Introduction to Kantar Healchare China contact: simon.li@kantarhealth.com

1. You know about that “Kantar Health”?
A best kept secret now you should know……………..
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2. Kantar Health embraces the best legacies in the healthcare
market research and consulting world……
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3. It is not simply “from PINK to BLACK”, we see a rebirth of a
agency with unparalleled resources and expertise
Consulting for
Digital Life pharmaceutical and life
Epidemiology experts science industry
Largest panel of disease
population
Consumer Insights
Robust forecasting
Advanced analytics
Innovation
Out of box
solutions Oncology experts
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4. Kantar Health is unique in horizontal collaboration
opportunities, empowered by a web of group companies
Insights
Communication/PR
Digital
© Copyright 2011 KantarHealth
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5. The development of China business for Kantar Health focus
on market research and stakeholder management in 2011
Payer
Corporate Development / Sales Medical
Pricing Market Research Affairs
Commercial Planning & Reimb Ops & HEOR
Licensing & Business Development Kantar Health Lines of Business
New Product Development (NPD)
Stakeholder Management (SHM)
Centres of Excellence
Brand & Communication (B&C)
Safety and Outcomes (TPO)
Opportunity Assessment
Market Access
Forecasting
Example: Advanced Methods
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6. Kantar Health has a suite of frameworks representing our best
thinking on addressing common marketing problems with
research
Market
Competitive Dynamics
Events Tracking Message
Assessment Recall
Demand Driver
&
Brand
Optimization Connections
Segmentation
Market
Structure Message
Optimization
Positioning
Pricing
Pre- Phase Brand Patent
Clinical II -III Launch Development Expiry
Phase I Clinical Trials and Growth
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7. Kantar Health takes flight on wings of best team and being
lead in innovation and digital solutions
TEAM DIGITAL
RESOURCE INNOVATION
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8. Building a high caliber team
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9. A team of 20 experienced market research professionals is
already in place
Shanghai (9) General Manager Beijing (7)
4 Research 3 Research
Directors/ Managers Directors/Managers
5 Research Executives 4 Research Executives
National Fieldwork Manager
Fieldwork department
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10. Calibrate unparalleled resources
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11. We drive the efforts to connect client needs to a web of
solutions, experiences, expertise and collaborations
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12. Take a lead in digital world
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13. TNS Digital Life project lays a foundation to understand customers
in a new digital age
INFLUENCERS
The internet is an integral part of my life. I’m young and a big mobile internet user and generally access everywhere, all
of the time. I’m a blogger, and a passionate social networker. I’m also a big online shopper, even via my mobile. I want to
make sure as many people as possible hear my online voice.
COMMUNICATIORS
I just love talking and expressing myself, whether that’s face to face, on a fixed line, mobile or on social networking
sites, instant messaging or just emailing people. I really want to express myself in the online world in the way that I can’t in
the offline one. I tend to be a smart phone user and I’m connecting online from my mobile, at home, at work or at college.
KNOWLEDGE-SEEKERS
I use the internet to gain knowledge, information and to educate myself about the world. I’m not a big user of social
networks but I do want to hear from like-minded people especially to help me make purchase decisions. I’m very interested
in the latest thing.
NETWORKERS
The internet is important for me to establish and maintain relationships. I have a busy life whether it’s my profession or
managing the home. I use things like social networking to keep in touch with people I wouldn’t have time to otherwise. I’m a
big home internet home user and I’m very open to talking to brands and looking for promotions. That said I’m not really the
kind of person to voice my opinions online.
ASRPIRERS
I’m looking to create a personal space online. I’m very new to the Internet and I’m accessing via mobile and internet
cafes but mostly from home. I’m not doing a great deal at the moment online but I’m desperate to do more of
everything, especially from a mobile device.
FUNCTIONALS
The internet is a functional tool, I don’t want to express myself online. I like emailing, checking the news, sport & weather
but also online shopping. I’m really not interested in running my social life online and I am worried about data privacy and
security. I am older and have been using the internet for a long time.
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Digital Lifestyles – Digital Life Global Report 2010
Base: All respondents, n=48804

14. Take advantage of innovations
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15. Future View™ Online Safari™
Eye-tracking
NeedScope™ +
Innovation Driving Insights – Conversion Model™
Primary approaches to
Bio-sensing
maximize brand and
headsets customer insights
Co-creation: Social Media,
AdEval™
Super Communities,
Groups / ClickStream
Incubator

16. Proprietary Agency of Record
Online Studies Panels Relationship
Innovation Driving Cost
Savings/Value - PMR approaches
and redefining relationships
National Health
and Science
Survey
Research Social Media,
Instrument Communities,
Repository ClickStream

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