Getting Ready to Make Effective Use of Twitter

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4 Social Steps
Creating a personal social strategy

2. Clarify & Focus
Sharpen Your Objectives:
Move from broad goals to
measurable objectives.
Articulate S.M.A.R.T. goals.
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3. Listen & Assess
Where do you stand?
Take the pulse of your community. Identify
and articulate key gaps between where
you are and where you want to be.
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4. Plan & Connect
What can you try?
Reach out to your community
with open eyes and ears. Start
a dialogue. Create sparks.
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5. Measure & Adjust
What’s working/what’s not? Why?
Select metrics that matter.
Capitalize on successes, learn
from failures. Rinse & repeat.
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