Building An Age Neutral Society
•
0 recomendaciones•316 vistas
Although not one of the most aged societies in Asia Pacific, Malaysia is one of the fastest ageing. Now is the time to prepare. But how?
Recomendados
Más contenido relacionado
Destacado
Destacado (17)
Último
Último (20)
Building An Age Neutral Society
- 1. BUILDING AN AGE-NEUTRAL SOCIETY © Silver Group 2010 Thursday, August 5, 2010
- 2. 1.why age neutral? 2.why now? 3.where to begin? © Silver Group 2010 Thursday, August 5, 2010
- 3. PSYCHOLOGY PHYSIOLOGY Thursday, August 5, 2010
- 4. Don’t call me old! How do you think, feel and behave relative to your actual age? 5 ~ 10 years younger 60% 45% 30% 15% 0% Australia China India Japan Singapore HK SilverPoll™ Jan 2009 © Silver Group 2010 Thursday, August 5, 2010
- 5. the ‘new’ old THINK FEEL LOOK YOUNGER for LONGER © Silver Group 2010 Thursday, August 5, 2010
- 6. physiological ageing affects everyone, in different ways, at different stages relentless and impacts: ➡ new product design ➡ all physical aspects of society and infrastructure ➡ communications CHALLENGE: remain relevant to people as they age, without making them feel old and without alienating the younger population © Silver Group 2010 Thursday, August 5, 2010
- 7. “What aspects of getting older most annoy you?” 40% 318,452 60% PHYSIOLOGY 208,171 PSYCHOLOGY N = 526,623 SilverPoll™ Jan 2009 © Silver Group 2010 Thursday, August 5, 2010
- 8. Silo AGE SPECIFIC Pre Teens Young Older Silvers Adults Adults AGE SPECIFIC © Silver Group 2010 Thursday, August 5, 2010
- 9. © Silver Group 2010 Thursday, August 5, 2010
- 10. Silo AGE SPECIFIC Pre Teens Young Older Silvers age-neutral Adults Adults AGE SPECIFIC © Silver Group 2010 Thursday, August 5, 2010
- 11. age-neutral © Silver Group 2010 Thursday, August 5, 2010
- 12. 1.why age neutral? 2.why now? © Silver Group 2010 Thursday, August 5, 2010
- 13. “Population ageing is unprecedented, Population ageing is unprecedented, a process without a process without parallel in the parallel history of in the history humanity… of humanity…” United Nations, World Population Ageing Report, 2007 © Silver Group 2010 Thursday, August 5, 2010
- 14. Malaysia 20 year outlook 40.0 31 31 32 30.0 31 27 20.0 21 23 10.0 3% 14 17 19% 46% 0 64% 139% 0~14 7 15~29 30~44 2008 45~59 2028 60+ © Silver Group 2010 Thursday, August 5, 2010
- 15. Malaysia spending power Retired (65+) US$ billions $10.2 Empty nesters Old singles $4.1 TOTAL 2005 2015 MasterCard Asia/Pacific © Silver Group 2010 Thursday, August 5, 2010
- 16. elites spending 60.0 77.5 95.0 112.5 130.0 Stock/Securities/Bonds Privilege/Priority Banking Account Own Primary Residence Offshore Investment Accounts Quality Clothes & Leather (US$500+) Jewellery (US$1000+ Per Item) Luxury Watch (US$1000+) 25-49 50-64 Synovate PAX © Silver Group 2010 Thursday, August 5, 2010
- 17. 1.why age neutral? 2.why now? 3.where to begin? © Silver Group 2010 Thursday, August 5, 2010
- 18. “......... older Malaysian consumers also voiced their concerns about the facilities within shopping areas that need to be improved to be more elderly friendly” Older Consumers in Malaysia: Dr. Ong Fon Sim & David R. Phillips 2007 © Silver Group 2010 Thursday, August 5, 2010
- 19. A globally unique, web-based tool to accurately simulate the complete customer journey with the product/service or brand Can measure 150 touch-points against 18 effects of ageing (potential of 2,700 data inputs) Provides graphical analysis with comments and photo reference Conducted by professionals deeply familiar with the issues of ageing © Silver Group 2010 Thursday, August 5, 2010
- 20. making the connections + = An 18 effects Customer assessment of ageing journey of age-neutrality PHYSICAL ONLINE COMMUNICATIONS operational analysis SENSORY prioritised action plan COGNITIVE PHONE SALES/SUPPORT PRODUCT RETAIL © Silver Group 2010 Thursday, August 5, 2010
- 21. understand, measure, and remove the barriers with (older) customers © Silver Group 2010 Thursday, August 5, 2010
- 22. © Silver Group 2010 Thursday, August 5, 2010
- 23. age-neutral Malaysia? © Silver Group 2010 Thursday, August 5, 2010
- 24. 1.why age neutral? 2.why now? 3.where to begin? © Silver Group 2010 Thursday, August 5, 2010
- 25. Connecting you to the 50+ market http://www.silvergroup.asia http://www.silvergroup.asia/blog email: kim@silvergroup.asia © Silver Group 2010 Thursday, August 5, 2010