Stretch provides experiential marketing campaigns that place brand experiences at the core. They aim to amplify the impact of these experiences through relevant media channels like digital, PR, ATL, in-store activations and outdoor media. The document discusses the evolution of brand experiences from agrarian to industrial to service to experience economies. It also presents case studies of experiential marketing campaigns Stretch developed for brands like Eight Hour Cream, highlighting events, sampling, data capture and on-site sales.
12. Defining
ExperienGal
MarkeGng:
a
campaign
that
places
the
Brand
Experience
at
the
core
and
amplifies
the
impact
of
that
experience
through
relevant
media
channels
13. Digital
• Website
visits
• Facebook
galleries
• Youtube
content
ExperienGal
• TwiFer
PR
Stretching
Model
•
Editorial
•
Interviews
Amplifica)on
•
Product
placement
ATL
Event
Foo4all
(eyeballs)
• Radio
–
audience
• TV
content
Sampling/Demos
In
Store/On
Trade
Experience
• On
pack
Data
Capture
• POS
• Ac)va)ons
On
Site
Sales
Outdoor/Projec)on
•
Outdoor
media
•
PR
value
CRM