A presentation @IxDconf Interaction13. We are user experience designers; professional innovators creating solutions for real-world problems. We're tuned to understanding people's needs, and much of our job involves balancing these user needs against those of our clients' business. But look wider – at the financial, ecological and sociological crises that affect our society in large and small ways. Perhaps there is a third set of needs to keep in balance; ethical needs. This presentation is about how to adopt a new awareness to add human and ethical strand into our everyday work. Just as large companies now consider 'corporate social responsibility' part of 'business as usual', so we as a designers can incorporate ethical social innovation into our work, and in doing so help our company and clients to be more sensitive to the wider needs of people (not users). I will share ideas and trends from science, business, social innovators and philosophers to help you introduce the Good factor into your understanding of problems, so you can go a step ahead and design for good. You already recycle, support local trade, maybe even volunteer in your community. I now invite you to introduce such ethical values into your design and work. It's not easy, but it's inspiring rewarding, and leads to a better world and happy people!

1. Switch ON
and design for
Good everyday
@silviacalvet
http://design4good.info/
#ONtheGOOD
Tuesday, 29 January 13

2. ►http://www.youtube.com/watch?v=q8LKaASRGYQ
This talk is a call to action ♥ ≋ ⚇
Tuesday, 29 January 13

3. Martin Gommel
daniel_littlewood
ccorantioquia
Guillermo Montojo
xplan303ex
World Wide Wild Crisis, Pain, Stress...
Tuesday, 29 January 13

4. mermaid99
nyealumniadvisor
El blog de apa
IFRC
We are doing... But not enough
Tuesday, 29 January 13

5. ► https://vimeo.com/19131028
We care about people UX is the most beautiful job
Tuesday, 29 January 13

6. changing the world...
Good
Tuesday, 29 January 13

7. Germany ♀ What stops you from doing more? ‟ Time.”
7am 12pm 16pm 20pm
Getting ready. Letter from
Yummy bio Volunteer
Dressed with @ work @ work ethical bank Recycling
meal work
organic cotton stuff services
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13

8. United Kingdom ♂ ‟My job isn't focused on solving societal problems. I would prefer a job
like that, but not enough opportunities are around, or I couldn't afford
the poor salary to do them.”
7am 12pm 16pm 20pm
Letter from his
Yummy bio
Recycle @ work @ work ethical bank
meal
services
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13

9. France ♀ ‟Not as many opportunities as I would like, especially because the clients I work
for are not involved in addressing such issues.”
7am 12pm 16pm 20pm
Getting ready.
Yummy bio Donation to
Dressed with @ work @ work Quarterly Recycling
meal Children charity
organic stuff Newsletter
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13

10. Spain ♀ ‟I try to do projects that are respectful and transparent to the people.”
7am 12pm 16pm 20pm
Recycle
Getting
@ work Lunch @ work
ready Quarterly
Newsletter
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13

11. The Netherlands ♂ ‟I feel that as ux designers we have a chance to make people worry less
about and spend less time on work-related things and spend more time
together.”
7am 12pm 16pm 20pm
Getting ready. Letter from his
Yummy bio News from
Dressed with @ work @ work ethical bank
meal
organic cotton stuff services
Emotional intensity about Good
Actions with real impact for good
Tuesday, 29 January 13

12. Are you waiting for a
Social project?
innovation
Why? Green Company, A Social resposnability
project...
Tuesday, 29 January 13

13. ☐ The government
Who do you think will change
the world to be a better place?
☐ The non-profits
☐ I, you, we
Tuesday, 29 January 13

14. ☐ The government
Who do you think will change
the world to be a better place?
☐ The non-profits
...exactly!
☐ I, you, we
Tuesday, 29 January 13

15. ► https://vimeo.com/19131028
“...fresh pair of eyes. Creating experiences and social
The most beautiful job interactions that bring order in a world of
chaos.”
Tuesday, 29 January 13

16. The UN’ defines emerging ‘creative economy’ as
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13

17. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13

18. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13

19. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social
inclusion, cultural diversity and human developement
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13

20. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social
inclusion, cultural diversity and human developement
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and
tourism
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13

21. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings while promoting social
inclusion, cultural diversity and human developement
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and
tourism
•A set of knowledge-based economic activities with a development dimension and cross-cutting linkages at
amacro and micro levels to overall economy
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13

22. The UN’ defines emerging ‘creative economy’ as
•An evolving concept based on creative assets
•Potentially generating economic growth and development
•Holding the potential to foster income generation, job creation and export earnings
while promoting social inclusion, cultural diversity and human development
•Embracing economic, cultural and social aspects interacting with technology, intellectual property and
tourism
•A set of knowledge-based economic activities with a development dimension and
cross-cutting linkages at a macro and micro levels to overall economy
Creative Economy report 2008 The UN’ Conference on Trade and
Development
Tuesday, 29 January 13

23. WHAT...? Don’t Panic. Relax,
Tuesday, 29 January 13

24. ♥ ≋ ⚇
WHAT...? Don’t Panic. Relax,
Tuesday, 29 January 13

25. ♥ ≋ ⚇
WHAT...? Don’t Panic. Relax,
Tuesday, 29 January 13

26. http://www.thepeoplessupermarket.org
► http://youtu.be/pKISELngWj0
The People’s Supermarket Social innovators
Tuesday, 29 January 13

27. Text
http://www.gemeinwohl-oekonomie.org/en
Market values & Social values no longer
Common Welfare Economy oppose each other
Tuesday, 29 January 13

28. http://www.blueeconomy.eu/ ► http://www.blueeconomy.eu/m/videos/home/
Human production and consumption
Science & Business patterns are no longer sustainable
Tuesday, 29 January 13

29. http://www.piggydreams.com
Inspired by the positive energy of Dreams vs compulsive consumerism.
Rational & Planned shopping vs Impulsive & Irrational.
Focused on satisfaction of saving vs credit stress.
Business with heart Accidental Social innovators?
Tuesday, 29 January 13

30. http://designthatmatters.org/portfolio/projects/incubator/
R&D Understanding the problem
Tuesday, 29 January 13

31. How can I
Import
these to my projects?
♥≋⚇ how?
Tuesday, 29 January 13

32. ♥
Be switched ON ♥ ≋⚇
Tuesday, 29 January 13

33. ≋
Who design, creates, deliver business, interactions? Machines?
You are not alone ♥ ≋⚇
Tuesday, 29 January 13

34. Ecosystems
Baby steps
⚇ Look the big picture
Market values and social values does not need to
oppose each other
Win to Win ♥ ≋⚇
Tuesday, 29 January 13

35. You are a change agent everyday ♥ ≋ ⚇
Tuesday, 29 January 13

36. You are a change agent everyday ♥ ≋ ⚇
Tuesday, 29 January 13

37. START
some day is today
NOW
flickr.com/photos/mikecogh/4865705191
Thank you @silviacalvet
Tuesday, 29 January 13

38. START
some day is today
NOW
#ONtheGOOD
Tuesday, 29 January 13

39. Thank you
@silviacalvet
http://design4good.info/
#ONtheGOOD
Tuesday, 29 January 13

40. @silviacalvet
http://design4good.info/
#ONtheGOOD
Tuesday, 29 January 13