1. 7 Step Social Media
Strategy

2. Pre-Requisites
What Do you Sell?
What is your Target Market?
How can you link your product to this market?

3. 1. Establish your
Website and a Blog
What is your Target Market?Your website should
be separate from your blog to maximize rankings
on the search engines (double listings) and to
ensure your blog is not confused with a sales type
site. Remember we want to establish you as a
friend or colleague in the eyes of the prospect.
Your blog should provide useful information about
you, your products and your services.

4. 2. Establish Profiles on
the “Golden Triangle”
Facebook, Twitter & Linkedin
Fully complete the information on all of these
profiles and ensure that it provides a consistent
message across networks.
Customize each of these profiles to provide a
consistent look and feel to provide customer
familiarity with your brand

5. 3. Automate your Blog
RSS feed
Use simple and free tools to automate the feed
from your blog to each of these networks. By
completing this the information that you provide
will be replicated 300% for greater exposure.

6. 4. Facebook Profile
Set-up your Facebook business profile as a Page as
opposed to a group or personal profile. This will ensure
maximum exposure to the search engines and will not limit
you in future growth of your fan base.
Create a customized landing page including a call to action
to like your page as well as providing an email opt in
opportunity for an additional marketing source.
Create a customized profile badge of your business that
provides sufficient information to allow someone to decide if
your are a friend or colleague at first glance. Do not get
caught in the crowd.

7. 5. Twitter Profile
Create a Twitter profile with a simple short code
name for your business
Create a customized profile background of your
business that provides sufficient information to
allow someone to decide if your are a friend or
colleague at first glance. Do not get caught in the
crowd.
Follow industry leaders in your niche.

8. 6. Linkedin Profile
Complete the full profile on linked in. Yes this is
time consuming but well worth the effort.
Join communities of industry leaders in your niche.

9. 7. Join the Conversation
The key to social media is your interaction with your
followers.
Create a Facebook competition or event that users can
interact with
Setup Twitter on your mobile, iPad and laptop and Start
Tweeting
Join in on linked in conversations and become a recognized
leader in your Industry.
Install and Use TweetDeck or HootSuite