The document discusses Carlsberg Group's sustainable packaging initiative called Cradle-to-Cradle. The initiative aims to create a zero-waste, beneficial society by developing products using Cradle-to-Cradle principles. Cradle-to-Cradle is a design concept that defines materials by how they are used so that resources are suitable for reuse instead of waste. The objective is to analyze Carlsberg's packaging portfolio from a Cradle-to-Cradle perspective to develop packaging optimized for reuse in biological or technical cycles. This will help Carlsberg further distinguish its products for high quality and support the circular economy.