1. Personalisation
& Localism
Getting behind the
jargon
Dr Simon Duffy
Talks for Flexible Support
Options in Barnsley, 2011

2. The Centre for Welfare
• Independent research & development network
• Founded upon belief in human equality and diversity
• A community of 60 Fellows
• People who created person centred planning,
individual budgets, self-directed support, support
planning etc...
• 200+ publications at www.centreforwelfarereform.org
working to democratise the welfare

3. 4 Thoughts
• Personalisation is really about citizenship.
• Localism is really about citizenship.
• Central government policy is confused
and self-contradictory
• But there is scope for positive change in
local communities

4. The welfare state is good

5. The welfare state is good
it’s just designed wrong

6. The welfare state is good
it’s just designed wrong

7. Photos from “Christmas in
Purgatory”

8. Institutions
don’t just
come with
walls...
They start in
the mind...
And can be
hidden in
systems of
power,
education,

9. Great language...
‘inclusion’
‘normalisatio
n’
‘individualise
d’
...shame about
reality

10. Government spends our money in
advance - we must extract what value
we can from their decisions...
Bad value
seems to be
built into the
system

12. But people trapped in

13. Poverty comes in many

17. 1. being in control
2. with direction
3. enough money
4. your own home
5. enough help, and
6. being active in community
employment is a critical thread

19. 1. A positive focus on the person - their real
wealth
2. An equal and productive relationship with
the professional - coproduction
3. A commitment to positive outcomes and
citizenship

21. the old care management system

22. it’s really hard to

23. it’s really hard to
• empower people - without entitlements

24. it’s really hard to
• empower people - without entitlements
• strengthen capacity - focusing only on needs

25. it’s really hard to
• empower people - without entitlements
• strengthen capacity - focusing only on needs
• connect to community - inside segregated services

26. it’s really hard to
• empower people - without entitlements
• strengthen capacity - focusing only on needs
• connect to community - inside segregated services
• build safe networks - without family, friends and love

27. replace care management

28. replace care management
with self‐directed support

29. this means we can

30. this means we can
1. empower people - tell people their budget

31. this means we can
1. empower people - tell people their budget
2. strengthen capacity - focus on personal outcomes

32. this means we can
1. empower people - tell people their budget
2. strengthen capacity - focus on personal outcomes
3. access community - use funding flexibly

33. this means we can
1. empower people - tell people their budget
2. strengthen capacity - focus on personal outcomes
3. access community - use funding flexibly
4. build safer networks - work with family & friends

39. Localism anyone?

40. www.campaignforafairsociety.org

41. New Script for Social Work

46. Community Brokerage

53. WomenCentre
a creative and
positive community

56. Personalised
Transition
control: health,
education & support

58. Jonathan’s health needs are complex.In the 3 years before
leaving school Jonathan spent 150 days in hospital - responding
to problems with breathing. In the 3 years since leaving hospital
he has spent only 2 nights in hospital - for elective dental
treatments.
Jonathan’s family have overseen the development of a
personalised package of support for Jonathan with flexibility,
employment and learning - but not learning in college - but
learning on the job. Over the last 3 years, Jonathan has acquired
two City & Guilds Qualifications and is now learning new
independent living skills. Over the last 3 years, the individual
budget system has enabled Jonathan and his family to make
significant efficiencies in the costs of his care and support and
save the NHS:
•Over £100,000 in hospital stays
•Over £300,000 in residential care costs

59. A couple of weeks ago in Sheffield, I met a wonderful woman
called Katrina. She's got three disabled sons. e oldest is
Jonathan, a charming, warm hearted young man of 19. He can't
walk or talk clearly, or feed himself alone. He's had a breathing
tube in his neck since he was a toddler. Under a scheme the new
Liberal Democrat council in Sheffield is extending, Jonathan's
just got his own individual budget and care plan.
Now he's doing work with a local charity, attending a music
group, has his own personal assistant - a child whose potential
seemed so limited. Finally as a young man, engaged in life in a
way he and his mother never thought possible. Katrina told me
with the biggest smile I've ever seen, she said: We've gone from
having nothing to having everything. I wish every child's needs
would be taken this seriously. (Nick Clegg, 17 September 2008).

60. Personalised
Support
flexible & creative
support

65. The Centre for Welfare Reform
The Quadrant, 99 Parkway Avenue,
Parkway Business Park
Sheffield, S9 4WG
T +44 114 251 1790 | M +44
7729 7729 41
admin@centreforwelfarereform.org
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