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WHAT IS
CONTENT
ANALYTICS   ?
CONTENT ANALYTICS
  UNLOCKS    BUSINESS VALUE
    FROM     UNSTRUCTURED CONTENT
       VIA   SEMANTIC TECHNOLOGIES
DELIVERING   ANSWERS
       TO    IMPORTANT QUESTIONS
ANALYTICS
ADDSVALUE
BUT WHY

          ?
AND WHY NOW
OFFLOADING
THE   EASY BUT TEDIOUS
FINDING WORDS
WHAT
       FEATURES
OF THIS SMARTPHONE
ARE   USERS INCREASINGLY
LIKING     OR   HATING
                       ?
CONTENT
ANALYTICS
WHAT   CAUSED
THIS RECENT   DROP
     SALES FOR
                 ?
IN

PRODUCT X
MEDIA PROFILE
GIVE ME A

OF MR. X INCLUDING
TRENDS, QUOTES, ROLES, CONTACTS, …
ADVANCED
CONTENT ANALYTICS
FIND POSITIVE REVIEWS
OF     PRODUCT X
THAT   COMPLAIN
ABOUT SPECIFIC   FEATURES
TRACK THE   INFLUENCE
OF THIS PRESS RELEASE
IN   BLOGS OVER   TIME
WHICH   REGULATORY CLAUSES
AND SENTENCES FROM PAST CASES
DISCUSS THE FAILURE OF COMPONENT X
                                     ?
OFFLOADING
THE   EASY   BUT   TEDIOUS
Enrich. Classify. Understand
High Level Architecture
                    REST APIs / XML RCP (HTTP)
                            IN    OUT




                                                                                           UIMA
                                    Annotations                                                   3RD party annotator
                                  (Facts & relationships)
                     Sentiments/Opinion




                                                                  Key concepts
                                          Categories
       Similarity




                                                                                 Parsers
                                                       Entities
                             s




                                                                                             The 3 pillars of content analytics:
                                                                                             1. Languages
                                                                                             2. Industry specific annotations
                                                                                             3. Industry specific documents

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OpenText Content Analytics - Quick Introduction