
Copyright Clearance Center
Jeffrey Litvack, jlitvack@ap.org, GM, Global Product Development,
Associated Press
Scott Livingston, scott.livingston@lexisnexis.com, VP, LexisNexis
Group
David J. Moore, david.moore@247realmedia.com, Chmn, Founder &
CEO, 24/7 Real Media, Inc., A WPP Company